In January of 2014 ROOST signed a contract with the Hamilton County Board of Supervisors to provide tourism marketing support and lead a destination master plan process for the county.
Named New York’s Adirondack Coast, the Lake Champlain Region supports the towns of Keeseville, Essex, Willsboro, Elizabethtown, Lewis, Westport, Moriah, Crown Point, and Ticonderoga.
The Lake Placid/High Peaks Region supports the towns of North Elba and Keene. Master Planning programs are less imperative for this region as there is sufficient infrastructure to support year-round visitation. However, more resources are spent on marketing programs.
In 2012, the village of Saranac Lake, town of Harrietstown, and Franklin County all supported the initiative to contract with ROOST. Saranac Lake’s Destination Master Plan accents its long history of Adirondack Guides, Health and Wellness and the Arts, and highlights the area as an independent destination under the Adirondack umbrella.
The Tupper Lake Chamber of Commerce spearheaded the effort that led to the June 2014 contract signing between ROOST, the Village of Tupper Lake and the Town of Tupper Lake for both destination planning and tourism marketing programs. Since 2014, ROOST has supported continued tourism marketing efforts and destination planning with the Town and Village of Tupper Lake. In 2017, ROOST added a Tupper Lake based regional marketing manager to head the Tupper Lake program.