Employment Opportunities

Lake Placid & Whiteface Region Manager

ROOST is seeking a dynamic and highly organized Lake Placid & Whiteface Region Manager to oversee regional marketing initiatives for the Lake Placid and Whiteface regions. This role serves as a liaison between ROOST, local businesses, community stakeholders, and regional partners while managing marketing projects and ensuring alignment with ROOST's strategic goals.

Program of Work:

Project Manager for Lake Placid and the Whiteface Region:

• Participate in the creation and implementation of marketing activities for the regions.
  • Responsible for scoping/reviewing/approving all of the components of an ad campaign for the region(s) - from design and content, to emails, video post-production, and media buys.
  • Write content for pages, events, and stories, as assigned.
  • Project manager for larger projects (the annual guide, website rebuilds, new content, etc.)
  • Manage social media with support from the Media Coordinator to ensure all social media efforts are timely, on brand, and on message. Responsible for engagement, responding to comments, and other social media activity. 
  • Works with the PR team on FAMs, PR priorities, and press releases.
  • Liaison with the Olympic Authority (ORDA).
• Provide the Lake Placid Community Liaison with regular communication to our business/community partners about our program of work.
• Liaison between ROOST and the Whiteface Region, including but not limited to:
  • Welcoming new businesses.
  • Contest coordination.
  • Represent ROOST at identified regional events.
  • Business visits and material distribution.
  • Information sharing via both in-person and via B2B emails.
• Events Calendar/Insider project manager for Lake Placid and the Whiteface Region.

Miscellaneous:

• Work with team members to achieve set goals.
• Attend regular staff meetings.
• Generate a daily activity report.
• Any other duties as required.

Qualifications & Position Details:

• Excellent organizational and project management skills.
• Strategic thinking and problem-solving capabilities with strong attention to detail.
• Proficiency in managing social media accounts.
• Excellent written and verbal communication skills.
• Ability to represent the organization at community meetings.
• Familiarity with destination marketing and knowledge of tourism-related initiatives a plus.

Reports To: Director of Marketing

Position Type: Full-Time (Hybrid - Lake Placid Office)

To Apply:

Email resume and cover letter to Jobs@roostadk.com.

Date Posted: June 2026