Our Programs & Initiatives
Learn more about the programs that guide how ROOST promotes and manages tourism across the Adirondacks.
Supporting the Adirondacks
ROOST’s programs are designed to support thriving Adirondack communities by promoting the region thoughtfully and managing tourism responsibly. Through strategic initiatives that connect visitors with meaningful experiences while supporting local businesses and protecting community character, we work to strengthen the region’s economy and quality of life.
Explore our destination marketing and destination management programs to learn how these efforts work together to promote the Adirondacks, support local communities, and sustain the region for the future.
Destination Marketing & Management
Our destination marketing uses data-driven strategies to connect the right visitors with the right places at the right times. Destination management focuses on balancing visitor activity with community needs, ensuring tourism supports residents’ quality of life while strengthening local economies. Both initiatives work together to keep our economy and communities strong.
Key Programming
ROOST’s programs work alongside local and regional initiatives to strengthen Adirondack communities. Explore these key programs that support economic growth, housing stability, and community planning in the region.
Essex County Economic Development
Learn how Essex County’s economic development initiatives foster business growth, attract new investment, and create sustainable opportunities for residents across the region.
Regional Housing
Discover programs addressing housing needs in the Adirondacks, from supporting affordable housing projects to ensuring residents have access to safe, stable, and vibrant communities.
North Elba Destination Management Plan
Explore the North Elba Destination Management Plan, a strategic framework guiding land use, development, and community planning to balance growth with the preservation of the region’s natural and cultural resources.
Latest News
Discover the latest news from ROOST, featuring official press releases, regional initiatives, and tourism updates. Access current information to support compelling and accurate storytelling.