Meet the staff

Proud to be a part of the tourism economy equation.

James McKenna


Direct line: 518.621.3646

518.523.2445 ext 102

mobile: 518.524.6973

Essex County TPA.

Mary Jane Lawrence

Chief of Staff

Direct line: 518.621.3652

518.523.2445 ext 136

Digital coding and program strategy and Franklin County Tourism Promotion Agent.

Jasen Lawrence

Director of Digital Strategy

Direct line: 518.621.3645

518.523.2445 ext 112

Overall destination marketing strategy and Hamilton County Tourism Promotion Agent.

Michelle Clement

Director of Marketing

Direct line: 518.621.3689

518.523.2445 ext 140

Manages Lake Champlain Region content and the Champlain Visitors Center.

Suzanne Maye

Lake Champlain Marketing Manager

Direct line: 518.597.4649

Lake Placid & Whiteface Regional Marketing Manager

Direct line: 518.621.3656

518.523.2445 ext 104

Liaison between community stakeholders, travelers, and ROOST and supports the implementation of marketing strategies.

Katie Stuart

Tupper Lake & Hamilton County Regional Marketing Manager

Direct line: 518-831-5388

518.523.2445 ext 142

Buzzy Rickard

Sales Coordinator

Direct line: 518.831.5494

518.523.2445 ext 120

Brooke O'Neil

Content Manager

Direct line: 518.621.3668

518.523.2445 ext 116

Content development and editing of regional websites and promotional pieces and blog writing.

Janelle Hoh

Content Developer


Content development and editing of regional websites and promotional pieces and blog writing.

Justin Levine

Content Developer & Saranac Lake Representative

Direct line: 518.621.3649

518.523.2445 ext 181

Content development and editing of regional websites and promotional pieces and blog writing.

Aurora Wheeler

Content Developer


Branding, print, digital, and UI/UX design.

Daniel Cash

Senior Designer

Direct line: 518.531.8213

518.523.2445 ext 114

Branding, print, digital, and UI/UX design. Coding and modifying websites.

Emilee Hazelden

Web Developer and Designer

Direct line: 518.302.4410

518.523.2445 ext 124

Analyzes data across multiple platforms, builds reports for data visualization, and crafts surveys and presentations.

Jay Bennett

Data Analyst

Direct line: 518.831-5945

518.523.2445 ext 125

Media buying, manage influencers and Adirondacks, USA Ambassador Program.

Savannah Doviak

Paid Media Coordinator

Direct line: 518.241-3972

518.523.2445 ext 126

CEO administrative assistant, Board of Directors liaison, and attends destination planning meetings.

Molly Mayer

Empire State Winter Games Director, Administrative Assistant & DMP Coordinator

Direct line: 520.982.6667

518.523.2445 ext 113

Oversees events on all regional websites and Ironman, Ironman 70.3 and Empire State Winter Games volunteer director.

Bethany Valenze

Event Coordinator & Volunteer Director

Direct line: 518.621.3662

518.523.2445 ext 107

Kristin Strack

Reservations & Accounting Coordinator

Direct line: 518.621.3658

518.523.2445 ext 109

Sells photo listings to business, e-mail advertising, Adirondack USA spins, and advertising in print publications.

Glenn Pareira

Advertising Sales

Direct line: 518.874.0255

518.523.2445 ext 115

Captures video among ROOST regions, edits video for promotional use, and creates social media content.

Eric Adsit

Videographer and Digital Media

Direct line: 518.831.0206

518.523.2445 ext 117

Serves to capture the beauty of the Adirondacks, and the communities who celebrate living in this unique region.

Katie Kearney


Direct line: 518.302.0454

518.523.2445 ext 103

Zach LaCourse

Web Developer

Direct line: 518.621.3647

518.523.2445 ext 105

John Huttlinger

Web Developer

Direct line: 518.621.3634

518.523.2445 ext 118

Communications Coordinator

Manages visitor service specialists, purchases office supplies, coordinates machine maintenance, and tracks and records all visitors service data.

Sharron Miller

Visitor Service Manager

Direct line: 518.621.3680

518.523.2445 ext 132

Visitor service at Lake Placid office, prepares payroll, maintains personal records, and assists with employee benefits.

Angelita Nevo

Visitor Service Specialist

Direct line: 518.636.0096

518.523.2445 ext 130

Database management, blog writing, and website updates.

Pamela Merrit

Database Administrator

Direct line: 518.621.3682

518.523.2445 ext 151