Lake Placid & The High Peaks

The Regional Office of Sustainable Tourism has compiled and released the results of its fourth annual tourism impact survey, conducted in late 2025. The survey gathered feedback from residents and business owners in Essex and Hamilton counties, as well as the villages of Tupper Lake and Saranac Lake, regarding their perceptions of tourism's impact on the local economy and community.The survey was designed to capture business owners’ and residents’ perceptions and opinions on various topics related to tourism in the region. It aims to uncover sentiments regarding tourism-related activities and their impacts which contribute to the local economy and social environment, as well as identify topics that may be sources of concern. Surveys completed by business owners represent 26.6% of total surveys, compared with 73.4% completed by non-business owners. The vast majority of respondents have lived in the region for more than 11 years and 86% are employed full-time or retired.According to ROOST Chief Operating Officer Mary Jane Lawrence, destination management and marketing organizations (DMMOs) like ROOST work to balance economics of the tourism industry and community needs. “To be effective as a DMMO, it’s essential that local sentiment is clearly understood,” Lawrence said. “This survey gives residents and business owners a voice, helping us identify opportunities, address challenges, and shape strategies that support the local economy and quality of life for community members.”Key findings include:The vast majority of respondents (83%) believe that tourism positively impacts their community.More than 95% of respondents believe that tourism has a positive impact on businesses in their local community.The vast majority of respondents indicated that tourism has a positive impact on the region’s economy, the availability of local attractions, retail opportunities, and restaurant options.May and June saw the highest proportion of business owners indicating they could benefit from increased business (64% and 62%, respectively), suggesting opportunity for growth in the late spring/early summer period.The share of respondents who reported working more than one job (39%) increased by 10 percentage points year over year.Each year since 2023, survey respondents believe that the region would benefit most from additional marketing of arts, biking/cycling, and food/restaurants.Traffic and affordable housing remain the top cited negative impacts of tourism. Environmental degradation was cited more often than in past years as a negative consequence.Since 2022, a growing share of residents agree that increasing the number of permanent residents in their community is important to them.Results underscore the importance of recent community initiatives to balance community benefits with the positive impacts of the local tourism economy. These initiatives include the Community Tourism Enhancement Fund, which provides funding to each of the 18 towns in Essex County, to enhance the community for residents and visitors. Additionally, ROOST has collaborated with local officials to establish an event committee to review large-scale events and implement recommendations to mitigate impacts. ROOST also works with the region’s elected representatives to assist with initiatives such as workforce housing, grant applications for community improvement, and other projects designed to benefit Essex County communities. “The resident sentiment survey is an important tool for ROOST - it allows us to monitor and understand the impacts of tourism on local residents year over year,” stated ROOST President and CEO Dan Kelleher. “We appreciate that the vast majority of respondents affirm the overall benefits of tourism in our region, and we also recognize the important and ongoing work to assist our communities with housing, large-event mitigation, and other destination management initiatives.”Business owners and residents were invited to complete the survey via email, social media, news reports, and local notices. A total of 737 surveys from residents and business owners were completed in target regions. The results achieved a 5% margin of error at a 99% confidence level.Respondents were incentivized to take the survey with a chance to win a Visa Gift Card valued at $100.A link to survey results can be found at ROOSTAdk.com/research.

What: The 2026 Michelin Winter Tire Academy will offer a two-hour, hands-on winter driving experience at the Lake Placid Airport. Participants will learn how to navigate snowy and icy conditions on a custom-built course with expert instructors. Vehicles will be provided.When: Select dates in February: Feb. 7–8, 14–15, and Feb 21–22. Session times: 8 a.m., 11 a.m., and 2 p.m.Where: Lake Placid Airport, 27 Airport Lane, Lake PlacidWho: Michelin is a French tire company founded in 1889 and is known for producing high-performance tires for cars, bicycles, aircraft and heavy vehicles, as well as its iconic Michelin Man, Bibendum.Cost: $250 per vehicle (plus tax). Vehicles will be provided and can hold up to four (4) people.Registration: Call (866) 277-6038 or register by visiting the Lake Placid website: lakeplacid.com/events/michelin-winter-tire-academy0. Additional Information: Participants must be at least 12 years of age to attend the Michelin Winter Tire Academy as a passenger (non-driving) guest. Guests 18 years of age and up who present a valid driver’s license at event check-in may participate as a driver. Participants can e-mail info@MichelinWinterTireAcdemy.com for additional information.

The 25th Ironman Lake Placid will take place on Sunday, July 21; its course is defined along roads throughout Lake Placid, Keene, Jay, Upper Jay, Au Sable Forks and Wilmington. Ironman Lake Placid organizers have, once again, established a community liaison to assist businesses and community members with questions related to race training and travel throughout the region, along with addressing specific race-day issues. The community liaison is the primary point of contact regarding road closures, traffic delays and other inquiries or concerns. This position is expected to work closely with race officials and other local agencies to quickly mitigate any issues that arise. According to Ironman Lake Placid Race Director Greg Borzilleri, the community liaison will work closely with the local community to ensure coordination, provide timely information and address any questions that may arise. “The community liaison position was established two years ago and was extremely successful in assisting businesses and community members,” he said. Recognizing the impact of a large-scale event like Ironman Lake Placid, the Regional Office of Sustainable Tourism (ROOST) led a task force in 2021 to address community concerns, improve safety and logistics and establish ways to communicate more effectively with community members and race participants. One important outcome was the establishment of the community liaison position to be a direct line of communication between the local community, spectators, athletes and race organizers in preparation for the race, and during the event. The task force evolved, becoming known as the event committee, and remaining in place to support the Ironman event.Residents and community members are encouraged to reach out to the Ironman community liaison for assistance before and during the race via email at IMLakePlacidCommunity@ironman.com or by phone at 888-497-5009.The public should expect road closures and associated traffic delays beginning shortly after 5:00 a.m. that day. Traffic pattern changes and delays will impact communities along the bike and run course. A list of traffic detours and road closures can be found at ironman.com/im-lake-placid-course.According to ROOST Chief Operating Officer Mary Jane Lawrence, the event committee meets throughout the year to review opportunities for continued improvement. “We recognize that improvement is a continual process,” she said. “The group meets post-race, as well, to review the event and consider additional recommendations based on feedback from athletes, volunteers, businesses and community officials.”

