Sustainable tourism, in its purest sense, is an industry that attempts to make a low impact on the environmental and local culture, while helping to generate income and employment without overtaxing any resources – whether human, environmental or man-made. The ultimate goal of sustainable tourism is to improve the quality of life for residents.
The carefully planned growth of tourism presents opportunities to raise the quality of life for residents, generate jobs and business opportunities, and protect our Adirondack lifestyle.
The Regional Office of Sustainable Tourism developed a 3-year strategic plan for the organization in January of 2020. The purpose of this plan is to provide an updated vision and mission, as well as strategic goals for the organization. The ROOST team and its board of directors united in our vision for the future. As agreed upon collectively, the following strategic goals provide direction for the sustainable growth of the region, based on the shared interests of stakeholders, visitors, and the local community.
The following are the actionable initiatives from the strategic plan that will be the focus of the program of work in 2022.
Strategic Sales & Marketing
Destination Development & Management
Intentional Community Alignment
Sustainable Organization Strategy