Spring Toolkit
Everything you need to promote spring in the region lives here.
Spring in the Adirondacks: A Season of Renewal
Spring in the Adirondacks is a time of rejuvenation and fresh beginnings. As the snow melts and rivers begin to flow, the region comes alive with new energy. Maple sugaring season fills the air with sweetness, waterfalls rush at their peak, and trails at lower elevations welcome hikers eager to stretch their legs after winter. It’s also the season of bluebird spring skiing, athletic training and early competitions, scenic drives, paddling adventures, and peaceful moments in nature before summer arrives—making it the perfect time for visitors to reset, recharge, and reconnect in the fresh mountain air.
We invite you, our tourism partners, to help share this story of renewal. Whether you offer outdoor adventure, cozy lodging, local flavors, wellness experiences, or small-town charm, your role is vital.
Together, we can make this season one of growth, energy, and inspiration—for our guests and for the communities we call home.
Get Spring-Ready: Business Checklist
Spring is the perfect time to refresh your presence and showcase what makes your business part of the ultimate Adirondack renewal experience. Use this simple checklist to prepare for the season ahead:
Refresh Your Listings
- Swap out winter imagery for vibrant spring photography—waterfalls, maple experiences, patio dining, spring skiing, budding trees, and outdoor adventures. Updated seasonal visuals help your business stand out and capture early bookings.
- Action: Contact Crystal Lyons at crystal@roostadk.com to review and update your listings with fresh spring photos and current information.
Update Your Google Hours
- Spring often brings changing hours, especially during mud season or early shoulder weeks. Make sure your business hours, holiday adjustments, and reopening dates are accurate.
- Action: Follow Google’s official instructions to review and update your hours.
Promote Your Spring Events & Offers
- Maple weekends, spring training packages, wellness retreats, shoulder-season lodging specials, waterfall hikes, and spring skiing promotions are all strong motivators for travel.
- Action: Add your events and submit your packages and promotions for FREE to be included in our spring marketing efforts.
Plan Your Spring Social Media Story
- Use social media to highlight the feeling of renewal at your business. Showcase:
- Flowing waterfalls
- Maple syrup experiences
- Spring skiing and bluebird days
- Low-elevation hikes and scenic trails
- Patio dining and seasonal menus
- Early-morning paddles and peaceful landscapes
- Action: Use the photos and resources in the Spring Toolkit to get started. Link to your region’s destination pages to inspire visitors and position your business as part of a complete Adirondack getaway. Be sure to tag and collaborate with your region’s social media channels to amplify your reach.
- Spring is a season of possibility in the Adirondacks. Let’s work together to inspire travelers to recharge, reconnect, and experience the fresh energy of the season.
Spring Travel Pages to Inspire Visitors
As part of our broader spring marketing efforts, we’re highlighting the Adirondacks as the perfect place to reset and recharge. Our messaging celebrates flowing waterfalls, maple weekends, spring skiing, budding forests, and fresh-air adventures.
Lake Placid
Set among New York’s highest mountains, this region pairs world-class outdoor recreation with a vibrant Olympic legacy and walkable village life. It’s a place to invent your own perfect day, blending adventure, culture, and iconic Adirondack scenery.
Saranac Lake
Decidedly different and creatively driven, Saranac Lake combines authentic Adirondack character with a lively arts and culture scene. Waterways, trails, and a vibrant downtown make it a hub for connection, creativity, and exploration.
Tupper Lake
Tupper Lake is a place to connect with people, nature, and discovery. Known for dark skies, family-friendly adventures, and hands-on learning, it invites visitors to explore at their own pace and stay a little longer.
Experience Our Adirondacks
Hamilton County offers a timeless Adirondack experience defined by vast wilderness, pristine waterways, and authentic small towns. It’s a place for big outdoor adventures, rich history, and meaningful connections to nature and community.
Adirondack Hub
The Adirondack Hub is a natural launch point for exploration, connecting lakes, mountains, and historic small towns. With easy access to outdoor recreation and classic Main Streets, it blends nostalgic charm with year-round adventure.
Lake Champlain Region
Where the Adirondack Mountains meet Lake Champlain, this region offers open spaces, legendary landscapes, and a relaxed pace. Outdoor recreation, agritourism, and deep historical roots come together in welcoming lakeside communities.
Whiteface Region
Centered around Whiteface Mountain and the Ausable River Valley, the Whiteface Region offers close-to-nature adventure in every season. From alpine sports to biking, fishing, and family-friendly attractions, everything here feels just a step away.