Meet the Regions
The Regional Office of Sustainable Tourism (ROOST) officially represents a vast portion of the Adirondack Park, including Essex and Hamilton counties, the villages of Lake Placid and Saranac Lake, and the Town of Tupper Lake.
Regional Overview
To effectively manage and promote this expansive area, ROOST employs a dual-tier branding structure:
- Adirondacks, USA (The Umbrella Brand): This brand provides a unified marketing voice and identity for the entire region, amplifying promotional efforts and supporting all communities under one cohesive program.
- 7 Unique Regions (Destination Zones): To make the region more manageable for travelers and ensure that the unique assets of individual communities receive dedicated attention, it is organized into seven distinct Destination Zones. This segmentation allows for tailored marketing and a deeper focus on the character and visitor experience of each area.
Explore the Regions
Get started with your region. If you are unsure which one you belong to, scroll down to the Find Your Region section.
Adirondack Hub
The Adirondack Hub is a natural launch point for exploration, connecting lakes, mountains, and historic small towns. With easy access to outdoor recreation and classic Main Streets, it blends nostalgic charm with year-round adventure.
Experience Our Adirondacks
Hamilton County offers a timeless Adirondack experience defined by vast wilderness, pristine waterways, and authentic small towns. It’s a place for big outdoor adventures, rich history, and meaningful connections to nature and community.
Lake Champlain Region
Where the Adirondack Mountains meet Lake Champlain, this region offers open spaces, legendary landscapes, and a relaxed pace. Outdoor recreation, agritourism, and deep historical roots come together in welcoming lakeside communities.
Lake Placid/High Peaks Region
Set among New York’s highest mountains, this region pairs world-class outdoor recreation with a vibrant Olympic legacy and walkable village life. It’s a place to invent your own perfect day, blending adventure, culture, and iconic Adirondack scenery.
Saranac Lake Region
Decidedly different and creatively driven, Saranac Lake combines authentic Adirondack character with a lively arts and culture scene. Waterways, trails, and a vibrant downtown make it a hub for connection, creativity, and exploration.
Tupper Lake Region
Tupper Lake is a place to connect with people, nature, and discovery. Known for dark skies, family-friendly adventures, and hands-on learning, it invites visitors to explore at their own pace and stay a little longer.
Whiteface Region
Centered around Whiteface Mountain and the Ausable River Valley, the Whiteface Region offers close-to-nature adventure in every season. From alpine sports to biking, fishing, and family-friendly attractions, everything here feels just a step away.
Adirondacks, USA
The Adirondacks, USA program brings the region together under one consistent identity and message, strengthening marketing efforts while promoting and supporting all communities through a single, coordinated approach.
Find Your Region
Unsure which destination zone you belong to? Refer to the chart below to determine your region by community.