Rollout of branded materials to begin this summer; new website anticipated in early fallThe Regional Office of Sustainable Tourism has developed a new visual identity for Lake Placid. The newly developed logo and associated brand guide were unveiled at a Business After Hours event on June 10.Updated visual identity elements include a suite of materials, including the logo, wordmark, color palette, typography, overall visual style, and photographic imagery; it also features updates to the Lake Placid brand statement, which guides various communication initiatives and associated messaging. Lake Placid’s updated visual identity program is based on data from a comprehensive survey of more than 1,700 residents, business owners, area organizations and visitors conducted in 2023. ROOST also established a committee of community stakeholders to provide insight and feedback throughout the planning and design process.The new Lake Placid logo features a monogram depicting the letters “L” and “P” in a modern, stylized fashion. The “Lake Placid” wordmark has also been updated; these two elements are intended to be used together as a logo/wordmark combination, or each can stand on its own, depending on the intended use. The new logo and wordmark also allow for a variation that incorporates “New York” to further establish the village’s specific location – something that may be particularly important when marketing the region to new visitors along with national and international markets. According to ROOST Graphic Designer Leigh Campbell, the logo’s shape provides a nod to both the landscape and the numerous activities available in Lake Placid. “The forward-slanting shape of the ‘L’ and ‘P’ suggest movement and action, while alluding to many Adirondack activities,” he said. “Some people see a mountain peak while others may see a tent, chairlift, ice skate or ski trail. We worked to develop a visual identity that truly embodies the essence of Lake Placid, both its landscape and the myriad activities it offers. The logo takes on various forms, inviting each person to interpret it in their own way. It’s a symbol that belongs to the community, capable of reflecting the unique passions individuals hold for Lake Placid. Just like people can invent their own perfect day in Lake Placid, they can develop their own interpretation of the logo, based on what means the most to them.”The Lake Placid website has been updated to include the new color palette and logo. ROOST also developed a new four-season visitor’s guide that incorporates the new visual identity elements. There are new collateral pieces available for businesses and visitors, including stickers, window clings and tabletop signs for local businesses. Application of the new visual identity program throughout the community will take place over time, as materials are reprinted, updated and developed. The brand statement was reviewed and refreshed to reflect new developments in travel and community trends, local cultural events, Olympic history, outdoor adventure, and Lake Placid’s reputation for welcoming all visitors who take advantage of many different types of activities. The “Invent your perfect day” tagline remains unchanged, as research indicates that visitors and residents felt strongly about its sentiment and relationship to the destination.According to ROOST Marketing Manager Michelle Clement, the survey offered information that guided the process. “The survey confirmed our instincts that Lake Placid’s visual identity was due to be updated and that its appearance should be aligned with Lake Placid’s position as a world-class destination,” she said. “With that clarity, we formed a community-based brand committee that played a crucial role in shaping and guiding the updated brand statement, logo design and color choices. Both the survey and committee feedback aligned, revealing a strong desire for a brand that is clean, bold, elegant and timeless.”According to Eileen Mowrey, ROOST Lake Placid regional manager, Lake Placid’s prominence as a popular location within the Adirondack Park, its position as a comfortable location with proximity to wilderness and outdoor activities, along with its refined style as a world-class visitor location were all considered during the rebranding process. “The new logo is clean and modern, reflecting the type of experience visitors can expect,” she said. “The color palette, while still bold, is slightly muted compared to the previous colors, offering a more natural and earthy feel with red, gold and various blue hues.” Community organizations and businesses are encouraged to include the new logo and visual identity as part of their marketing materials when developing items that promote their business to visitors and local community residents. While the new logo was designed to be unique to Lake Placid, its clean and simple style will complement other logos on co-branded materials or events.The Lake Placid brand files and a complete description of the brand concept and guidelines, including approved usage of the brand elements, are outlined in an online guide that is available for reference; details can be found at www.LakePlacid.com/Brand.The Regional Office of Sustainable Tourism is the destination marketing and management organization for Essex and Hamilton counties, along with the communities of Lake Placid, Saranac Lake and Tupper Lake, all located within the Adirondacks of New York state.

All are welcome to the celebration January, 2020 - The Regional Office of Sustainable Tourism (ROOST) is pleased to announce that long-serving state Senator Betty Little will be honored and celebrated at the Regional Office of Sustainable Tourism’s Annual Meeting and Winter Social on Thursday, January 23. Senator Little will be recognized for all her work in championing the North County during her 25-year tenure in the New York state legislature, which includes serving in both the Assembly and Senate. The event is open to all. Enjoy live music, hors d’oeuvres, and mingle with ROOST staff and community members from throughout the region. WHERE: Hotel Saranac, 100 Main Street, Saranac Lake WHEN: 5:30 to 7:30 p.m., Thursday, Jan. 23 TICKETS: $10 per person in advance; $15 at the door Book tickets online here, or by emailing reservations@adirondacksusa.com, or call 518-523-2445.

December, 2020Adirondacks, USA - Snowmobilers in the Adirondacks will now have access to an interactive trail map on their phone to better plan their outdoor riding adventures in one of the largest trail networks in New York state. The new, free Adirondacks, USA snowmobile app contains information about the trails in Essex, Franklin and Hamilton counties, and nearby gas stations, stores, restaurants and lodging properties that welcome sledders. More trails in neighboring counties will eventually be added to provide a more comprehensive map.The interactive map gives the sledder’s location with real-time GPS. Plug in a destination and the route will appear, tap on the trails near you to identify your route, or use the search feature to find the trail you are looking for. Backcountry riders will be glad to know that the app was designed with offline functionality, and its new mapping engine was specially created to work in areas with little to no cell service once it has been downloaded. Created by the Regional Office of Sustainable Tourism (ROOST), the destination marketing organization for Essex, Franklin and Hamilton counties, the app is available for both iPhone and Android and can be downloaded at the app store. "Our landscape is criss-crossed with hundreds of miles of well-maintained, professionally-groomed and natural trails that are perfect for snowmobile enthusiasts,” said ROOST’s Director of Digital Services Jasen Lawrence. "We want to make it easier for riders to plan their excursions through our beautiful trail network and connect them with the full range of amenities available in our Adirondack communities.”This is the first phase of the ADK Snowmobile app. ROOST is looking to add other features in the future including weather and turn-by-turn directions.###

