Essex County, New York
Supporting Essex County and its communities, from the shores of Lake Champlain to the heart of the High Peaks, all within the Adirondack Park.
ROOST’s Work in Essex County
As the county’s Destination Marketing and Management Organization, ROOST partners with local governments, businesses, and community organizations to promote Essex County and guide tourism in ways that strengthen the local economy and support residents’ quality of life. This work also supports destination management and development priorities through broader economic development efforts.
Key Programming
Learn more about the programs and initiatives ROOST leads in Essex County to support communities, strengthen local businesses, and ensure that tourism benefits residents while protecting the region’s natural and cultural resources.
Destination Marketing
Our destination marketing uses data-driven strategies to connect visitors with the communities and experiences that make Essex County unique, strengthening the local economy while supporting residents’ quality of life.
Destination Management
Our destination management work focuses on balancing visitor activity with community needs throughout Essex County, ensuring tourism supports residents’ quality of life while strengthening the local economy.
Essex County Economic Development
Learn how Essex County’s economic development initiatives foster business growth, attract new investment, and create sustainable opportunities for residents across the region.
Regional Housing
Discover programs addressing housing needs in the Adirondacks, from supporting affordable housing projects to ensuring residents have access to safe, stable, and vibrant communities.
Explore Essex County
To ensure Essex County is easy for travelers to navigate and that each community’s unique assets receive focused attention, the county is organized into five distinct regions.
Adirondack Hub
The Adirondack Hub is a natural launch point for exploration, connecting lakes, mountains, and historic small towns. With easy access to outdoor recreation and classic Main Streets, it blends nostalgic charm with year-round adventure.
Lake Champlain Region
Where the Adirondack Mountains meet Lake Champlain, this region offers open spaces, legendary landscapes, and a relaxed pace. Outdoor recreation, agritourism, and deep historical roots come together in welcoming lakeside communities.
Lake Placid/High Peaks Region
Set among New York’s highest mountains, this region pairs world-class outdoor recreation with a vibrant Olympic legacy and walkable village life. It’s a place to invent your own perfect day, blending adventure, culture, and iconic Adirondack scenery.
Saranac Lake Region
Decidedly different and creatively driven, Saranac Lake combines authentic Adirondack character with a lively arts and culture scene. Waterways, trails, and a vibrant downtown make it a hub for connection, creativity, and exploration.
Whiteface Region
Centered around Whiteface Mountain and the Ausable River Valley, the Whiteface Region offers close-to-nature adventure in every season. From alpine sports to biking, fishing, and family-friendly attractions, everything here feels just a step away.
