Lake Placid & The High Peaks

The Lake Placid and I Love NY Horse Shows are returning to the North Elba Show Grounds for the 57th time this summer, bringing nearly 1,000 horses and their riders to the Adirondacks. The equestrian competitions will take place over two weeks, between June 23 and July 5, with more than $700,000 in prize money awarded.The Lake Placid Horse Show (LPHS) takes place from June 23 - 28, beginning at 8:00 a.m. each day. The event will feature two weeks of Olympic-level equestrian competition. The I Love NY Horse Show is scheduled to take place from June 30 - July 5, also beginning at 8:00 a.m.; ending at approximately 5:00 p.m. each day. There will be no competition on June 29.Tickets to the events may be purchased at the gate. Admission is as follows: free admission on Tuesdays; Wednesday - Friday $8, Saturday - Sunday $12. Veterans receive a 50% discount. Children 12 and under receive free admission when accompanied by a paying adult. Organizers are hosting “Community Appreciation Day sponsored by Uihlein Foundation” on Saturday, June 27 with free admission for local residents, a dog costume contest, and other family activities.Bleacher seating is available around four separate show rings. Guests are also welcome to bring lawn chairs or picnic blankets for a relaxed viewing experience. Well-behaved and leashed dogs are also welcome.Competitors, their families, vendors, and spectators will enjoy recent upgrades to the horse show grounds, designed to accommodate world-class performances in any weather condition. The facility has undergone a significant renovation project over the past two years which includes a complete redesign of the grounds, an all-weather grand prix ring, new hunter rings, and expanded warm-up arenas. Renovations also include enhancements to the stabling area and vendor area set to debut this summer. The newly designed and constructed clubhouse and VIP pavilion will welcome this year’s competitors and spectators. The enclosed, modern facility has been designed to elevate the exhibitor and spectator experience, along with space for spectator services, catering and event administration and operations. Guests can look forward to a new space, expanded dining options, upgraded VIP experiences, additional Wi-Fi access points, and the opportunity to reserve tables for each barn. This new clubhouse replaces the original structure built in the early 1980s. “Community Appreciation Day is a way to help celebrate all the improvements made to the horse shows over the past two years,” said Philip Richter, chairman of LPHS, Inc. “We want to show our appreciation to the local community for their ongoing support. From competition ring and stabling area upgrades which the horse show undertook, to the new clubhouse which the Town of North Elba provided with financial support from the state, we now have a whole new show grounds. This has led to increased popularity of the horse show and that is translating to more riders, more horses, more sponsors, and more visitors to Lake Placid and the surrounding areas. In recognition of this successful community partnership, we invite everyone in the community to come to the horse show and enjoy all we have to offer, especially on Community Appreciation Day which will have free admission and lots of family fun attractions!”LPHSA, Inc. is a 501(c)(3) not-for-profit charitable organization. Further information is available by calling the Lake Placid Horse Shows at 518-523-9625 or online at www.lakeplacidhorseshows.org.

The fifth annual Tri-Lakes Pride event will take place on Sunday, June 28 from 12 - 4 p.m. in Saranac Lake. The event features a celebration through downtown, ending at Riverside Park where speakers, exhibitors and entertainment will celebrate the region’s diversity. The event concludes with a dance party in the park from 3 - 4 p.m.The free event welcomes members of the LGBTQI+ community from across the Adirondacks, along with their families, friends, local elected officials, supportive organizations, businesses, and other allies.According to Event Coordinator Jordanna Mallach, proceeds from the event will benefit three local organizations focused on food insecurity in the region: Saranac Lake Interfaith Food Pantry, Tupper Lake Community Food Pantry, and Lake Placid Thrive and Thrift. “We know so many people across our community are struggling. We’ve decided that revenue from exhibit space will be divided among these organizations,” she said. Organizers will also be accepting donations of non-perishable food items and hygiene products along with monetary donations, with checks made directly payable to any or all of the specific organizations supported.One of the most popular elements of the celebration is the parade, leading attendees through downtown Saranac Lake to Riverside Park. The parade begins at 12 p.m. near the Saranac Lake Post Office, traveling along Broadway and Main Street toward the park. Businesses, organizations or individuals interested in taking part in the parade should contact Johnna Macdougall at macdougalljohnna@gmail.com.According to Mallach, the event has historically attracted a number of businesses and a diverse slate of organizations that provide various resources, information, and support for local community members. Exhibit space is still available. Participants can obtain a 10-foot x 10-foot space for $25 and must provide their own tent, chairs, and tables. “We are always hoping to add more business participants,” commented Mallach. According to Mallach the event is open to everyone. “The LGBTQI+ community is so inclusive; we genuinely hope that people from all walks of life come out to celebrate,” commented Mallach. “The event is designed to celebrate diversity and, by definition, that means that we celebrate absolutely everyone. The more, the merrier.”Mallach explained that organizers are looking for people willing to volunteer their time on the day of the pride event. “We are so grateful for all of the support to date - so many have offered their time and expertise,” she said. “We’d certainly love to hear from people who may be interested in volunteering during the event itself, as it’s an incredibly busy day.” Businesses or organizations that would like more information about exhibit space, or who are willing to volunteer during the event are encouraged to reach out to Jordanna Mallach at trilakespride@gmail.com.

