ROOST’s Work in Hamilton County
ROOST is the contracted Tourism Promotion Agency (TPA) for Hamilton County and uses Experience Our Adirondacks as the brand to position and market the county. This work highlights Hamilton County’s small towns, big outdoors, and distinctive Adirondack character while advancing local community priorities. Through targeted, data-driven marketing and storytelling, ROOST connects visitors with local businesses and authentic experiences, encourages responsible travel, and supports long-term economic vitality across the county’s communities.
Resources for Your Business
The Experience Our Adirondacks website is here to help promote your business and events to visitors and locals alike. Use the quick links below to add your listings and get started.
How does ROOST promote Hamilton County?
ROOST promotes Experience Our Adirondacks through a strategic, year-round approach guided by our Destination Marketing & Management Plan (DMMP). The DMMP is the best place to explore our target audiences, priority themes, and marketing strategies in detail
What is the Insider & how do I sign up?
The Hamilton County Insider is a twice-weekly email that highlights upcoming events, special business offers, and local notices for the next few weeks. The email also includes a downloadable PDF that businesses can print and share in hotel rooms, at check-in, or at bartender and hostess stations to help answer questions about what’s happening in the region. Sign up today, and if it isn’t for you, you can unsubscribe at any time.
How can I stay informed?
You can stay up to date by signing up for our email newsletters and following us on Facebook. These channels share upcoming business events, partner opportunities, project updates, and other regional news as it becomes available.
To stay on top of what is happening in your region, don't forget to also sign up for the Hamilton County Insider.
Can ROOST help me list my business with ILNY?
Yes. As the state-recognized Tourism Promotion Agent (TPA) for Hamilton County, ROOST has access to the I Love NY database and can help you add or update business listings and events on ILoveNY.com. To get started, contact your regional manager listed on this page.
Be a Hamilton County Insider
The Insider is our biweekly email newsletter, delivered to subscribers every Tuesday and Friday at 10 a.m., with upcoming events, important local notices, and other relevant local and regional information.
Hamilton County Media Library
The Brand
Hamilton County's brand, Experience Our Adirondacks, captures the area’s unique juxtaposition of small towns and the big outdoors. Businesses and organizations are encouraged to use ROOST's resources to amplify a shared, consistent message that strengthens the region’s collective voice and impact, while utilizing helpful tools to support your business.
Quick Links
Meet Your Regional Manager
Your Regional Manager is your main point of contact for ROOST. KC is available to answer questions about the region and ROOST’s work and, as needed, connect you with the appropriate team member.
From the Press Room
Explore the latest Hamilton County (Experience Our Adirondacks) news from our press room.