Employment Opportunities

Employment Opportunities

 

Do you love the Adirondacks? We are seeking people who share our passion.

 

ROOST employs more than 30 people with offices in Lake Placid, Saranac Lake, Tupper Lake, and Crown Point.

 

Position Openings

 

Paid Media and Data Strategist

 

Summary:

ROOST is the destination marketing organization for Essex County, Hamilton County, Saranac Lake, and Tupper Lake in New York state, leading economic growth and destination management through tourism. Media placement, data collection, analysis, and reporting are an integral part of our organization’s strategy.

 

Program of Work

  • Support the planning and execution of advertising campaigns to reach and influence the right audiences to support goals.
    • Act as the main liaison with external partners and media vendors, managing ad placements, building media relationships, and negotiating optimal rates and space.
    • Coordinate with the team to ensure the appropriate creative/content is ready by flight date.
    • Track/adjust campaigns as necessary during flight to ensure maximum effectiveness.
  • Regularly analyze our datasets to identify trends and provide targeting strategies for campaigns large and small, tailored to optimize their performance.
  • Develop and maintain analytical tools to track and monitor the organization’s program of work.
  • Provide internal website reviews, analyzing performance and identifying areas to optimize user experience and overall web performance.
  • Manage the execution of and assist in producing ROOST’s annual Leisure Travel and ROI study reports.
  • Design and execute surveys to evaluate the impact of tourism, ranging from the annual resident and business sentiment survey to feedback and ROI studies for partner events.
  • Fulfill external data requests by sourcing and analyzing data, developing charts and presentations, and meeting with stakeholders to discuss needs and review available data.
  • Clear reporting with insights, not just metrics.

 

Miscellaneous

  • Work with team members to achieve set goals.
  • Attend regular staff meetings.
  • Generate daily activity reports.
  • Any other duties as required.

 

Qualifications

  • Must have:
    • Understanding of Google Analytics 4 (GA4), conversion tracking, server-side tracking (CAPI), and attribution modeling to measure the true ROI of ad spend.
    • Ability to build automated, easy-to-read dashboards using tools like Looker Studio.
    • Familiarity with Google Tag Manager (GTM) for pixel deployment and event tracking.
    • Platform Experience
      • Google Ad Placement & Analytics
      • Google Ads Certification Meta Ads Manager (Facebook/Instagram)
  •  Pluses:
    • Geolocation Data – e.g. Zartico, Rove, etc.
    • Google Ads Certification
    • Degree or equivalent experience in statistical analysis

Reports to: Director of Digital Strategy

 

This position is office-based in Lake Placid at the Regional Office of Sustainable Tourism.

To Apply: Email your resume and cover letter to jobs@roostadk.com

______________________________________________________________________________

Independent Contractor, Adirondack Digital Marketplace

 

The Regional Office of Sustainable Tourism (ROOST) is launching an online digital marketplace to serve the businesses of Essex and Hamilton Counties, and the Tupper Lake and Saranac Lake Regions of the Adirondacks. The marketplace will allow businesses to integrate their existing online store or host their products directly on the new marketplace to sell local products online.

ROOST seeks an independent contractor to:

1. Develop standard operating procedures and troubleshooting guides for business onboarding and customer service protocols.
2. Onboard local businesses to the marketplace, optimize the marketplace’s settings for business usage, and serve as the primary point of contact for local businesses and marketplace customers.

 

Deliverables and Timeline

The contractor shall work with ROOST to establish specific onboarding targets and programmatic deliverable dates within 15 days of contract start. Key milestones will include:
● Month 1: Marketplace optimization and initial onboarding protocols
● Month 2 – 8: Business onboarding (minimum 30 businesses)
● Month 9: Final documentation and knowledge transfer

Work Arrangement: This is task-based work to be completed on the contractor’s schedule, with weekly written progress updates. The contractor is expected to maintain reasonable response times to business and customer inquiries.

 

Qualifications

1. Strong customer service background with ability to manage multiple business relationships simultaneously
2. Experience working with small businesses or understanding their unique needs and constraints
3. Ability to create training materials, standard operating procedures, and documentation that non-technical users can follow
4. Relevant experience with e-commerce platforms, small business consulting, or similar marketplace initiatives preferred
5. Written communication skills
6. Self-directed work style with ability to meet deadlines independently
7. Knowledge of the Adirondacks region and its business community

 

Requirements

1. Travel to meet with and on-board the individual businesses.

2. Maintain all necessary equipment (vehicles, computers, etc.), licenses, and insurance to
perform this work.
3. Agree to maintain confidentiality of business information obtained during onboarding and
shall comply with all applicable data protection requirements.

 

Compensation

● Total Contract Value: $49,000
● Payment Structure: Equal bi-weekly installments
● Contract Period: February – December 2026

To Apply: Email your resume and cover letter to jobs@roostadk.com