Staff
Essex County TPA.
Mary Jane Lawrence
Chief Operating Officer
Digital coding and program strategy.
Jasen Lawrence
Director of Digital Strategy
Overall destination marketing strategy and Hamilton County Tourism Promotion Agent.
Michelle Clement
Director of Marketing
Adam DeSantis
Director of Economic Development
Position Open
Paid Media and Regional Projects Manager
Eileen Mowrey
Lake Placid & Whiteface Region ManagerLiaison between community stakeholders, travelers, and ROOST and supports the implementation of marketing strategies.
Position Filled
Tupper Lake & Hamilton County Regional ManagerComing May 2025
Liaison between community stakeholders, travelers, and ROOST and supports the implementation of marketing strategies.
Kenzie Marine
Saranac Lake Regional Manager
Isabelle Bureau
Southern Essex County Regional Manager
Hannah Sappah
Group Sales Coordinator
Coordinates photo and video efforts. Oversee all ROOST social media accounts in collaboration with our team of social media managers.
Cody Updike
Media Coordinator
Manages Lake Champlain Region content and the Champlain Visitors Center.
Suzanne Maye
Lake Champlain Region Visitor Center ManagerDirect line: 518.597.4649
Content management and development, and editing of regional websites and promotional pieces and blog writing.
Aurora Pfaff
Content Manager
Sydney Aveson
Communications Coordinator
Kristin Strack
Office Coordinator
Branding, print, digital, and design.
Leigh Campbell
Designer
Branding, print, digital, and UI/UX design. Coding and modifying websites.
Emilee Hazelden
UI/UX and Design
Manages visitor service specialists, purchases office supplies, coordinates machine maintenance, and tracks and records all visitors service data.
Sharron Miller
Visitor Service Manager
Visitor service at Lake Placid office, prepares payroll, maintains personal records, and assists with employee benefits.