Staff
Proud to be a part of the tourism economy equation.
James McKenna
CEO
Essex County TPA.
Mary Jane Lawrence
Chief Operating Officer
Digital coding and program strategy.
Jasen Lawrence
Director of Digital Strategy
Overall destination marketing strategy and Hamilton County Tourism Promotion Agent.
Michelle Clement
Director of Marketing
Branding, print, digital, and UI/UX design.
Daniel Cash
Senior Designer
Brooke O'Neil
Content Manager – Adirondack Hub Representative
Buzzy Rickard
Sales Coordinator
Manages Lake Champlain Region content and the Champlain Visitors Center.
Suzanne Maye
Lake Champlain Marketing ManagerDirect line: 518.597.4649
Liaison between community stakeholders, travelers, and ROOST and supports the implementation of marketing strategies.
Katie Stuart
Tupper Lake & Hamilton County Regional Marketing Manager
Oversees events on all regional websites and Ironman, Ironman 70.3 and Empire State Winter Games volunteer director.
Bethany Valenze
Event Coordinator & Volunteer Director – Lake Placid Representative
Content development and editing of regional websites and promotional pieces and blog writing.
Janelle Hoh
Content Developer518.523.2445
Content development and editing of regional websites and promotional pieces and blog writing.
Justin Levine
Content Developer – Saranac Lake Representative
Content development and editing of regional websites and promotional pieces and blog writing.
Aurora Wheeler
Content Developer518.523.2445
Branding, print, digital, and UI/UX design. Coding and modifying websites.
Emilee Hazelden
Web Developer and Designer
Analyzes data across multiple platforms, builds reports for data visualization, and crafts surveys and presentations.
Jay Bennett
Data Analyst
Media buying, manage influencers and Adirondacks, USA Ambassador Program.
Savannah Doviak
Special Projects and Paid Media Coordinator – Whiteface Region Representative
Sells photo listings to business, e-mail advertising, Adirondack USA spins, and advertising in print publications.
Glenn Pareira
Advertising Sales
Kristin Strack
Reservations & Accounting Coordinator
Captures video among ROOST regions, edits video for promotional use, and creates social media content.
Eric Adsit
Videographer and Digital Media
Zach LaCourse
Web Developer
John Huttlinger
Web Developer
Visitor service at Lake Placid office, prepares payroll, maintains personal records, and assists with employee benefits.
Angelita Nevo
Visitor Service Specialist
Manages visitor service specialists, purchases office supplies, coordinates machine maintenance, and tracks and records all visitors service data.