For Immediate ReleaseContact: Carrie GentileRegional Office of Sustainable TourismLake Placid Celebrates 40th Anniversary of the 1980 Winter OlympicsThe Lake Placid Olympic legacy will be front and center during a weeklong celebration beginning February 14Lake Placid, NY – Forty years ago this February, the Adirondack village of Lake Placid hosted the 13th Olympic Winter Games. The heroics of the U.S. men’s Olympic hockey team’s improbable win over the Russians, known as the “Miracle on Ice,” and speed skater Eric Heiden’s five gold medals helped make the 1980 Lake Placid Games one for the ages, one with an enduring legacy.The 40th anniversary of the 1980 Winter Games presents the perfect opportunity to celebrate Lake Placid’s rich Olympic legacy - past, present and future. From February 14 - 23, the two-time Olympic village is rolling out the welcome mat and is hosting a full slate of activities that will embody the Olympic spirit - from re-living the opening ceremony and torch lighting, ice skating around the historic Olympic Oval, to skiing with Olympic athletes. There will be opportunities to meet several Olympic medalists including speed skater Dan Jansen (1984,1988,1992,1994), alpine ski racer Andrew Weibrecht (2010, 2014, 2018), luger Mark Grimmette (1994, 1998, 2002, 2006, 2010), figure skater Paul Wylie (1992) and many more. The entire village including the Olympic venues will be on full display during this community-wide celebration.The LegacyLake Placid is one of only two cities world-wide to have hosted two Olympic Winter Games, 1932 and 1980. Since then, it has played host to annual World Cup events and other large-scale sporting competitions.The village’s Olympic legacy is unmatched. Lake Placid has sent at least one athlete to every winter Games, and in total, has sent over 100 athletes to compete, since the first modern winter Games in 1924. Other area athletes have also claimed Olympic glory, including Andrew Weibrecht, a two-time Olympic medalist in Super-G; Billy Demong, a two-time Olympic medalist and Olympic champion in Nordic Combined; and Chris Mazdzer, an Olympic silver medalist in men’s singles luge. This is accomplished through Lake Placid’s commitment and support of its Olympic sports development programs. Recently, New York Governor Andrew Cuomo committed nearly $240-million in funding to support the Olympic Regional Development Authority properties. These unprecedented investments in capital projects are improving the infrastructure of Olympic venues to ensure they can continue to attract and support large-scale, global events, while transforming these areas facilities into year-round attractions.The CelebrationThe following highlights just some of the events planned. More activities are being added on a weekly basis. For more information, schedule, and updates, visit https://www.lakeplacid.com/the-40th-anniversary-of-the-1980-winter-olympics. - Torch run with 1980 Olympic Winter Games torchbearers and local athletes, followed by lighting of the 1980 Olympic Cauldron on the grounds of the Opening Ceremonies. State and local officials and past, present and future Olympians will be part of the ceremony. - speaking engagement and meet and greet with speed skater and medalist Dan Jansen- First tracks at Whiteface Mountain with Olympic medalist Andrew Weibrecht - Learn to Luge with Olympic lugers and coaches - Be a Biathlete! Experience the sport of biathlon with Olympic biathletes - Athlete forum on Lake Placid's Olympic Legacy with a Q&A featuring some of Lake Placid's Olympians- Screening of the Disney movie Miracle at Lake Placid’s Palace Movie Theatre- Cross-country or downhill ski with Olympians at Whiteface Mountain and Mount Van Hoevenberg - Book signing by Wayne Coffey, author of The Boys of Winter, an account of the “Miracle on Ice” - 80s Family Fun Party at the Olympic Ski Jumps and other venues - 80s themed trivia night - Learn the sport of curling on Mirror Lake - Vintage wine tasting at Terry Robards Wine & Spirits - Olympic-themed crafts for kidsEnjoy the “fun zone” on Main Street each evening between 4 p.m. and 6 p.m. where visitors can enjoy hot chocolate, s’mores, games, music and more. Restaurants, bars and shops will be celebrating too with live music and events. Lake Placid as a winter destinationAlong with these special events, guests can experience Olympic-themed activities by skating on the Olympic Speed Skating Oval or barreling down the Mt. Van Hoevenberg bobsled/luge/skeleton track. Adventurous guests can ride a toboggan down a 30-foot high slide that’s specifically designed to launch riders across Mirror Lake’s icy surface. Situated between two lakes and ringed by Adirondack mountain peaks, Lake Placid beckons travelers to play outside all winter long with pursuits such as cross-country skiing and snowshoeing, pond hockey, dogsled rides, sledding and ice fishing. In addition, visitors can also ski and ride the greatest vertical in the east at iconic Whiteface Mountain.###

Free Whiteface-Lake Placid Hiker Shuttle Will Run Weekends through Columbus Day WeekendLAKE PLACID, NY - Autumn is one of the busiest times of year on the Adirondack mountains and trails. Families and guests visit the region from throughout the Northeast and around the world to enjoy the unparalleled splendor of the beautiful Adirondacks bursting with fall foliage. Avoid parking shortages at trailheads and use the new free shuttle service. Leave your car at home or at your hotel and ride the shuttle to six nearby family-friendly hiking trails. Beginning September 13 and running through October 6, and Friday through Monday during Columbus Day Weekend, Essex County will offer complimentary rides to and from the Whiteface Landing Trailhead, Copperas Pond Trailhead, Whiteface Mountain Ski Lodge, and Bear Den Trailhead at Whiteface Mountain. Essex County is undertaking this effort in collaboration with the New York State Department of Environmental Conservation (DEC), Lake Placid’s Regional Office of Sustainable Tourism (ROOST) and the Olympic Regional Development Authority (ORDA).“Essex County is proud to take the lead in this endeavor to relieve overuse and overcrowding on our gorgeous trails. By offering this transportation we hope that our hiking and back country enthusiasts will take advantage the opportunity to explore the breathtaking trails less traveled,” said Essex County Board of Supervisors Chairman / Town of Willsboro Supervisor Shaun Gillilland.“DEC appreciates and supports Essex County’s efforts to provide hikers and other visitors with safe transportation to these trails. This pilot shuttle is part of DEC’s ongoing, comprehensive efforts to promote sustainable tourism in the High Peaks region and protect this irreplaceable resource. The results of the pilot shuttle will inform our collective efforts to further expand a shuttle system in the future,” said DEC Commissioner Basil Seggos.“ORDA and Whiteface are excited to be a part of this shuttle program. This is a great opportunity to showcase our two areas, Bear Den Mountain, and the Stag Brook Fall trails, while doing our part while helping to ensure the safety of families and all guests who visit the High Peaks during this exciting time of year.” --- ORDA President/CEO Mike Pratt.“The shuttle service will help expose our visitors and hikers to new trails and vistas that they may otherwise miss. The six trails are varied and offer exceptional mountain and lake views,” said ROOST CEO Jim McKenna. “The shuttle also provides a convenient and sustainable way for our visitors to enjoy our region during this fall season.”The shuttle service has two departing locations in Lake Placid, the Golden Arrow Lakeside Resort (Shuttle stop 1) and Mirror Lake Park, across from the High Peaks Resort (Shuttle stop 2). Service runs each day from 7 a.m. to 7 p.m. Shuttles are scheduled approximately every 60 minutes. The shuttle will stop transporting riders from Lake Placid after 2:47 p.m. to ensure hikers have enough time to enjoy their hike and not miss the last shuttle back to Lake Placid.Trail DescriptionsShuttle Stop 3 – Whiteface Landing TrailheadWhiteface Landing: The 3.25-mile trail ascends 310 feet from the trailhead to the shore of Lake Placid, where you can view McKenzie Mountain, Moose Mountain, Moose Island, and the surrounding wilderness lands across the lake. Round trip is 6.5 miles.Shuttle Stop 4 – Copperas Pond TrailheadCopperas and Owen Ponds: The trail ascends 450 feet in a quarter mile, then descends for another quarter mile to the clear waters of Copperas Pond before continuing 0.7 miles to the shore of Owen Pond. The trail provides views of the scenic wilderness ponds, their picturesque shorelines, 3,616-foot Stewart Mountain, and 3,892-foot Kilburn Mountain. Round trip is 2.4 miles.Shuttle Stop 5 – Bear Den Mountain TrailheadFlume Trail System: The trail system is comprised of approximately 10 miles of trails open to hiking and mountain biking. An approximately 1-mile scenic hike descends 220 feet along the West Branch of the Ausable River and accesses an overlook of a set of rapids on the river, making for a great family experience. Use the Lower Connector Trail from the trailhead to access the River Trail. Round trip is 2 miles.Bear Den Mountain: The trail ascends 1.6 miles and 1,160 feet from the trailhead to the 2,400-foot summit of Bear Den Mountain. The summit provides spectacular views of the West Branch of the Ausable River Valley, Sentinel Range, Stephenson Range, and the ski trails and summit of Whiteface Mountain. Round trip is 3.2 miles.Shuttle Stop 6 – Whiteface Mountain Ski LodgeStag Brook Falls Trail: Take the gravel service road to the right of the main lodge, pass to the left of the smaller building, and continue to top of the road and look for the trail marker on the power pole which marks the beginning of the trail. The trail proceeds through the woods past a 25-foot waterfall and ends on open ski trails which provide a scenic view of the river valley and the surrounding mountains. Round trip from the base lodge is 1 mile. West Branch Nature Trail: Take the service road to the top of Mixing Bowl Lift and follow the red trail markers along the West Branch of the Ausable River through hardwood forests to open ski trails. Return to the base lodge via the beautiful Stag Brook Trail. This loop is 1.9 miles long and climbs 335 feet in elevation.Please note that Whiteface Mountain’s annual Oktoberfest will take place on September 28 and September 29. During the two-day event, the Whiteface-Lake Placid Hiker Shuttle will be unable to access shuttle stops for Bear Den Mountain Trailhead (#5) and the Whiteface Mountain Ski Lodge (#6). Instead riders will be dropped off and picked up outside at a single stop along the entrance road. Riders will need to pay admission to hike and/or to attend the Oktoberfest. ($16 for adults and $14 for seniors and children at the gate.)The full schedule and map can be found here: https://www.lakeplacid.com/hiker-shuttle.###Bear Den MountainCopperas PondStag Brook Falls###