Lake Placid is set to host its annual Fourth of July celebration on Saturday, July 4, featuring live music, family-friendly activities, a parade on Main Street, and a spectacular fireworks display. This year’s theme is "Rings of Independence: Celebrating 250 Years and Lake Placid's Legacy." 4th of July Lake Placid Event Details: Anticipated 11:12 a.m. | Vermont National Guard Flyover - four F-35s soar over Lake Placid1:00 p.m. – 4:00 p.m. | Live music in Mid's Park with the All Night Boogie Band5:00 p.m. | 4th of July Parade. Starts on Parkside Drive and runs to Saranac Avenue.6:00 p.m. – 9:00 p.m. | Patriotic Inline Skating on the Olympic Oval9:30 p.m. | Set the Night to Music Fireworks Spectacular over Mirror Lake. This is in its 3rd decade! Adding to the day’s festivities is the I Love New York Horse Show at the North Elba Show Grounds, running June 30 – July 5. On July 4, spectators can enjoy world-class competitions beginning at 8:00 a.m. Supporting the Independence Day celebration, the Olympic Center will be illuminated throughout the weekend.According to Catherine Ericson, ROOST community liaison and member of the organizing committee, it’s important that the event feels like a true hometown celebration, while also acknowledging the nation’s 250th birthday. “This day celebrates a significant milestone in our nation’s history,” she said. “The event is also about bringing people together to celebrate our town’s local history and legacy in a fun and visible way throughout the community. The parade itself is always an exciting part of the celebration. We welcome everyone from local businesses and scout troops to workplace teams and groups of friends to join in. It’s an opportunity to showcase the creativity, pride, and energy that define this community.”The holiday wouldn’t be complete without the ever-popular Fourth of July parade at 5:00 p.m. along Main Street. The parade route begins on Parkside Drive near the Olympic Center and ends at the intersection of Main Street and Saranac Avenue. Past and present Olympians will take part in the parade. Immediately following the parade, there will be a meet and greet with athletes at the Olympic Oval. Posters will be available for autographs! Capping off the evening, Lake Placid’s Set the Night to Music Fireworks Spectacular will illuminate the skies over Mirror Lake at 9:30 p.m. The music will be simulcast on LAKE FM; listeners can tune in on their portable radio or on speakers throughout the village. According to ROOST Communications Manager Jane Hooper, small towns and villages offer the quintessential American experience. “Spending July 4 in Lake Placid, arguably one of our nation’s best ‘small-town USA’ villages, allows community members and visitors the shared experience of taking part in a fun celebratory event. Locals, visitors, friends, neighbors, parents, grandparents, kids and even the family dog all come together to celebrate. Visitors to the region become our friends and neighbors when we all celebrate together,” she said. A full schedule of events can be found by visiting: lakeplacid.com/events/4th-of-july-in-lake-placidContact Catherine Ericson at the Regional Office of Sustainable Tourism (ROOST) via email catherine@roostadk.com to register for the parade. Please include your name, group name, contact info, and note whether you will be entering a float or walking/biking.

