Summer Toolkit
Everything you need to promote summer in the region lives here.
Summer Promotional Tools
The Adirondacks have long been a summer escape and are proudly known as the birthplace of the American vacation. Today, that legacy continues through storytelling and promotional tools that highlight everything people love about summer in the region, from time on the water and outdoor adventure to small-town charm and space to relax and reconnect.
This summer, ROOST is providing a suite of adaptable promotional resources designed to help businesses and organizations position the Adirondacks as a timeless, welcoming summer destination. These tools are intentionally flexible, allowing you to tailor messaging to your audience while reinforcing a shared regional narrative.
Summer Resources Across All Regions
ROOST’s broader summer marketing efforts include coordinated email outreach, paid media, social content, and fresh editorial storytelling that showcases signature summer experiences across the Adirondacks. To support this work, we have created dedicated summer landing pages for each destination, filled with trip ideas, itineraries, and inspiration, as well as additional resources including the seasonal image library and forms to submit events and promotional packages.
Lake Placid
Set among New York’s highest mountains, this region pairs world-class outdoor recreation with a vibrant Olympic legacy and walkable village life. It’s a place to invent your own perfect day, blending adventure, culture, and iconic Adirondack scenery.
Saranac Lake
Decidedly different and creatively driven, Saranac Lake combines authentic Adirondack character with a lively arts and culture scene. Waterways, trails, and a vibrant downtown make it a hub for connection, creativity, and exploration.
Tupper Lake
Tupper Lake is a place to connect with people, nature, and discovery. Known for dark skies, family-friendly adventures, and hands-on learning, it invites visitors to explore at their own pace and stay a little longer.
Experience Our Adirondacks
Hamilton County offers a timeless Adirondack experience defined by vast wilderness, pristine waterways, and authentic small towns. It’s a place for big outdoor adventures, rich history, and meaningful connections to nature and community.
Adirondack Hub
The Adirondack Hub is a natural launch point for exploration, connecting lakes, mountains, and historic small towns. With easy access to outdoor recreation and classic Main Streets, it blends nostalgic charm with year-round adventure.
Lake Champlain Region
Where the Adirondack Mountains meet Lake Champlain, this region offers open spaces, legendary landscapes, and a relaxed pace. Outdoor recreation, agritourism, and deep historical roots come together in welcoming lakeside communities.
Whiteface Region
Centered around Whiteface Mountain and the Ausable River Valley, the Whiteface Region offers close-to-nature adventure in every season. From alpine sports to biking, fishing, and family-friendly attractions, everything here feels just a step away.