August, 2019 Alternate Routes Included Lake Placid, NY – The 3rd IRONMAN 70.3 Lake Placid triathlon will take place from 6:30 a.m. to 5 p.m. Sunday, Sept 8. The triathlon route includes a 1.2-mile swim in Mirror Lake, a 56-mile bike ride through Lake Placid, Keene, Upper Jay, Jay and Wilmington, and a 13.1mile run in and around the Lake Placid village. Temporary road closures will begin at 5 a.m. The following are all estimated times based on New York State Police traffic control. Please use caution and expect delays. Road closures (Rt 86) Sorthbound in to Lake Placid from Wilmington beginning at 7 a.m. until 2:00 p.m. Rt 86 westbound from Jay to Wilmington will close from 7 a.m. – 1:30 p.m. Rt 9N will close Northbound from Keene to Jay at 6 a.m until 1:30 p.m. Haselton Road will close in both directions on between Bilhuber Rd and Silver Lake Rd 7:00 a.m. -1:00 p.m. Road closures (Rt 73) south/eastbound from Lake Placid to Keene beginning at 5 a.m. until noon. **NOTE FROM IRONMAN TO WILMINGTON ROAD RESIDENTS: The section of Wilmington Road from Northwood Road to the route 86/73 intersection will be closed to vehicle traffic and parking until 2 p.m. Homes and businesses in this area will be impacted as the cyclists will travel out and back on Wilmington Road/Route 86 from Northwood Road to the traffic light on Main Street at the Route 73 intersection. Thank you for your understanding and please use caution when exiting your residence as there will be bikes in both directions and they will be traveling in the opposite lane of traffic. Alternate Routes LAKE PLACID TO JAY: From Saranac Avenue/Route 86, go left at Main Street at the High Peaks Resort to Mirror Lake Drive. Left on Northwood Road. Left on Cobble Hill Road. Left on Route 86 to Wilmington. Right on Route 86 to Jay. Expect delays in the Village of Lake Placid, in Wilmington, and in Jay from 8 a.m. to 6 p.m. AUSABLE FORKS TO WILMINGTON: North on Main Street at Stewart’s to stop sign. Left on Guideboard Road. Bear left at fork to Silver Lake Road. Left on Bonnieview Road to Wilmington. Expect delays at intersection in Wilmington. AUSABLE FORKS TO SARANAC LAKE/LAKE PLACID: North on Main Street at Stewart’s to stop sign. Left on Guideboard Road. Bear left at fork to Silver Lake Road. Left on Union Falls Road to Route 3. Left on Route 3 to Saranac Lake. In Saranac Lake take Route 86 East to Lake Placid. AUSABLE FORKS TO KEENE: Expect delays in Jay. SARANAC LAKE TO I-87 SOUTHBOUND: Route 3 West to Tupper Lake. Route 30 South to Long Lake. Route 28N to Newcomb. Route 2 East to Exit 29 on Route I-87 or Route 28N to Warrensburg. POINTS SOUTH ON ROUTE I-87 TO LAKE PLACID: Take exit 30 towards Keene. Follow route 9N to Rt 73. Expect delays at Keene. POINTS NORTH ON ROUTE I-87 TO LAKE PLACID: From Southbound on Route I-87 take exit 31 to Route 9N North. Route 9N North to Elizabethtown. Route 9N North to Route 73. Right on Route 73 to Keene. Expect delays at the intersection in Keene. KEENE TO LAKE PLACID: Route 73 Westbound lane open. Expect Delays at River Road/Ski Jumps intersection. Access Village of Lake Placid via Old Military Road. LAKE PLACID TO WILMINGTON/AUSABLE FORKS/I-87 NORTHBOUND: From Saranac Avenue/Route 86, go left at Main Street at the High Peaks Resort to Mirror Lake Drive. Left on Northwood Road. Left on Cobble Hill Road. Left on Route 86 to Wilmington. Straight through intersection on Bonnieview Road (County Route 19). Right on Silver Lake Road and follow detour arrows to Ausable Forks. Expect delays in the Village of Lake Placid and in Wilmington from 8 a.m. to 6 p.m. ###