70th Annual Porsche Parade visits Lake Placid and the surrounding areaArea residents should anticipate increased traffic throughout the region WHO: Porsche Club of America (PCA)WHAT: The 70th Annual Porsche Parade will bring more than 1,340 cars and 2,600 attendees to the area. The week-long gathering is the largest in PCA history, featuring competitive events, rallies, local tours, membership meetings, member outings, seminars, kids’ activities, and banquets.WHEN: June 12 - 20, 2026WHERE: Village of Lake Placid, the Conference Center at Lake Placid, ORDA venues, and the surrounding area.WHY: Traffic impacts should be anticipated - vehicles will be traveling throughout the Adirondacks. People are also encouraged to attend the public events, such as the parade on Saturday with more than 250 cars currently registered to take part.NOTE: The event aligns with the Lake Placid Marathon on Sunday, June 14. Lake Placid Marathon impact:LP Marathon Team is sharing information with athletes about the Porsche Parade.Some Porsche event arrivals will take place on June 13Suggestion for race packet pickup on Saturday June 13 (12 - 6 p.m.): Athletes are encouraged to use Wesvalley parking lot; walk to Olympic oval.The majority of vehicles will arrive on Sunday, June 14 - Lake Placid Marathon day. TIMELINE / ADDITIONAL INFORMATION:Friday, June 12 - Saturday, June 13: Early arrival begins; anticipate 500 vehicles / 1,000 people Sunday, June 14: Majority of arrivals; expect 800 vehicles / 1,600 people This is Lake Placid Marathon dayPorsche Parade registration and initial meetings are relocating to Saranac Lake High School for the day to accommodate marathon logistics.Monday, June 15: Concours d’Elegance at the Olympic Oval from 8:30 a.m. - 3:00 p.m. This free event marks the only time that the public has access to the vendor village. The public is encouraged to view the automobiles and speak with Porsche owners vying for awards.Friday, June 19: Cars & Community event in Saranac Lake 5 - 9 p.m. The public event features unique cars from across the region - many Porsche owners will be displaying their vehicles. Saturday, June 20 10:00 a.m.: Parade of Porsches. Spectators are encouraged to watch the Porsche Parade. Participants will depart from the Lake Placid Olympic Jumping Complex, turning left onto Route 73. They will turn right on Route 86 toward Wilmington, then right onto River Road, returning to the ski jumps. Roads will remain open. The parade will have a police escort. Traffic may be asked to wait at intersections to allow the procession to pass. Traffic impact:There are a number of tours and destination drives planned throughout the area, including visits to Ticonderoga, Tupper Lake, North Creek, Ausable Chasm, Blue Mountain Lake, North Hudson, Lake George, Plattsburgh, and more.Drivers and homeowners may notice an increase in Porsche traffic.

Communities across the Adirondacks are inviting residents and visitors to take in the sounds of summer at a wide array of free outdoor concerts, beginning in June and continuing throughout the summer. Held at scenic venues throughout the region, these events showcase a rich mix of musical talent and create memorable moments in the heart of the Adirondacks. Many of the venues are set alongside the region’s lakes and rivers, making them easily accessible to boaters, adding a splash of adventure to the experience.Scheduled in the late afternoon or early evening, the concerts also offer prime views of Adirondack sunsets—a perfect backdrop for a picnic and some live music. Guests are encouraged to bring lawn chairs, blankets, and snacks to settle in and soak up the scene. With genres ranging from folk to jazz and everything in between, summer concerts offer something for every musical taste. Sydney Aveson, communications strategist for the Regional Office of Sustainable Tourism, says, “Outdoor concerts are one of the best parts of summer in the Adirondacks. They bring people together in beautiful settings and showcase the energy of our communities. Whether you’re a local or just passing through, there’s nothing quite like hearing live music as the sun sets over the water.”The region offers other opportunities to enjoy live music outdoors in addition to the scheduled concert series. Third Thursday Art Walks in Saranac Lake, held monthly from June through September, fill the village streets with music from 5–7:30 p.m.Ausable Forks: The Town of Black Brook will host Music at the River Park at Riverside Park in Ausable Forks, a weekly outdoor concert series held on Wednesdays, including one Saturday, from 6–8 p.m. from July 8 through August 26.Crown Point: Crown Point Market and Music takes place on Thursdays from July 16 through August 20 at Veterans