Meet the staff

James McKenna


Direct line: 518.621.3646

518.523.2445 ext 102

mobile: 518.524.6973

Essex County TPA.

Mary Jane Lawrence

Chief Operating Officer

Direct line: 518.621.3652

518.523.2445 ext 136

Digital coding and program strategy.

Jasen Lawrence

Director of Digital Strategy

Direct line: 518.621.3645

518.523.2445 ext 112

Overall destination marketing strategy and Hamilton County Tourism Promotion Agent.

Michelle Clement

Director of Marketing

Direct line: 518.621.3689

518.523.2445 ext 140

Branding, print, digital, and UI/UX design.

Daniel Cash

Senior Designer

Direct line: 518.531.8213

518.523.2445 ext 114

Savannah Doviak

Paid Media and Regional Projects Manager

Direct line: 518.241-3972

518.523.2445 ext 126

Catherine Ericson

Lake Placid Region Community Liaison


Manages Lake Champlain Region content and the Champlain Visitors Center.

Suzanne Maye

Lake Champlain Region Visitor Center Manager

Direct line: 518.597.4649

Liaison between community stakeholders, travelers, and ROOST and supports the implementation of marketing strategies.

Katie LaLonde

Tupper Lake & Hamilton County Regional Manager

Direct line: 518-831-5388

518.523.2445 ext 142

Liaison between community stakeholders, travelers, and ROOST and supports the implementation of marketing strategies.

Kenzie Marine

Saranac Lake Regional Manager

Direct line: 518.621.3649

518.523.2445 ext 181

Isabelle Bureau

Southern Essex County Regional Manager

Direct line: 518.621.3681

518.523.2445 ext 121

Marco Carbone

Whiteface Region Representative

Direct line: 518.621-3668

518.523.2445 ext 116

Coordinates photo and video efforts. Oversee all ROOST social media accounts in collaboration with our team of social media managers.

Cody Updike

Media Coordinator

Direct line: 518.621.3658

518.523.2445 ext 122

Captures video among ROOST regions, edits video for promotional use.

Eric Adsit

Videographer and Digital Media

Direct line: 518.831.0206

518.523.2445 ext 117

Branding, print, digital, and UI/UX design. Coding and modifying websites.

Emilee Hazelden

UI/UX and Design

Direct line: 518.302.4410

518.523.2445 ext 124

Sells photo listings to business, e-mail advertising, Adirondack USA spins, and advertising in print publications.

Glenn Pareira

Advertising Sales

Direct line: 518.874.0255

518.523.2445 ext 115

Content management and development, and editing of regional websites and promotional pieces and blog writing.

Aurora Pfaff

Content Coordinator

Direct line: 518.621.3532

518.523.2445 ext 119

Olivia Penrose

Content Developer

Direct line: 518.634.1056

518.523.2445 ext 113

Troy Tetreault

Content Developer

Direct line: 518.241.3076

518.523.2445 ext 128

Layne Dowdall

Data Analyst

Direct line: 518.241.5599

518.523.2445 ext 123

Jane Hooper

Communications Manager

Direct line: 518.621.3662


Sydney Aveson

Communications Coordinator

Direct line: 518.831.5375

518.523.2445 ext 103

Buzzy Rickard

Sales Coordinator

Direct line: 518.831.5494

518.523.2445 ext 120

Kristin Strack

Office Coordinator

Direct line: 518.621.3658

518.523.2445 ext 109

Jay Bennett

SEO Strategist

Direct line: 518.831-5945

518.523.2445 ext 125

John Huttlinger

Web Developer

Direct line: 518.621.3634

518.523.2445 ext 118

Zach LaCourse

Web Developer

Nick Donaghy

Web Developer

Noah Franklin

Web Developer

Direct line: 518.922.5135

518.523.2445 ext 104

Visitor service at Lake Placid office, prepares payroll, maintains personal records, and assists with employee benefits.

Angelita Nevo

Visitor Service Specialist

Direct line: 518.636.0096

518.523.2445 ext 130

Manages visitor service specialists, purchases office supplies, coordinates machine maintenance, and tracks and records all visitors service data.

Sharron Miller

Visitor Service Manager

Direct line: 518.621.3680

518.523.2445 ext 132

Hannah Ackerman

Group Sales Coordinator

Direct line: 518.241.3066

518.523.2445 ext 129