Staff
Proud to be a part of the tourism economy equation.
James McKenna
CEO
Essex County TPA.
Mary Jane Lawrence
Chief of Staff
Digital coding and program strategy and Franklin County Tourism Promotion Agent.
Jasen Lawrence
Director of Digital Strategy
Overall destination marketing strategy and Hamilton County Tourism Promotion Agent.
Michelle Clement
Director of Marketing
Manages Lake Champlain Region content and the Champlain Visitors Center.
Suzanne Maye
Lake Champlain Marketing ManagerDirect line: 518.597.4649
Liaison between community stakeholders, travelers, and ROOST, and supports the implementation of marketing strategies.
Phil Hans
Northern Franklin County Regional Marketing Manager
Liaison between community stakeholders, travelers, and ROOST and supports the implementation of marketing strategies.
Kelly Brunette
Saranac Lake Marketing Manager
Liaison between community stakeholders, travelers, and ROOST and supports the implementation of marketing strategies.
Catherine Ericson
Lake Placid & Whiteface Regional Marketing Manager
Liaison between community stakeholders, travelers, and ROOST and supports the implementation of marketing strategies.
Katie Stuart
Tupper Lake & Hamilton County Regional Marketing Manager
Manages visitor service specialists, purchases office supplies, coordinates machine maintenance, and tracks and records all visitors service data.
Sharron Miller
Visitor Service Manager
Visitor service at Lake Placid office, prepares payroll, maintains personal records, and assists with employee benefits.
Angelita Nevo
Visitor Service Specialist
Develops PR strategies, community outreach, and media relations.
Carrie Gentile
Communications Coordinator
Brooke O'Neil
Content Manager
Content development and editing of regional websites and promotional pieces and blog writing.
Janelle Hoh
Content Developer518.523.2445
Content development and editing of regional websites and promotional pieces and blog writing.
Justin Levine
Content Developer518.523.2445
Content development and editing of regional websites and promotional pieces and blog writing.
Aurora Wheeler
Content Developer518.523.2445
CEO administrative assistant, Board of Directors liaison, and attends destination planning meetings.
Molly Mayer
Empire State Winter Games Director, Administrative Assistant & DMP Coordinator
Oversees events on all regional websites and Ironman, Ironman 70.3 and Empire State Winter Games volunteer director.
Bethany Valenze
Event Coordinator & Volunteer Director
Kristin Strack
Reservations & Accounting Coordinator
Sells photo listings to business, e-mail advertising, Adirondack USA spins, and advertising in print publications.
Glenn Pareira
Advertising Sales
Branding, print, digital, and UI/UX design.
Daniel Cash
Senior Designer
Branding, print, digital, and UI/UX design. Coding and modifying websites.
Emilee Hazelden
Web Developer and Designer
Analyzes data across multiple platforms, builds reports for data visualization, and crafts surveys and presentations.
Jay Bennett
Data Analyst
Media buying, manage influencers and Adirondacks, USA Ambassador Program.
Savannah Doviak
Paid Media Coordinator
Captures video among ROOST regions, edits video for promotional use, and creates social media content.
Eric Adsit
Videographer and Digital Media
Serves to capture the beauty of the Adirondacks, and the communities who celebrate living in this unique region.
Katie Kearney
Photographer
Zach LaCourse
Web Developer
John Huttlinger
Web Developer
Database management, blog writing, and website updates.