The Adirondacks have long been a summer escape. In fact, we’re proud to be the birthplace of the American vacation. This season, we’re tapping into that legacy with a new “Beat the Heat” message that encourages travelers to leave behind sweltering city streets and rediscover the cool, refreshing experience of an Adirondack getaway.
Summer Toolkit
Summer Promotional Tools for the Adirondacks
"Beat the Heat" in the Adirondacks
As part of our broader summer marketing efforts, we’ve included the “Beat the Heat” message in our seasonal promotions to highlight the Adirondacks as the perfect place to cool off and recharge. This messaging is being featured across targeted email outreach, strategic paid advertising, social media content, and fresh story content that showcases the region’s cool mountain breezes, refreshing lakes, and relaxing summer experiences. We’ve also created summer landing pages for each region, filled with trip ideas and inspiration:
The more unified our message, the greater our reach. By sharing these “Beat the Heat” messages on your channels, in emails, or directly with your guests, you’ll help us inspire more people to experience the refreshing side of the Adirondacks this summer.
Below, you’ll find sample copy and links to image libraries to help you spread the word. While you’re at it, please ensure your events are on our calendar, and that you’ve added any packages, special offers, or unique “Beat the Heat” promotions that highlight ways to stay cool.
Sample Messaging
- Beat the heat and return to the roots of relaxation. The Adirondacks are the birthplace of the American vacation, and summer is the perfect time to experience why. Cool air, clear lakes, and timeless charm await.
- Escape to the Adirondacks for cool mountain breezes, refreshing lakes, and endless outdoor fun. Beat the heat this summer – plan your getaway today!
- Beat the heat! Your Adirondack escape is just a scenic drive away. Dive into cool lakes, hike shaded trails, and breathe fresh mountain air.
