Winter Toolkit
Everything you need to promote winter in the region lives here.
Winter promotional tools
The Adirondacks have a proud winter legacy, from hosting two Winter Olympics and world-class championships to one of the nation’s oldest winter carnivals. Ice fishing derbies, full moon ski parties, snowy festivals, and quiet forest trails make winter here unforgettable.
We invite you, our tourism partners, to help share this story. Whether you offer outdoor adventures, cozy lodging, local flavors, or small-town charm, your role is vital. Together, we can make this season one to remember for our guests and the communities we call home.
Your Winter-Ready Business Checklist
Review and update your listings:
We have a lot of great summer photos on file, but beautiful winter shots will truly help your business stand out, especially for lodging properties. Please review your listings on our destination websites and send us your best winter photography and any other updated information. Contact Crystal Lyons at crystal@roostadk.com to have her help you review and update your business listings with new photos and information.
Review and update your Google hours:
Make sure your hours are up-to-date for the upcoming season. This is especially important for businesses with seasonal hours or holiday closures. Follow these official instructions from Google to review and update your hours.
Take it to the next level:
Get more exposure by making sure your events, packages, and offers are included in our promotional efforts. Add your events, and submit your packages and promotions for FREE to get them included in our winter marketing.
Map out your winter social media:
Leverage social media posts to tell a story about the winter experience at your business, and how it is part of the ultimate Adirondack getaway. To get started, use the photos and resources provided in this Winter Toolkit. Link to your region’s destination pages to share more travel inspiration and help visitors see your business as more than just a place to stay—it’s part of an unforgettable Adirondack trip. For additional opportunities to amplify your reach, be sure to use your region’s social media channels.
Winter Resources Across All Regions
ROOST’s broader winter marketing efforts include coordinated email outreach, paid media, social content, and fresh editorial storytelling that showcases signature summer experiences across the Adirondacks. To support this work, we have created dedicated summer landing pages for each destination, filled with trip ideas, itineraries, and inspiration, as well as additional resources including the seasonal image library and forms to submit events and promotional packages.
Lake Placid
Set among New York’s highest mountains, this region pairs world-class outdoor recreation with a vibrant Olympic legacy and walkable village life. It’s a place to invent your own perfect day, blending adventure, culture, and iconic Adirondack scenery.
Saranac Lake
Decidedly different and creatively driven, Saranac Lake combines authentic Adirondack character with a lively arts and culture scene. Waterways, trails, and a vibrant downtown make it a hub for connection, creativity, and exploration.
Tupper Lake
Tupper Lake is a place to connect with people, nature, and discovery. Known for dark skies, family-friendly adventures, and hands-on learning, it invites visitors to explore at their own pace and stay a little longer.
Experience Our Adirondacks
Hamilton County offers a timeless Adirondack experience defined by vast wilderness, pristine waterways, and authentic small towns. It’s a place for big outdoor adventures, rich history, and meaningful connections to nature and community.
Adirondack Hub
The Adirondack Hub is a natural launch point for exploration, connecting lakes, mountains, and historic small towns. With easy access to outdoor recreation and classic Main Streets, it blends nostalgic charm with year-round adventure.
Lake Champlain Region
Where the Adirondack Mountains meet Lake Champlain, this region offers open spaces, legendary landscapes, and a relaxed pace. Outdoor recreation, agritourism, and deep historical roots come together in welcoming lakeside communities.
Whiteface Region
Centered around Whiteface Mountain and the Ausable River Valley, the Whiteface Region offers close-to-nature adventure in every season. From alpine sports to biking, fishing, and family-friendly attractions, everything here feels just a step away.