Business Resource Toolkits
Access marketing tools, graphics, and ready-to-share resources designed to help Adirondack businesses promote their offerings and support regional tourism efforts.
Resources for Adirondack Businesses and Community Members
The ROOST team has developed this resource toolkit to help our business and community partners amplify important messages on a variety of topics. These ready-to-use tools are designed to support your marketing and communication efforts. Please feel free to use and share these resources, and if there is a specific topic you would like assistance addressing, contact us at info@roostadk.com.
Seasonal Toolkits
Looking to elevate your marketing efforts? Our seasonal toolkits offer ready-to-use resources, media libraries, messaging, and practical tips to help you promote your business and connect visitors with all the Adirondacks have to offer.
ADK Celebrates USA 250 Toolkit
ROOST’s region-wide initiative, ADK Celebrates USA 250, unites the Adirondacks to maximize our collective impact for America 250. This branding, created to promote the region during the semiquincentennial, is available for businesses and communities to adopt. Using a consistent, recognizable brand helps amplify our message and build a strong regional identity.
We invite you to incorporate ADK Celebrates USA 250 into signage, marketing, merchandise, and digital promotions. Download the Quick Start Business Toolkit for practical ideas and tips to get started. Together, we can stand out and make a lasting impact.
#ShopADK Toolkit
Encourage visitors and residents alike to support Adirondack businesses with the #ShopADK toolkit. Explore year-round and holiday resources filled with ready-to-share graphics, messaging, and promotional materials that highlight the value of shopping local.
#LoveYourADK Toolkit
Help inspire responsible travel and stewardship with the #LoveYourADK toolkit. Explore ready-to-use messaging, graphics, and resources that encourage visitors and residents to care for and respect the Adirondacks year-round.
All Are Welcome Here
Show your commitment to inclusion and hospitality with a free “All Are Welcome Here” window cling. ROOST provides these signs to Adirondack businesses to help share a clear message: the Adirondacks are for everyone.
Adirondack Coloring Pages
Add a creative touch to your space with Adirondack-themed coloring pages. These free, downloadable designs are perfect for engaging kids and families while celebrating the region’s iconic landscapes, wildlife, and outdoor adventures.
Image Library
Explore our media library to discover a collection of high-resolution photos ready to elevate your marketing, articles, and storytelling.