Memorial Park. Local vendors will offer fresh produce, crafts, and other products from 5–6 p.m., followed by live music from 6–8 p.m. featuring a rotating lineup of performers.Indian Lake: Music in the Park concert series takes place on select Saturdays from July 18 through September 24 at the Town of Indian Lake Concert Stage (intersection of Routes 28 & 30). Most concerts begin at 7 p.m., with the final concert on September 24 beginning at 4 p.m. A special Independence Day performance takes place July 4 at Byron Park at 6 p.m.Inlet: Sunsets by the Lake Summer Concert Series takes place on Saturday evenings from July 4 through September 5 at Arrowhead Park, with a rain location at Fern Park Pavilion. Start times vary seasonally, generally 7–9 p.m. in July and 6–8 p.m. in August.Jay: JEMS (Jay Entertainment & Music Society) Summer Concert Series / Music on the Green takes place on Saturdays from July 4 through September 5 at the Jay Village Green from 6–8 p.m.Keeseville: Keeseville Summer Music Festival takes place every Friday in July and August from 6–8 p.m. at Riverside Park.Lake Placid: The Lake Placid–North Elba Historical Society/Museum will host Monday Music at the Museum on June 22, July 13, July 27, and August 10 from 6–8 p.m. on the museum grounds. Songs at Mirror Lake runs Tuesdays from June 30 through August 4 from 7–9 p.m. at Mid’s Park Bandshell, with a 20th anniversary celebration on August 15 (2–9 p.m.) at the Lake Placid Lacrosse Fields and Horse Show Grounds. The Lake Placid Sinfonietta Park Series takes place Wednesdays from July 8 through August 12 at 7 p.m. at Mid’s Park.Long Lake: Music by the Lake takes place Fridays from July 4 through August 21 at Long Lake Town Beach from 6–8 p.m.Minerva: Live Music at Courtney Park takes place the second Wednesday of the month from June–August at 6:30 p.m., rain location is at Pavilion #3 on Beach Rd with other live music happening throughout the summer.Moriah: The M3 MusicFest is happening September 5 at the Port Henry Beach, with multiple different live musical performances throughout the day. Newcomb: Bands on the Beach takes place Wednesdays from August 5 through August 26 at Newcomb Town Beach from 5–7 p.m.Saranac Lake: Music on the Green takes place Wednesdays from July 1 through August 19 at Riverside Park Bandshell from 7–9 p.m. Saranac Lake PorchFest returns August 1 with performances taking place throughout the village from 11 a.m. to 5 p.m. PorchFest is a rain-or-shine event. Also taking place that evening, Dewey Dubs is an outdoor electronic music event at Dewey Mountain Recreation Center on Saturday, August 1, 2026, from 7 p.m. to midnight, featuring free DJ sets and an evening of music. The Northern Current Community Music Festival takes place September 6 at Riverside Park from noon to 10 p.m. Schroon Lake: Live music takes place multiple nights each week throughout summer from July through August at the 1936 bandstand overlooking the lake from 7–9 p.m., with a rain location at the Boathouse Theater. Schroon Lake PorchFest returns August 29 from 1–5 p.m., with performances at various locations throughout the village. Ticonderoga: The Ticonderoga Festival Guild summer concert series runs Tuesdays from July 7 through August 18 at the Knights of Columbus Pavilion at 7 p.m.Tupper Lake: The Summer Sunset Series at Flanders Park runs Mondays and Wednesdays from July 6 through August from 7–9 p.m. along Raquette Pond. The series launches July 4 as part of the Independence Day Celebration, with live music beginning at 1 p.m. and continuing through the evening.Westport: The Ballard Park Summer Concert Series runs on Thursdays from July 9 through August 20 at 7 p.m. overlooking Lake Champlain.Wilmington: The Wilmington Summer Concert Series will take place on Thursdays at Wilmington Town Beach from 6–9 p.m. The schedule has been announced for now through June 25, with additional concerts planned for July and August. The Wilmington Mountain Music Fest will take place July 25 at Wilmington Ball Park.To learn more about each event, visit adirondacksusa.com/events. In addition to these community concerts, many of the region’s farmers markets also feature live performances, adding extra fun to weekly outings and shopping trips. Visit AdirondackHarvest.com for a full list of farmers markets in the Adirondacks.The Regional Office of Sustainable Tourism is a destination marketing and management organization that leads tourism initiatives in Essex and Hamilton counties, along with the Adirondack communities of Lake Placid, Saranac Lake, and Tupper Lake. ROOST’s mission is to enhance the quality of life for residents by managing and diversifying the region’s tourism economy while promoting sustainable visitation.

