Business Resources
Tools, programs, and insights to support tourism businesses and strengthen the Adirondacks visitor economy.
Tools to Support Your Business
Tourism is a collaborative effort, and the success of the Adirondacks depends on the strength of the businesses and organizations that welcome visitors every day. Our Business Resources page provides tools, programs, and information to support our partners across the region.
Here you'll find opportunities to connect with our marketing efforts, access industry insights, explore partnership programs, and stay informed about initiatives that support the local visitor economy.
Resources for Adirondack Businesses
Explore tools and opportunities designed to help Adirondack businesses connect with visitors and grow their reach. From promoting events and seasonal packages to accessing marketing opportunities and partner resources, these programs are here to support your success and strengthen the region’s visitor economy.
Event Promotion
Planning an event in the Adirondacks? From signature events and festivals to weekly classes and workshops, using ROOST’s event promotion resources is free, simple, and one of the most effective ways to increase visibility with both residents and visitors. Access the tools needed to promote your event, create an event listing, and share it with audiences across the region. Learn more.
The Insider
Once your event listing is created, it will be featured in The Insider, our biweekly email newsletter sent to subscribers throughout the region. The Insider highlights upcoming events and local happenings, giving your event the opportunity to reach an engaged audience actively looking for what to do next. Learn more.
Packages & Promotions
Listing your packages and promotions with ROOST is simple, free, and designed to help your business reach more visitors. Seasonal specials and unique package deals are easy to showcase, highlighting what makes your offerings stand out. Once submitted, your listing will be promoted across our regional platforms to maximize visibility and drive bookings. Learn more.
Marketing Opportunites
Put your business in front of visitors exploring the Adirondacks, whether they are looking for places to stay, things to do, or where to eat. ROOST provides a variety of marketing tools, including free basic listings, enhanced paid listings, and targeted promotional placements across our regional destination websites to help your business stand out and connect with more potential customers. Learn more.
Business Resource Toolkits
Access marketing tools, graphics, and ready-to-share resources designed to help Adirondack businesses promote their offerings and support regional tourism efforts. Learn more.
Meet the Regions
Discover your Adirondack region and learn more about local communities.