FOR IMMEDIATE RELEASEContact:Carrie Gentile, Regional Office of Sustainable Tourismdirect: 518-621-3665 July, 2019 Lake Placid, NY – The 20th annual IRONMAN Lake Placid triathlon will take place from 6:25 a.m. to midnight Sunday, July 28. The triathlon route includes a 2.4-mile swim in Mirror Lake, a 112-mile bike ride through Lake Placid, Keene, Upper Jay, Jay, Black Brook, and Wilmington and a 26.2-mile run in and around the Lake Placid village. Temporary road closures will begin at 5 a.m. The following are all estimated times based on New York State Police traffic control. Please use caution and expect delays. Road closures (Route 86) Southbound in to Lake Placid from Wilmington beginning at 7 a.m. until 6:30 p.m. Route 86 westbound from Jay to Wilmington will close from 7 a.m. – 6 p.m. Route 9N will close Northbound from Keene to Jay at 6 a.m until 5 p.m. Haselton Road will be closed in both directions from Bilhuber Road to the Black Brook town line from 8 a.m. – 5 p.m. Haselton Road from Route 86 to Bilhuber Road will be open only Northbound from 8 a.m -5 p.m. Road closures (Route 73) south/eastbound from Lake Placid to Keene beginning at 5 a.m. until 4 p.m. Notice to residents and businesses along the Wilmington Road from the traffic light to the Alpine Cellar: NOTE FROM IRONMAN TO WILMINGTON ROAD RESIDENTS: There are some changes to the bike course. Your home or business will be impacted as the cyclists will travel out and back on Wilmington Road/Route 86 from Northwood Road to the traffic light on Main Street at the Route 73 intersection. Thank you for your understanding and please use caution when exiting your residence as there will be bikes in both directions and they will be traveling in the opposite lane of traffic. Alternate Routes LAKE PLACID TO JAY From Saranac Avenue/Route 86, go left at Main Street at the High Peaks Resort to Mirror Lake Drive. Left on Northwood Road. Left on Cobble Hill Road. Left on Route 86 to Wilmington. Right on Route 86 to Jay. Expect delays in the Village of Lake Placid, in Wilmington, and in Jay from 8 a.m. to 6 p.m. AUSABLE FORKS TO WILMINGTON North on Main Street at Stewart’s to stop sign. Left on Guideboard Road. Bear left at fork to Silver Lake Road. Left on Bonnieview Road to Wilmington. Expect delays at intersection in Wilmington. AUSABLE FORKS TO SARANAC LAKE/LAKE PLACID North on Main Street at Stewart’s to stop sign. Left on Guideboard Road. Bear left at fork to Silver Lake Road. Left on Union Falls Road to Route 3. Left on Route 3 to Saranac Lake. In Saranac Lake take Route 86 East to Lake Placid. AUSABLE FORKS TO KEENE Route 86 West, crossing Jersey Bridge to Sheldrake Road. Right on North Jay Road. (County Route 64). Left on Valley Road (County Route 58). Right on Trumbulls Corner Road. Left on Route 9N South to Keene. Expect delays in Ausable Forks and at Route 9N intersection. SARANAC LAKE TO I-87 SOUTHBOUND Route 3 West to Tupper Lake. Route 30 South to Long Lake. Route 28N to Newcomb. Route 2 East to Exit 29 on Route I-87 or Route 28N to Warrensburg. POINTS SOUTH ON ROUTE I-87 TO LAKE PLACID From Northbound Route I-87 take exit 29 to Route 2 West to Route 28N. Turn right on Route 28N to Newcomb. Route 28N to Long Lake. Right on Route 30 to Tupper Lake. Right on Route 3 East to Saranac Lake. Take exit 30 towards Keene. Follow route 9N to Rt 73. Expect delays at Keene. POINTS NORTH ON ROUTE I-87 TO LAKE PLACID From Southbound on Route I-87 take exit 31 to Route 9N North. Route 9N North to Elizabethtown. Route 9N North to Route 73. Right on Route 73 to Keene. Expect delays at the intersection in Keene. KEENE TO LAKE PLACID Route 73 Westbound lane open. Expect Delays at River Road/Ski Jumps intersection. Access Village of Lake Placid via Old Military Road. LAKE PLACID TO WILMINGTON/AUSABLE FORKS/I-87 NORTHBOUND From Saranac Avenue/Route 86, go left at Main Street at the High Peaks Resort to Mirror Lake Drive. Left on Northwood Road. Left on Cobble Hill Road. Left on Route 86 to Wilmington. Straight through intersection on Bonnieview Road (County Route 19). Right on Silver Lake Road and follow detour arrows to Ausable Forks. Expect delays in the Village of Lake Placid and in Wilmington from 8 a.m. to 6 p.m. ###

For immediate releaseContact: Carrie Gentile, communications coordinatorRegional Office of Sustainable TourismDirect: 518.621.3665 or 518.523.2445 ext. 123July 2019Lake Placid, N.Y. — The Regional Office of Sustainable Tourism (ROOST) announces the launch of the new LakePlacid.com, a revamped, mobile-friendly website designed to promote tourism to the region.The site features extensive, easy-to-navigate listings of local lodging and dining options, special event listings, entertainment options and an emphasis on outdoor activities for all seasons. The user-friendly search options make that content easily accessible. Catherine Ericson, the Regional Marketing Manager for Lake Placid, noted that the site’s features make navigation for tourists better than ever, including direct hotel bookings, videos, and prominent event listings. “The all-new search feature makes it very easy for travelers to find exactly what they are looking for, with the option to refine the search to find specific types of activities,” said Ericson.Designed with mobile use in mind, the new site’s layout works as dynamically on a device as it does on a full-size screen, providing users with easy access to the stories and activities they are most interested in, including social media and hotel bookings.Business listings now feature free photo listings, helping to continue to drive tourist interest in local hotels, restaurants, attractions, and shops. Local businesses interested in being featured on the site should contact ROOST. ###

Lake Placid, Adirondacks USA – Approximately 1,500 restaurant industry professionals are expected to attend the Renzi Food Show at the Conference Center at Lake Placid on Tuesday, April 30 from 9 a.m. to 4 p.m.The invitation-only annual event is generating overnight bookings at area hotels on Monday, April 29 and Tuesday, April 30. As in past years, it is expected that attendees will not only be participating in the food show, but will also be visiting local businesses during those two days. Many attendees are expected to arrive Monday evening and will be participating in the Renzi Dine Around Program, and therefore eating at local establishments. “With the conference center’s central location in the Lake Placid village, attendees can easily browse Main Street shops and experience the great restaurants. Hopefully it will expose new future leisure travelers to our spectacular destination,” said Sarah Wheeler, ROOST’s director of sales.The attendance at previous years' shows exceeded 1,000 people. ROOST is alerting local businesses to the potential extra foot traffic during the event.###

