Saranac Lake Area

Decidedly Different.

ROOST efforts in Saranac Lake.

Saranac Lake is a place that’s authentically Adirondack and decidedly different. At first glance, it’s a historic village where the lakes and mountains are as accessible as the fresh air.

A closer look reveals a downtown with an urban vibe where creative energy flows freely. Art, music, and healthy living help define the culture of this inspiring place, while shops and cafes provide waypoints for connecting with locals.

Here is a hub that connects surrounding communities, and it’s all intertwined with waterways, forests, and roads that roll past one scenic vista after another. This is a place where a beautiful balance is struck: It’s a nature-lover’s paradise infused with bold ideas and quirky originality, all done in a way only Saranac Lakers can pull off.

LEISURE MARKETING

ROOST staff engage in a variety of activities in the promotion of Saranac Lake.

Financial Support for the Area

  • The Regional Office of Sustainable Tourism (ROOST) employs a Saranac Lake Regional Marketing Manager (Kelly Brunette) based out of 193 River Street in Saranac Lake.
  • ROOST contributes $20,000/year towards the management of a Welcome Center at 39 Main Street in Saranac Lake.

DMP

Saranac Lake was part of the first round of Destination Master Planning projects that began in 2007. With the guidance of ROOST and a third party facilitator, a task force of stakeholders has met periodically to analyze the current condition of the destination and to develop action plans, suggest and recruit responsible implementers and develop the master plan.

Saranac Lake’s plan accents its long history of Adirondack Guides, Health and Wellness and the Arts, and highlights the area as an independent destination under the Adirondack umbrella. 

DOWNLOAD THE SARANAC LAKE DMP

BUSINESS RESOURCES

If you’re in business in the area or would like to start a business, finding the resources to assist you in the Adirondacks can be complex. We’ve provided a variety of links below that may help in funding and marketing:

 

RESEARCH

WRITING CONTENT FOR THE WEB

CONSUMER JOURNEY TO ONLINE PURCHASE

TRAVELERS ROAD TO DECISION

ADIRONDACK PARK RECREATIONAL STRATEGY

2014 PROGRESS REPORT

SARANAC LAKE BRANDING

FUNDING STREAMS

Lodging businesses in North Elba collect an Essex County Occupancy Tax that helps support our efforts on behalf of Saranac Lake. In addition, our marketing initiatives have been financially supported through funding from the Village of Saranac Lake and Town of Harrietstown.

CONTRACTS
HOW TO PROMOTE YOUR BUSINESS

Businesses in the Saranac Lake Area can take advantage of the following opportunities:

  • Enhanced photo listings on saranaclake.com
  • Sponsorship of quarterly contests on saranaclake.com
  • Use of our online booking system via saranaclake.com
  • Weekly ‘Adirondacks, USA’ E-mail sponsorship
  • Take your business ‘for a spin’ on adirondacksusa.com
  • Opportunities to host travel writers

For more information visit our Marketing Opportunities Page or contact adsales@roostadk.com, 518.523.2445 x 115.