The Adirondacks have a proud winter legacy—from hosting two Winter Olympics and world-class championships to one of the nation’s oldest winter carnivals. Ice fishing derbies, full moon ski parties, snowy festivals, and quiet forest trails make winter here unforgettable.
We invite you, our tourism partners, to help share this story. Whether you offer outdoor adventures, cozy lodging, local flavors, or small-town charm, your role is vital.
Together, we can make this season one to remember, for our guests and the communities we call home.
As part of our broader winter marketing efforts, we’re highlighting the Adirondacks as the perfect place to embrace the season. This messaging is featured across targeted email outreach, strategic paid advertising, social media content, and fresh stories showcasing crisp mountain air, snowy landscapes, cozy firesides, and unforgettable winter experiences. We’ve also created winter landing pages for each region, filled with trip ideas and inspiration:
The winter season is a great time to showcase what makes your business unique. Here is a simple checklist to help you get your business ready to welcome visitors and capture more bookings this winter.
1. Review and Update Your Listings: We have a lot of great summer photos on file, but beautiful winter shots will truly help your business stand out, especially for lodging properties. Please review your listings on our destination websites and send us your best winter photography and any other updated information.
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- Action: Contact Crystal Lyons at crystal@roostadk.com to have her help you review and update your business listings with new photos and information.
2. Review and Update Your Google Hours: Make sure your hours are up-to-date for the upcoming season. This is especially important for businesses with seasonal hours or holiday closures.
3. Take it to the Next Level: Get more exposure by making sure your events, packages, and offers are included in our promotional efforts.
4. Map Out Your Winter Social Media: Leverage social media posts to tell a story about the winter experience at your business, and how it is part of the ultimate Adirondack getaway.
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- Action: To get started, use the photos and resources provided in this Winter Toolkit. Link to your region’s destination pages to share more travel inspiration and help visitors see your business as more than just a place to stay—it’s part of an unforgettable Adirondack trip. For additional opportunities to amplify your reach, be sure to use your region’s social media channels.
