Canadian Toolkit

Small efforts can make a big difference. Here are a few easy ways to get started:

• Make it clear that Canadian visitors are welcome at your business. Simple touches, like displaying a Canadian flag, go a long way. Our team can provide a tabletop flag if needed. Reach out to your regional representative or email info@roostadk.com.
• Learn a few simple French phrases. Even a friendly “Bonjour” can make a strong first impression.
• Be mindful of differences in holidays, currency/exchange rate, and peak Canadian travel times.
• Keep your hours, pricing, and key information easy to find and understand, both in-person and online.
• Consider offering special packages, promotions, or experiences tailored to Canadian visitors, especially for holiday weekends and longer stays. With exchange rates in mind, visitors want to feel their experience is worth the cost. Highlight the value of what’s included with the offer, not simply the price. 

Download Print-Friendly Version

If your business would like a professionally printed version of the bilingual welcome sign, contact your ROOST representative or email info@roostadk.com.

Good Friday & Easter Monday: Apr 3 & Apr 6 – Many Canadians enjoy a 4-day stretch; promote long-weekend escapes, family brunches, and “arrive Thursday” perks.

Victoria Day (Canada) / National Patriots’ Day (QC): May 18 – Canada’s early-summer long weekend; push fishing openers, early paddling, and 3-night cottage stays; add border-crossing tips and Leave No Trace reminders.

St-Jean-Baptiste Day (QC): June 24 - A major cultural holiday in Québec that often extends into a long-weekend getaway. Target drive-market visitors, including repeat guests, mountain lovers, and outdoor-focused travelers, by emphasizing proximity, ease of access, and beat-the-crowds messaging. Promote midweek escapes, nature-based itineraries.

Sentiment Updates

While we saw an increase in Canadian travel interest on our website toward the end of 2025, recent research from Longwoods International (February 2026) shows that overall sentiment remains mixed. Currently, 59% of Canadian travelers say U.S. political and trade policies make them less likely to visit in the next 12 months. This is up slightly from 53% in October, but still lower than the peak of 63% in July 2025, suggesting some improvement since last summer.

View the full February 2026 Longwoods International Study.

Canadian Travelers Most Likely to Visit the U.S.

Despite shifting sentiment, some audiences remain more likely to travel. Those most likely to visit at this time are:

• Repeat visitors
  • Retargeting is key. Canadians with prior cross-border experience are significantly more comfortable traveling again, while non-travelers report the highest levels of concern (source).
• Families / higher-income households
  • Focus on family-friendly experiences like easy hikes, lakes, attractions, and local events
  • Highlight “soft adventure” opportunities rather than rugged or extreme activities
• Ages 25 to 44 
  • Younger Canadians are more influenced by cost and flexibility, while older segments (especially 55+) show higher levels of reluctance and cancellation (source).

Updated: March 2026

You may have seen opposition to visiting reflected in social media comments or email responses. How we respond matters. We want our Canadian audience to know we will be here whenever the time feels right for them. To support consistent and thoughtful communication, we have developed sample messaging in both English and French for shared use.

• View PDF "A Letter to Canada" in English
• View PDF "A Letter to Canada" in French

Sample copy for social media & email:

Thank you for reaching out and sharing your thoughts and concerns. We understand your decision regarding travel to the U.S. at this time and want you to know that we hear you and value our connection with our Canadian neighbours.

The bond between Canada and the Adirondacks runs deep. We are friends and neighbours who have shared generations of traditions and experiences.

Please remember there is no expiration date on an Adirondack welcome. Whenever the time feels right, we will be here. Until then, please know you will be missed.