The ROOST Spring Social
You're invited to join us on April 29 for the 2023 ROOST Spring Social.RSVP
Free workshops and resources to help improve how your customers find you on Google, Yelp, and Tripadvisor.Sign Up
Get an overview of our program of work by reviewing our Strategic Goals and annual Destination Marketing and Management Plan.Learn More
The ROOST team has prepared a resource toolkit for our business and community partners to use. Find media resources, the "Politely Adirondack" signage, and much more.Find Resources
The Regional Office of Sustainable Tourism/Lake Placid CVB is a 501c6 not-for-profit corporation.
ROOST is the Destination Marketing and Management Organization (DMMO) for Lake Placid and Essex County, Hamilton County, Saranac Lake, and Tupper Lake in New York.
ROOST has continuously evolved to stay ahead of the changing destination marketplace.
Our Destination Marketing focus is based on traditional advertising, digital marketing, public relations, and by harnessing the power of electronic media. In-house staff manages all facets of our tourism marketing initiatives for the regions we serve.
Additionally, we support our regions with destination development and management strategies and a hands-on approach to fostering and promoting growth. Our main office is in Lake Placid, with satellite offices in Crown Point, Saranac Lake, and Tupper Lake.
Fostering connections between locals, visitors and the world to elevate our communities.
Enrich the lives of residents and visitors by creating a tourism economy that sustains itself over time — economically, socially and environmentally.