Who We Are

The Regional Office of Sustainable Tourism/Lake Placid CVB is a 501c6 not-for-profit corporation.

ROOST is the Destination Marketing and Management Organization (DMMO) for Lake Placid and Essex County, Hamilton County, Saranac Lake, and Tupper Lake in New York.

ROOST has continuously evolved to stay ahead of the changing destination marketplace.

Our Destination Marketing focus is based on traditional advertising, digital marketing, public relations, and by harnessing the power of electronic media. In-house staff manages all facets of our tourism marketing initiatives for the regions we serve.

Additionally, we support our regions with destination development and management strategies and a hands-on approach to fostering and promoting growth. Our main office is in Lake Placid, with satellite offices in Crown Point, Saranac Lake, and Tupper Lake.


Fostering connections between locals, visitors and the world to elevate our communities.


Enrich the lives of residents and visitors by creating a tourism economy that sustains itself over time — economically, socially and environmentally.