Date: April 9, 2019 FOR IMMEDIATE RELEASE Contacts: Carrie Gentile, Regional Office of Sustainable Tourism cgentile@roostadk.com Jon Lundin, Olympic Regional Development Authority jlundin@orda.org Legacy of the International Children’s Winter Games in Lake Placid continues Next program to air Saturday April 13 on NBC at 9 a.m. LAKE PLACID, N.Y. – Over three months have elapsed since Lake Placid hosted the International Children’s Winter Games (ICWG), yet the message created by the young participating athletes continues to resonate through syndicated television. Emmy Award-winning Teen Kids News (TKN) - a weekly 30-minute television program – will air the second segment from Lake Placid. It is hosted, once again, by 12-year-old Lincoln Norfolk and produced by John F. Morgan. Teen Kids News debuted in 2003 and focuses on the efforts and achievements of young people. The show airs on more than 200 television stations, including NBC 5 in Plattsburgh, N.Y. The April 13 nordic segment will highlight Nina Schamberger, an ICWG gold medalist from Frisco, Colorado. “This is just another extension of the success of the 2019 International Children's Winter Games,” said Lake Placid Mayor Craig Randall. “For us to be providing more distribution of an event that was staged 100 days ago is just perfect.” The first story aired by TKN in February captured the opening ceremony. A number of athletes welcomed viewers in their native language. During the January competitions, Norfolk anchored a nightly report, produced by Morgan, that aired on the event’s Facebook page. “Our goals were to find a medium that would create a legacy well beyond early January, find a youthful on-air presence to convey these great messages, and do it all with a small budget,” said Morgan. “We have achieved all three and maybe we’ve come across some concepts that can be applied to future events here.” Support for the 2019 International Children’s Winter Games is being provided by Empire State Development’s I LOVE NEW YORK program under the Market NY initiative.” In Northern New York, TKN airs every Saturday on WPTZ NBC 5 in Plattsburgh at 9 a.m.. ###

Temporary road closure information for the IRONMAN 70.3 Lake Placid on Sunday, September 9 Alternate Routes Included Lake Placid, NY – The 2nd IRONMAN 70.3 Lake Placid triathlon will take place from 6:30 a.m. to 5 p.m. Sunday, Sept 9. The triathlon route includes a 1.2-mile swim in Mirror Lake, a 56-mile bike ride through Lake Placid, Keene, Upper Jay, Jay, Black Brook, and Wilmington, and a 13.1 mile run in and around the Lake Placid village. Temporary road closures will begin at 5 a.m. The following are all estimated times based on New York State Police traffic control. Please use caution and expect delays. Road closures (Rt 86) Northbound in to Lake Placid from Wilmington beginning at 7 a.m. until 2:00 p.m. Rt 86 westbound from Jay to Wilmington will close from 7 a.m. – 1:30 p.m. Rt 9N will close Northbound from Keene to Jay at 6 a.m until 1:30 p.m. Haselton Road will close in both directions on between Bilhuber Rd and Silver Lake Rd 7:00 a.m. -1:00 p.m. Road closures (Rt 73) south/eastbound from Lake Placid to Keene beginning at 5 a.m. until noon. Alternate Routes LAKE PLACID TO JAY: From Saranac Avenue/Route 86, go left at Main Street at the High Peaks Resort to Mirror Lake Drive. Left on Northwood Road. Left on Cobble Hill Road. Left on Route 86 to Wilmington. Right on Route 86 to Jay. Expect delays in the Village of Lake Placid, in Wilmington, and in Jay from 8 a.m. to 6 p.m. AUSABLE FORKS TO WILMINGTON: North on Main Street at Stewart’s to stop sign. Left on Guideboard Road. Bear left at fork to Silver Lake Road. Left on Bonnieview Road to Wilmington. Expect delays at intersection in Wilmington. AUSABLE FORKS TO SARANAC LAKE/LAKE PLACID: North on Main Street at Stewart’s to stop sign. Left on Guideboard Road. Bear left at fork to Silver Lake Road. Left on Union Falls Road to Route 3. Left on Route 3 to Saranac Lake. In Saranac Lake take Route 86 East to Lake Placid. AUSABLE FORKS TO KEENE: Expect delays in Jay. SARANAC LAKE TO I-87 SOUTHBOUND: Route 3 West to Tupper Lake. Route 30 South to Long Lake. Route 28N to Newcomb. Route 2 East to Exit 29 on Route I-87 or Route 28N to Warrensburg. POINTS SOUTH ON ROUTE I-87 TO LAKE PLACID: From Northbound Route I-87 take exit 29 to Route 2 West to Route 28N. Turn right on Route 28N to Newcomb. Route 28N to Long Lake. Right on Route 30 to Tupper Lake. Right on Route 3 East to Saranac Lake. Take exit 30 towards Keene. Follow route 9N to Rt 73. Expect delays at Keene. POINTS NORTH ON ROUTE I-87 TO LAKE PLACID: From Southbound on Route I-87 take exit 31 to Route 9N North. Route 9N North to Elizabethtown. Route 9N North to Route 73. Right on Route 73 to Keene. Expect delays at the intersection in Keene. KEENE TO LAKE PLACID: Route 73 Westbound lane open. Expect Delays at River Road/Ski Jumps intersection. Access Village of Lake Placid via Old Military Road. LAKE PLACID TO WILMINGTON/AUSABLE FORKS/I-87 NORTHBOUND: From Saranac Avenue/Route 86, go left at Main Street at the High Peaks Resort to Mirror Lake Drive. Left on Northwood Road. Left on Cobble Hill Road. Left on Route 86 to Wilmington. Straight through intersection on Bonnieview Road (County Route 19). Right on Silver Lake Road and follow detour arrows to Ausable Forks. Expect delays in the Village of Lake Placid and in Wilmington from 8 a.m. to 6 p.m. ###

