The Regional Office of Sustainable Tourism (ROOST), the destination marketing and management organization within the Adirondack region, announces that local government leaders have passed a resolution, reaffirming their continued commitment to maintaining positive relations, expressing appreciation for, and welcoming Canadian visitors to the Adirondack region. Local...
This year, the Adirondack Destination Marketing Summit will feature an exhibitor space for design and marketing professionals that work in the Adirondacks. This is being offered as another resource for the region's organizations and businesses who are looking for marketing assistance. Attendees will have time...
Saranac Lake just wrapped up it's annual First Night celebration. Hundreds of visitors braved the cold temps to bring in the New Year in style, and for the second year in a row, they were able to secure their tickets in advance thanks to First...
This winter, ROOST and Whiteface have partnered to offer Ski & Stay packaging on LakePlacid.com and WhitefaceRegion.com. ROOST sites will only offer packaged lift tickets. We will not sell stand-alone Whiteface lift tickets. Ticketing New this year, instead of vouchers ROOST will provide actual lift tickets for...
One of the most powerful marketing tools ROOST has for communities and businesses across the North Country are our regional events calendars. Every one of our destination sites offers any public event the opportunity to have its very own page on the site. Any event that...
[vc_row][vc_column width='1/2']ROOST manages eight destination websites for our partners, clocking in at more than 3 million sessions a year combined (see the list to the right). Each website represents the lodging, dining, attractions, activities, and unique flair of the region. Our staff spends a lot...
This spring, ROOST launched a new booking engine on lakeplacid.com. The engine is now on whitefaceregion.com, soon to be saranaclake.com, and will continue to roll out across all of ROOST's destination websites. The engine utilizes a robust third-party software called Inntopia, which is used to facilitate vacation reservations by...
Winter has finally arrived in the Adirondacks! A big thank you to all the great businesses across Northern NY that made the holidays great this year. As we move into the heart of winter, don't forget to consider some of the great opportunities ROOST has...
The leaf peepers are here and the pumpkin spice is flowing! It's been a busy summer across the park and we've been enjoying the fall colors this week. But the winter season is just around the corner! This is THE TIME to get your...
Summer is HERE! You're probably busy with last minute touches for the biggest part of the season, but take a moment to review your listings on your regional tourism website to make sure visitors are getting the information you want them to have! If you...