Staff
James McKenna
CEO
Essex County TPA.
Mary Jane Lawrence
Chief Operating Officer
Digital coding and program strategy.
Jasen Lawrence
Director of Digital Strategy
Overall destination marketing strategy and Hamilton County Tourism Promotion Agent.
Michelle Clement
Director of Marketing
Branding, print, digital, and UI/UX design.
Daniel Cash
Senior Designer
Savannah Doviak
Paid Media and Regional Projects Manager
Manages Lake Champlain Region content and the Champlain Visitors Center.
Suzanne Maye
Lake Champlain Region Marketing ManagerDirect line: 518.597.4649
Liaison between community stakeholders, travelers, and ROOST and supports the implementation of marketing strategies.
Katie LaLonde
Tupper Lake & Hamilton County Regional Marketing Manager
Liaison between community stakeholders, travelers, and ROOST and supports the implementation of marketing strategies.
Kenzie Marine
Saranac Lake Regional Marketing Manager
Isabelle Bureau
Southern Essex County Regional Marketing ManagerDirect line: 518.621.3681
518.523.2445 ext 121
Branding, print, digital, and UI/UX design. Coding and modifying websites.
Emilee Hazelden
Designer
Captures video among ROOST regions, edits video for promotional use.
Eric Adsit
Videographer and Digital Media
Content management and development, and editing of regional websites and promotional pieces and blog writing.
Aurora Pfaff
Content Coordinator
Content development and editing of regional websites and promotional pieces and blog writing.
Rhiannon Berry
Media Coordinator / Content Developer
Sells photo listings to business, e-mail advertising, Adirondack USA spins, and advertising in print publications.
Glenn Pareira
Advertising Sales
Sydney Aveson
Communications Coordinator
Kristin Strack
Office Coordinator
Analyzes data across multiple platforms, builds reports for data visualization, and crafts surveys and presentations.
Jay Bennett
Data Analyst
Visitor service at Lake Placid office, prepares payroll, maintains personal records, and assists with employee benefits.
Angelita Nevo
Visitor Service Specialist
Manages visitor service specialists, purchases office supplies, coordinates machine maintenance, and tracks and records all visitors service data.