Staff
James McKenna
CEO
Essex County TPA.
Mary Jane Lawrence
Chief Operating Officer
Digital coding and program strategy.
Jasen Lawrence
Director of Digital Strategy
Overall destination marketing strategy and Hamilton County Tourism Promotion Agent.
Michelle Clement
Director of Marketing
Branding, print, digital, and UI/UX design.
Daniel Cash
Senior Designer
Savannah Doviak
Paid Media and Regional Projects Manager
Manages Lake Champlain Region content and the Champlain Visitors Center.
Suzanne Maye
Lake Champlain Region Visitor Center ManagerDirect line: 518.597.4649
Liaison between community stakeholders, travelers, and ROOST and supports the implementation of marketing strategies.
Katie LaLonde
Tupper Lake & Hamilton County Regional Manager
Liaison between community stakeholders, travelers, and ROOST and supports the implementation of marketing strategies.
Kenzie Marine
Saranac Lake Regional Manager
Isabelle Bureau
Southern Essex County Regional Manager
Marco Carbone
Whiteface Region Representative
Coordinates photo and video efforts. Oversee all ROOST social media accounts in collaboration with our team of social media managers.
Cody Updike
Media Coordinator
Captures video among ROOST regions, edits video for promotional use.
Eric Adsit
Videographer and Digital Media
Branding, print, digital, and UI/UX design. Coding and modifying websites.
Emilee Hazelden
UI/UX and Design
Sells photo listings to business, e-mail advertising, Adirondack USA spins, and advertising in print publications.
Glenn Pareira
Advertising Sales
Content management and development, and editing of regional websites and promotional pieces and blog writing.
Aurora Pfaff
Content Coordinator
Sydney Aveson
Communications Coordinator
Kristin Strack
Office Coordinator
Visitor service at Lake Placid office, prepares payroll, maintains personal records, and assists with employee benefits.
Angelita Nevo
Visitor Service Specialist
Manages visitor service specialists, purchases office supplies, coordinates machine maintenance, and tracks and records all visitors service data.
Sharron Miller
Visitor Service Manager