FOR IMMEDIATE RELEASE Carrie Gentile, communications coordinator Regional Office of Sustainable Tourism direct: 518.621.3665 or 518.523.2445 ext. 123 Governor Cuomo invests $13 million to bolster tourism in the North Country through new lodging Lake Placid, NY - New York Governor Andrew Cuomo is furthering his commitment to growing tourism in the North Country with the state’s investment of $13 million this year for the development of new lodging properties. The 2019 New York State Executive Budget, released this week, includes $13 million in capital funding through the Regional Economic Development Councils (REDC) and the Upstate Revitalization Initiative to spur development of lodging in the Adirondacks and the Thousand Islands regions. In addition, Empire State Development will commission a study to identify lodging development opportunities in those regions. The North Country Regional Economic Development Council (NCREDC) convened a lodging task force in 2017 to create a model for successful lodging development as a source of sustainable tourism, after identifying that there is a lack of full-service, modern lodging options that attracts today’s traveler. “We made a strong case for making some significant funding available for hotel development in the North Country and once again Governor Cuomo has responded positively," said Garry Douglas, president of the North Country Chamber of Commerce and co-chair of the NCREDC. "It's the latest example of his confidence in the strategies set by the REDC, and we are hopeful that this commitment will help to attract new, quality development proposals over the next couple of years so we can continue to build a quality future for our tourism economy.” “Through the NCREDC, we have been activating tourism as a driver to diversify our economy and create demand to accelerate private investment,” said Anthony G. Collins, president of Clarkson University and co-chair of the council. “The governor’s commitment to invest in new and improved lodging across the region will further elevate global recognition of the North Country as one of the special places on the planet to visit, live, work and study.” As reported in the annual State of the State earlier this month, thanks to Governor Cuomo’s investments in tourism, New York state has experienced unprecedented growth in visitation and tourism, resulting in an economic impact of almost $105 billion last year. For this growth to continue, the governor recognizes the need for full-service lodging. With the $13 million, grants will be made available to developers to incentivize building these types of properties. Members of the NCREDC lodging task force are encouraged by the news. “Encouraging investment in new and improved lodging has been consistently identified by stakeholders as a key to growing tourism jobs in the region,” said Gary DeYoung, director of the Thousand Islands International Tourism Council and co-chair of the NCREDC lodging task force. “The governor’s commitment to providing the tools needed to attract that investment will go a long way toward assuring tourism continues to be a growth industry in the Thousand Islands.” “Through the NCREDC’s efforts over the last seven years, tourism has been identified as number one growth industry in the North Country,” said James McKenna, president of the Regional Office of Sustainable Tourism (ROOST) and co-chair of the NCREDC lodging task force. “We have the natural environment and attractions, but are lacking modern hospitality infrastructure. The governor’s leadership in identifying tourism as the number one economic driver in our region is the incentive needed to transform the North Country’s economy.” "The Governor reaffirmed his commitment to the North Country, and the solutions he identified in yesterday's budget briefing is exciting,” said William G. Farber, Chairman of the Hamilton County Board of Supervisors and member of the NCREDC lodging task force. “One would think that after all we have accomplished together, this would become more anti-climactic, but success just never gets old. Lodging is a critical Adirondack/North Country need, so the Governor's partnership on this issue is great news.” ###

For Immediate Release ROOST TO HOST LAKE PLACID REGIONAL DESTINATION MARKETING REVIEW Lake Placid, N.Y. — The Regional Office of Sustainable Tourism (ROOST) invites all interested Lake Placid area municipal leaders, businesses, organizations, and individuals to attend a brief regional destination marketing review, followed by a reception, at the Conference Center at Lake Placid, 2608 Main Street, third floor, Lookout Gallery, on Thursday, November 30th from 5-6:30 p.m. The agenda will include a brief presentation by ROOST staff, time for Q&A, followed by a networking opportunity with light refreshments and a cash bar. “I encourage our marketing partners to attend this informative, casual gathering,” said Catherine Ericson, Lake Placid and Whiteface regional marketing manager for ROOST. “It will be a great networking opportunity, and a chance to continue our ongoing dialogue about ROOST’s destination marketing strategies on behalf of the this region. All those interested in attending the Lake Placid event are asked to RSVP to Catherine Ericson at catherine@roostadk.com. The regional destination marketing review is one in a series that ROOST will be hosting throughout the region this fall and winter, including upcoming events in Tupper Lake on Dec. 7, in Malone on Jan. 11, in the Whiteface Region on Jan. 25, and dates to be announced in Hamilton County and Schroon Lake Region. ROOST is the accredited destination marketing organization (DMO) responsible for promoting Essex, Hamilton and Franklin counties in the Adirondacks of New York. For more information about ROOST and its team, visit roostadk.com. ###

FOR IMMEDIATE RELEASE Nov. 15, 2017 WHO: Members of the ADKNC (Adirondack/North Country) Global Sports Committee and regional officials. WHAT: The public is welcome to attend a meeting and Q&A session regarding the possibility of bringing the World University Games to the Adirondacks in 2023. The committee will review the Games and the bidding process. WHERE: North Elba Room, first floor, Conference Center at Lake Placid, 2608 Main St. WHEN: Monday, Nov. 20, 4 p.m. - 5 p.m. WHY: The ADKNC Global Sports Committee, comprised of regional communities, elected officials, ORDA and ROOST, are putting together a bid dossier to host the 2023 World University Winter Games. The meeting will include an overview of the Games, and what hosting the event would mean for the communities in our region. The committee will also provide an update on the 2019 Winter International Children’s Games. The World University Games is an 11 day, worldwide competition of student-athletes. It stages events every two years, and they include summer and winter games. More than 170 national federations from five continents belong to the sports organization. The winter games include alpine skiing, biathlon, cross-country skiing, curling, figure skating, hockey, short track speed skating, and snowboarding. ###

Lake Placid, Adirondacks USA – Over a thousand New York State employees are expected to attend a conference at the Conference Center at Lake Placid starting this Sunday, October 22 - October 25. The event is generating overnight bookings in Lake Placid for Sunday, Monday and Tuesday. As in past years, it is expected that attendees will not only be participating in the conference, but will also be visiting local businesses during those two days. “With the conference center’s central location in the Lake Placid village, attendees can easily browse Main Street shops and experience the great restaurants. Hopefully it will expose new future leisure travelers to our spectacular destination,” said Maryjane Lawrence, ROOST’s director of sales. Below is a list of attendees' free time and meal information: NYS Public Employee Federation Sun., Oct. 22 - Wed., Oct. 25 1,000 attendees Sun., Oct. 22 Arrival - Evening Dinner on own. Mon., Oct. 23 7 a.m. - 9 a.m. 1 p.m. - 2:30 p.m. 5:30 p.m. - 7 p.m. Breakfast, Lunch, and Dinner on own. Tues., Oct. 24 7 a.m. - 9 a.m. 12:30 p.m. - 2:30 p.m. 5:30 p.m. - 7 p.m. Breakfast, Lunch, and Dinner on own. Wed., Oct. 25 Morning - Departure. Breakfast on own. ###

Lake Placid, adirondacks, usa — The Lake Placid Community Day Committee encourages interested community members to join their efforts, and invites all Lake Placid-area businesses and organizations to attend future organizational meetings to discuss ongoing plans. The Lake Placid Community Day will be held on May 20, 2018. It will be an annual celebration and promotion of the community and its rich legacy of volunteerism. In addition to the announcement of the volunteers of the year, the Community Day event is intended to promote the many volunteer opportunities available in the region to current and new residents. All those interested in attending these meetings should contact Bethany Valenze at bethany@lakeplacid.com. ###

September 2017 - ROOST has been busy hosting and working with travel writers this summer. As the stories are published, we are sharing them with you. Travel writer Allison Tibaldi wrote a piece about the Adirondack great camps and elegant lodges that appeared on CNN earlier this month. ROOST hosted Allison and provided information and photos for her story entitled Rough it like a Gilded Age millionaire in the Adirondacks. It features lodgings in our region including Great Camp Sagamore, The Point, Lake Placid Lodge, Elk Lake Lodge, White Pine Camp, and the Whiteface Lodge. We worked with writer Sarah Taddeo for her September 2 story in USA Today, New York Road Trips: Top 5 must-see small towns. Lake Placid made the list! To support the golf at par initiative in Franklin County, we hosted Scott McLeod of Flagstick Golf, an Ottawa-based magazine. The result of his visit to the Malone Golf club can be found here. We’ll be sure to share more articles as they are developed!

