Meet the staff

Proud to be a part of the tourism economy equation.

James McKenna


Direct line: 518.621.3646

518.523.2445 ext 102

mobile: 518.524.6973

Essex County TPA.

Mary Jane Lawrence

Chief Operating Officer

Direct line: 518.621.3652

518.523.2445 ext 136

Digital coding and program strategy.

Jasen Lawrence

Director of Digital Strategy

Direct line: 518.621.3645

518.523.2445 ext 112

Overall destination marketing strategy and Hamilton County Tourism Promotion Agent.

Michelle Clement

Director of Marketing

Direct line: 518.621.3689

518.523.2445 ext 140

Branding, print, digital, and UI/UX design.

Daniel Cash

Senior Designer

Direct line: 518.531.8213

518.523.2445 ext 114

Brooke O'Neil

Content Manager – Adirondack Hub Regional Marketing Manager

Direct line: 518.621.3668

518.523.2445 ext 116

Buzzy Rickard

Sales Coordinator

Direct line: 518.831.5494

518.523.2445 ext 120

Manages Lake Champlain Region content and the Champlain Visitors Center.

Suzanne Maye

Lake Champlain Region Marketing Manager

Direct line: 518.597.4649

Liaison between community stakeholders, travelers, and ROOST and supports the implementation of marketing strategies.

Katie LaLonde

Tupper Lake & Hamilton County Regional Marketing Manager

Direct line: 518-831-5388

518.523.2445 ext 142

Oversees events on all regional websites and Ironman, Ironman 70.3 and Empire State Winter Games volunteer director.

Bethany Valenze

Event Coordinator & Volunteer Director – Lake Placid Regional Marketing Manager

Direct line: 518.621.3662

518.523.2445 ext 107

Content development and editing of regional websites and promotional pieces and blog writing.

Janelle Hoh

Content Developer & Communication Coordinator


Position Available

Saranac Lake Regional Marketing Manager

Direct line: 518.621.3649

518.523.2445 ext 181

Content development and editing of regional websites and promotional pieces and blog writing.

Aurora Wheeler

Content Developer


Branding, print, digital, and UI/UX design. Coding and modifying websites.

Emilee Hazelden

Web Developer and Designer

Direct line: 518.302.4410

518.523.2445 ext 124

Analyzes data across multiple platforms, builds reports for data visualization, and crafts surveys and presentations.

Jay Bennett

Data Analyst

Direct line: 518.831-5945

518.523.2445 ext 125

Media buying, DEI Coordination, LNT ambassador, Whiteface Region liaison.

Savannah Doviak

Special Projects and Whiteface Region Marketing Manager

Direct line: 518.241-3972

518.523.2445 ext 126

Sells photo listings to business, e-mail advertising, Adirondack USA spins, and advertising in print publications.

Glenn Pareira

Advertising Sales

Direct line: 518.874.0255

518.523.2445 ext 115

Kristin Strack

Office Coordinator

Direct line: 518.621.3658

518.523.2445 ext 109

Captures video among ROOST regions, edits video for promotional use, and creates social media content.

Eric Adsit

Videographer and Digital Media

Direct line: 518.831.0206

518.523.2445 ext 117

John Huttlinger

Web Developer

Direct line: 518.621.3634

518.523.2445 ext 118

Manages visitor service specialists, purchases office supplies, coordinates machine maintenance, and tracks and records all visitors service data.

Sharron Miller

Visitor Service Manager

Direct line: 518.621.3680

518.523.2445 ext 132

Visitor service at Lake Placid office, prepares payroll, maintains personal records, and assists with employee benefits.

Angelita Nevo

Visitor Service Specialist

Direct line: 518.636.0096

518.523.2445 ext 130