Resource Toolkit

Resources for Adirondack Businesses and Community Partners

The ROOST team has prepared a resource toolkit for our business and community partners to use during these unprecedented times. While collectively we may not be actively marketing to travelers right now, we can use our organic channels such as our websites, blogs, and social media to stay top-of-mind with our audience. By staying engaged and continuing to build relationships with our travelers, the Adirondacks will be in a much stronger position to emerge as a destination to visit when it is safe to do so.


NOTE: As we continue to navigate through the different phases of the “Pathway Forward Strategy,” we will be continuing to add resources to this toolkit so be sure to check back.

Community Jumpstart

ROOST is launching a “Community Jumpstart” campaign. The goal of this campaign is to create a buzz around businesses being opened and to encourage local residents to support them by getting out to “Experience their favorites again,” and will run from Thursday, June 18 through Tuesday, June 30, 2020.

Join the Community Jumpstart


The campaign will focus on retail, restaurants, experiences, and lodging properties that are offering staycation packages, promotions, and specials. Businesses are invited to highlight their offerings as part of this promotion.



The deadline to sign up is Tuesday, June 16, 2020.

"Politely Adirondack" Signage

The following posters have been developed to assist our regional business partners with their signage needs during this time. The posters have been customized for each of the different marketing regions. Please click on the link(s) below that represents your region for an 8.5″ x 11″ printer-friendly file.

More “Politely Adirondack” Signage Options


Need a mask sign for your business that doesn’t say “if unable to social distance?” Find modified versions here:  Adirondack Hub  |  Hamilton County  |   Lake Champlain Region  |  Lake Placid/High Peaks Region  |  Saranac Lake Region  |  Tupper Lake Region  |  Whiteface Region  |   North Country Chamber


Need to post important restroom notices? The “Politely Adirondack” Restroom Sign provides space to add important information you need to convey. i.e. “Restrooms open from 9am-8pm. Cleaned 3 times a day with EPA approved disinfectant.”  Download Restroom Sign

Hand sanitizer station

Outdoor Installations


Looking for signage for a hand sanitizing station? Download the 11″ x 17″ Complementary Hand Sanitizer poster. Please note that it is recommended that this is professionally printed on a waterproof material (even if used indoors). Space is left blank on the right to add your logo.


Social distancing outdoor signage (as seen as yard signs in public parks, etc.).  Please see the links below to access the 36″ x 24″ files.

Adirondack Hub  |  Lake Champlain Region  |  Lake Placid/High Peaks Region  | Hamilton County  | Saranac Lake Region  |  Tupper Lake Region  |  Whiteface Region  |  No Region Logo

Website Banner


Need help providing important alerts before people travel? The Politely Adirondack Web Banner can help link to the information you need to share.


For the latest travel alerts in your region, view the links below.

Adirondack Hub  |  Lake Champlain Region  |  Lake Placid/High Peaks Region  | Hamilton County  | Saranac Lake Region  |  Tupper Lake Region  |  Whiteface Region  |  Adirondacks, USA

Business Handout


Looking for a handout to help set expectations for customers? Print and share the “Politely Adirondack” Handout which contains all of the recommended precautions to take and has a link and QR Code which takes you directly to the Adirondacks, USA Travel Alert Page. On this page, you will find important general information about the status of the region, the status of different types of business operations, and other important travel information.


Download the “Politely Adirondack” Handout

Looking for a professionally printed sign?


You can get them by contacting the UPS Store in Lake Placid, Stacked Graphics in Tupper Lake, Compass Printing Pluss in Saranac Lake, and Sun Community News.

Or download the larger print files and order them from a vendor of your choice:  Adirondack Hub  |  Hamilton County  |  Lake Champlain Region  |  Lake Placid/High Peaks Region  |  Saranac Lake Region  |  Tupper Lake Region  |  Whiteface Region  |   North Country Chamber

#LoveYourADK Toolkit

Education is key in bridging the gap between tourism and environmental stewardship. To help, ROOST is offering a toolkit containing a set of Love Your ADK web banners and social posts for Adirondack businesses to use. These will help promote the new Love Your ADK site, an initiative to help educate first-time outdoor recreators on Leave No Trace principles and other Adirondack information.

If you have any questions regarding this toolkit, please contact: Savannah Doviak (

Media Resources

The following resources are available for our Adirondack business partners to use on their websites and social media channels. To use, please be sure to download the images and videos to your computer or device first, and then upload them to your accounts to share. If there is a particular image you are looking for, please feel free to contact your regional ROOST representative or email

Social Media Toolkit

What should I post on social media? This is a question we often ask ourselves. As we navigate through these unprecedented times, this question feels even more complicated. Who is our audience? Is this information relevant to them? Am I being sensitive? Am I wasting my time?


To help provide a starting point and some inspiration, we have put together a short social media toolkit to help you stay engaged and relevant on social media during the “Mitigation Phase.”