Resource Toolkit

Resources for Adirondack Businesses and Community Partners

The ROOST team has prepared a resource toolkit for our business and community partners to use as we continue to navigate through these interesting times together. The following tools have been made available to assist our partners with their paid strategy as well as organic channels such as our websites, blogs, and social media. By staying engaged and continuing to build relationships with our travelers, the Adirondacks will be in a much stronger position to emerge from this year.

"Politely Adirondack" Signage

ROOST has developed a collection of posters, printable handouts, outdoor installations, and more to help our community and business partners as they navigate through the stages of reopening.

#LoveYourADK Toolkit

Education is key in bridging the gap between tourism and environmental stewardship. To help, ROOST is offering a toolkit containing a set of Love Your ADK web banners and social posts for Adirondack businesses to use. These will help promote the new Love Your ADK site, an initiative to help educate first-time outdoor recreators on Leave No Trace principles and other Adirondack information.

"So you want to..."

The ROOST team has been putting together a series of information tiles that help inform travelers before they partake in different activities. These are great for use on Instagram as well as other social media channels such as Facebook and Twitter. Feel free to download them and share them on your own channels.

Preview “… Visit the ADKS”

Preview “… go hiking”

Preview “… go out to eat”

So You Want To... Visit this Winter

“… Visit this Winter”

“… play outdoors”

Preview “… go skiing”

Preview “… Après”

Media Resources

The following resources are available for our Adirondack business partners to use on their websites and social media channels. To use, please be sure to download the images and videos to your computer or device first, and then upload them to your accounts to share. If there is a particular image you are looking for, please feel free to contact your regional ROOST representative or email

Lake Champlain Region

Lake Placid/Keene Region

Hamilton County

Saranac Lake Region