Scope of Work
Both initiatives work together to keep our economy and communities strong.
Sustainable tourism, in its purest sense, is an industry that attempts to make a low impact on the environmental and local culture, while helping to generate income and employment without overtaxing any resources – whether human, environmental or man-made. The ultimate goal of sustainable tourism is to improve the quality of life for residents.
The carefully planned growth of tourism presents opportunities to raise the quality of life for residents, generate jobs and business opportunities, and protect our Adirondack lifestyle.
Strategic Goals
In 2025, the Regional Office of Sustainable Tourism (ROOST) developed an updated three-year Strategic Plan for 2026-2028. Guided by input from staff, stakeholders, and the ROOST Board—gathered through surveys conducted by the Coraggio Group—the plan refines ROOST’s vision and mission, strengthens its strategic pillars, and outlines goals with actionable initiatives.
View the Strategic Plan page to learn more.