06 Feb Michelin Brings Winter Tire Driving Academy to Lake Placid in February
What: The 2026 Michelin Winter Tire Academy will offer a two-hour, hands-on winter driving experience at the Lake Placid Airport. Participants will learn how to navigate snowy and icy conditions on a custom-built course with expert instructors. Vehicles will be provided.
When: Select dates in February: Feb. 7–8, 14–15, and Feb 21–22.
Session times: 8 a.m., 11 a.m., and 2 p.m.
Where: Lake Placid Airport, 27 Airport Lane, Lake Placid
Who: Michelin is a French tire company founded in 1889 and is known for producing high-performance tires for cars, bicycles, aircraft and heavy vehicles, as well as its iconic Michelin Man, Bibendum.
Cost: $250 per vehicle (plus tax). Vehicles will be provided and can hold up to four (4) people.
Registration: Call (866) 277-6038 or register by visiting the Lake Placid website: lakeplacid.com/events/michelin-winter-tire-academy0.
Additional Information: Participants must be at least 12 years of age to attend the Michelin Winter Tire Academy as a passenger (non-driving) guest. Guests 18 years of age and up who present a valid driver’s license at event check-in may participate as a driver. Participants can e-mail info@MichelinWinterTireAcdemy.com for additional information.
Photo album: Courtesy of Michelin.
Contact:
Lori Pomranka
Senior Executive Producer
313-510-1718
lpomranka@jdcomm.com
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