Through the holiday season and beyond, we are challenging our communities to make a big impact by shopping small and shopping ADK. Your business plays a vital role in keeping our region vibrant. This toolkit gives you simple, impactful ways to promote #ShopADK and encourage both residents and visitors to choose local throughout the holiday season.
#ShopADK Holiday Toolkit
#ShopADK Holiday Marketing Toolkit for Businesses
First, we want to hear from you!
We can only promote what we know about, so as you prepare your business for the holiday shopping season, please share your information with the ROOST team so that we can include it in our promotional efforts.
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- If you are hosting a special event this season, make sure to add it to your region’s events calendar & Insider.
- Do you have a special offer or promotion you want to get the word out about during the holiday season? If so, please submit them today using our Packages & Promotions forms.
- Amplify your message when you post it on social media, by using the hashtag #ShopADK.
Questions? Contact your ROOST representative for assistance! (see links below for email)
Adirondack Hub | Hamilton County | Lake Champlain Region | Lake Placid | Saranac Lake | Tupper Lake | Whiteface Region
Download Ready-To-Use #ShopADK Resources
#ShopADK Poster
Help spread the word on the importance of shopping locally by proudly displaying the #ShopADK winter flyer.
Use the link below to download and print the poster, or contact your regional representative to find out how to get a professionally printed version.
7 Reasons to #ShopADK
Help share the ways that shopping locally helps make a big impact in our Adirondack communities.
#ShopADK Holiday Logo
Get the #ShopADK logo to use in your images and marketing materials. Available in full color, white, black, PDF, PNG, and JPG.
#ShopADK Logo with Tagline
Access the #ShopADK logo with the ‘Naturally Inspired–Community Driven!’ tagline in your marketing. Available in full color, white, black, PDF, PNG, and JPG.
#ShopADK Social Graphics
Boost your posts with ready-to-use #ShopADK social graphics. Just download and share!
2025 Holiday Shopping Events
Get ready to celebrate the season with the 2025 #ShopADK Holiday Shopping Events happening throughout the region! Plan your promotions around these festive dates and print and display this flyer to spread the holiday cheer at your business.
NEW: Customizable #ShopADK Resources (Canva Templates)
Unlock professional quality, instantly. Our Adirondack-specific Canva templates are the key to maximizing the #ShopADK campaign, helping you save time and guarantee a polished look for all your holiday promotions.
What They Are: Pre-designed, branded graphics created specifically for the Adirondacks, available directly in your free Canva account.
How to Use Them: Simply click the link, customize the template with your own photo and specific details (hours, offers, etc.), and download the finished graphic. No design experience is required! New to Canva? Use our quick start guide.
Quick Start Resources
Get step-by-step instructions with screenshots on how to access, edit, and download the customizable the #ShopADK templates.
Want to learn more? Here is a great video on basic template editing in Canva.
Questions? Email info@roostadk.com
Feedback? These tools are part of our effort to explore new ways of offering easy-to-use resources for our valued business partners. Your insight helps us improve how we can expand ways to engage in our campaigns and initiatives.
About #ShopADK
Powered by ROOST, the #ShopADK campaign is the Adirondacks, USA brand for supporting Adirondack businesses and makers year-round. It’s built on the knowledge that our communities thrive because of their unique blend of wild landscapes, vibrant downtowns, and creative individuals. Every purchase is a direct investment in the places we love. When you bring the Adirondacks home with you, you help strengthen vibrant communities, minimize impacts on the environment, and keep the authentic spirit of the Adirondacks thriving for generations to come.
Businesses are welcome and encouraged to use #ShopADK brand materials in their promotions. Sharing these resources helps strengthen the campaign and empower any business to showcase the unique spirit of the Adirondacks to visitors and local customers alike.
Why #ShopADK Matters
#ShopADK is designed to give the region a strong, unified message during the holiday season. When many businesses use the campaign, it creates a recognizable look and feel that helps shoppers quickly identify local options. This shared visibility makes it easier for customers to discover what’s available, compare offerings, and feel confident about choosing Adirondack businesses.
Remember to check back often, as we will be continuing to add additional resources to this toolkit.