Sustainable tourism, in its purest sense, is an industry which attempts to make a low impact on the environmental and local culture, while helping to generate income and employment without overtaxing any resources – whether human, environmental or man-made. The ultimate goal of sustainable tourism is to improve the quality of life for residents.
The carefully planned growth of tourism presents opportunities to raise the quality of life for residents, generate jobs and business opportunities, and protect our Adirondack lifestyle.
Although ROOST started out as a chamber of commerce in Lake Placid, it has evolved to become the Destination Marketing Organization (DMO) for a large part of the Adirondacks. Each of these Regions have their own strengths from a tourism perspective, but many lack the necessary infrastructure to be competitive in today’s challenging marketplace.
Through a Destination Master Planning process, we are able to rally community stakeholders around a focused effort to increase not only this tourism infrastructure, but to also better the community for current residents and make it more attractive for future residents.