July 2017 Lake Placid tops the list of best small towns in upstate New York to visit. The popular travel, food, and entertainment website, thrillist.com, touts the village's hiking, beach, restaurants, and Olympic legacy. Read the article.

July 21, 2017 Temporary closure and spectator information for the IRONMAN Lake Placid triathlon on Sunday, July 23 Alternate Routes Included Lake Placid, NY - The 19th annual IRONMAN Lake Placid triathlon will take place from 6:30 a.m. to midnight this Sunday. The triathlon route includes a 2.4-mile swim in Mirror Lake, a 112-mile bike ride through Lake Placid, Keene, Upper Jay, Jay, Ausable Forks, and Wilmington, and a 26.2-mile run and around the Lake Placid village. Temporary road closures will begin at 5 a.m. The following are all estimated times based on New York State Police traffic control. Please use caution and expect delays. Road closures (Rt 86) Northbound in to Lake Placid from Wilmington beginning at 7 a.m. until 6:30 p.m. Rt 86 westbound from Jay to Wilmington will close from 7 a.m. - 6 p.m. Rt 9N will close Northbound from Keene to Jay at 6 a.m until 5 p.m. Rt 9N will close in both directions between Jay and Ausable from 6 a.m. - 5:30 p.m. Road closures (Rt 73) south/eastbound from Lake Placid to Keene beginning at 5 a.m. until 4 p.m. Alternate Routes LAKE PLACID TO JAY From Saranac Avenue/Route 86, go left at Main Street at the High Peaks Resort to Mirror Lake Drive. Left on Northwood Road. Left on Cobble Hill Road. Left on Route 86 to Wilmington. Right on Route 86 to Jay. Expect delays in the Village of Lake Placid, in Wilmington, and in Jay from 8 a.m. to 6 p.m. AUSABLE FORKS TO WILMINGTON North on Main Street at Stewart’s to stop sign. Left on Guideboard Road. Bear left at fork to Silver Lake Road. Left on Bonnieview Road to Wilmington. Expect delays at intersection in Wilmington. AUSABLE FORKS TO SARANAC LAKE/LAKE PLACID North on Main Street at Stewart’s to stop sign. Left on Guideboard Road. Bear left at fork to Silver Lake Road. Left on Union Falls Road to Route 3. Left on Route 3 to Saranac Lake. In Saranac Lake take Route 86 East to Lake Placid. AUSABLE FORKS TO KEENE Route 86 West, crossing Jersey Bridge to Sheldrake Road. Right on North Jay Road. (County Route 64). Left on Valley Road (County Route 58). Right on Trumbulls Corner Road. Left on Route 9N South to Keene. Expect delays in Ausable Forks and at Route 9N intersection. SARANAC LAKE TO I-87 SOUTHBOUND Route 3 West to Tupper Lake. Route 30 South to Long Lake. Route 28N to Newcomb. Route 2 East to Exit 29 on Route I-87 or Route 28N to Warrensburg. POINTS SOUTH ON ROUTE I-87 TO LAKE PLACID From Northbound Route I-87 take exit 29 to Route 2 West to Route 28N. Turn right on Route 28N to Newcomb. Route 28N to Long Lake. Right on Route 30 to Tupper Lake. Right on Route 3 East to Saranac Lake. Take exit 30 towards Keene. Follow route 9N to Rt 73. Expect delays at Keene. POINTS NORTH ON ROUTE I-87 TO LAKE PLACID From Southbound on Route I-87 take exit 31 to Route 9N North. Route 9N North to Elizabethtown. Route 9N North to Route 73. Right on Route 73 to Keene. Expect delays at the intersection in Keene. KEENE TO LAKE PLACID Route 73 Westbound lane open. Expect Delays at River Road/Ski Jumps intersection. Access Village of Lake Placid via Old Military Road. LAKE PLACID TO WILMINGTON/AUSABLE FORKS/I-87 NORTHBOUND From Saranac Avenue/Route 86, go left at Main Street at the High Peaks Resort to Mirror Lake Drive. Left on Northwood Road. Left on Cobble Hill Road. Left on Route 86 to Wilmington. Straight through intersection on Bonnieview Road (County Route 19). Right on Silver Lake Road and follow detour arrows to Ausable Forks. Expect delays in the Village of Lake Placid and in Wilmington from 8 a.m. to 6 p.m. ###

The following are the IRONMAN and IRONMAN 70.3 dates through 2021. IRONMAN 70.3 Lake Placid 2017 Sunday, September 10 2018 Sunday, September 9 2019 Sunday, September 8 2020 Sunday, September 13 2021 Sunday, September 12 IRONMAN Lake Placid 2017 Sunday, July 23 2018 Sunday, July 22 2019 Sunday, July 28 2020 Sunday, July 26 2021 Sunday, July 25

June 20, 2017 MEDIA ADVISORY WORLD UNIVERSITY GAMES STAFF TOURS THE REGION PRESS INVITED TO RECEPTION WITH INTERNATIONAL DELEGATION AND LOCAL SPORTS COMMITTEE WHO: FISU (International University Sport Federation) staff and members of the Lake Placid/Adirondack Global Sport Committee. FISU staff includes Milan Augustin, Paola Matringe, and Jiho Kim. WHAT: Members of the press are welcome to meet with the international delegation visiting Lake Placid, Wilmington, and Saranac Lake this week. They are touring the region as part of an ongoing conversation of possibly bringing the World University Games to the Adirondacks in 2023. WHERE: Heaven Hill Farm, 302 Bear Cub Lane, Lake Placid WHEN: Wednesday, June 21, 5:15 p.m. - 6:30 p.m. WHY: Area business leaders, regional communities, elected officials, ORDA and ROOST are exploring hosting the 2023 World University Games. In January, a Lake Placid/ Adirondack delegation went on a fact-finding trip about the World University Games in Almaty, Kazakhstan, to begin evaluating the feasibility of hosting the games in the future. They met with FISU officials and attended several meetings to discuss the idea. Since then, an Adirondack-based global sports committee formed. In May, Lake Placid Mayor Craig Randall sent a letter of interest, on behalf of the committee, to the United States International University Sports Federation, to be considered as a host candidate. The FISU contingent is visiting the region and will be here through Friday. They will be in meetings and touring sporting venues, lodging properties and other area facilities. This is an unofficial preliminary walk-through tour occurring ahead of an official World University Games site visit and candidature. FISU is responsible for worldwide competition of student-athletes in numerous sport competition programs. It stages events every two years, and they include summer and winter games. More than 170 national federations belong to the sports organization, from five continents. The winter games include alpine skiing, biathlon, cross-country skiing, curling, figure skating, hockey, short track speed skating, and snowboarding. ###