The Village of Saranac Lake is hosting its second annual car show, Cruisin’ 2026, scheduled to take place on June 19-20 in downtown Saranac Lake.Organizers are encouraging owners of vintage and otherwise unique automobiles to take part in the event. “We’re inviting car owners to register and be part of the fun,” said Community Development Assistant, Bayle Reichert. Owners of vintage and unique vehicles who are interested in participating should visit SaranacLakeNY.gov/Cruisin-Car-Show or call the Village of Saranac Lake at 518-891-4150 ext. 234 to register. Event sponsorships are also available for local and regional businesses.Cruisin’ 2026 Car Show begins on Friday evening with a welcome party at Hotel Saranac at 4:00 p.m., featuring music by Joe Waters from 4:00 - 7:00 p.m. and Tim Nekritz from 7:00 - 10:00 p.m in the Great Hall Bar. The evening will also include a Porsche Car Show by the Porsche Club of America, on Main Street in downtown Saranac Lake from 5:00 - 9:00 p.m. Entertainment by local DJ Brian Donovan will be on-hand, along with Cousins Maine Lobster food truck.On Saturday, June 20 the main event gets underway with registration beginning at 8:30 a.m., entering at the St. Bernard Street entrance of the Main Street parking lot. Public viewing, along with judging, begins at 10:00 a.m., with prizes awarded at 2:00 p.m. Attendees will be able to explore offerings from downtown businesses and restaurants, listen to the live DJ in front of the town hall, enjoy event-themed drinks from ADK Mobile Bar, and lobster dishes from Cousins Maine Lobster. Cruisin’ 2026 Car Show will also provide a nod to the rich history of automotive culture in Saranac Lake, presented by Historic Saranac Lake. “We are really excited that Cruisin’ 2026 coincides with the Porsche Club of America’s Porsche Parade, taking place throughout the region that same week,” commented Reichert. “Whether you’re showing a vehicle or just coming to check out the cars, it’s going to be a great Friday evening and Saturday afternoon in downtown Saranac Lake.”Car owners who are not able to register in advance will be able to do so based on availability, on the Saturday morning of the event. Vehicle registration will take place from 8:30 a.m. to 10:00 a.m. at the Main Street parking lot, entering at the St. Bernard’s Street entrance. Visit the Village of Saranac Lake website for additional information about the event, including details on car registration, hotel discounts, and sponsorship opportunities.

The Regional Office of Sustainable Tourism (ROOST) has developed a free mobile app to help users navigate the Adirondack Rail Trail and connect with communities, businesses, services, events, and attractions along the route. The app is available through the App Store and Google Play. Users can access RailTrail.APP, a direct link that will automatically redirect to the appropriate App Store based on the user's device.ROOST envisioned and designed the app with two primary goals in mind: to provide practical navigation support for rail trail users, and to encourage economic activity in nearby communities. By helping users identify nearby towns, villages, restaurants, shops, attractions, and services, the app makes it easier for people to extend their rail trail outing into the surrounding communities.Users will be able to view their real-time position on the Adirondack Rail Trail, access trail information, and identify nearby communities and points of interest. The Adirondack Rail Trail is a 34-mile route through some of the most beautiful and remote areas between Lake Placid, Saranac Lake, and Tupper Lake, NY. While the trail’s remote setting is central to the experience, having access to information, navigation, and nearby services helps users more fully enjoy the trail and connect with the communities along the route.According to Adam DeSantis, director of economic development at ROOST, one of the app’s most important features is its offline capability. “Users can access key trail information and navigation tools even when they are outside of cellular or Wi-Fi service,” he said. “They can also search for nearby businesses and services and use the app to help navigate to those locations.”ROOST partnered with UpNCoding to build the app. UpNCoding is a local software engineering bootcamp that trains the next generation of software developers while partnering with local businesses to give students practical, project-based experience guided by seasoned instructors. The partnership allowed ROOST to help provide valuable career training while creating a new tool for Adirondack Rail Trail users.According to DeSantis, the project was funded through an Economic Development Administration grant designed to support local economies and strengthen tourism-related initiatives. “The grant aligned well with the opportunity to develop this app,” he said. “The app is designed to help people navigate this amazing outdoor resource, discover what is nearby, direct them to local businesses and services, and encourage more visitor activity in the communities along the rail trail.”Information about the Adirondack Rail Trail can be found at: AdirondacksUSA.com/adirondack-rail-trail.The Regional Office of Sustainable Tourism is a destination marketing and management organization that leads tourism initiatives in Essex and Hamilton counties, along with the Adirondack communities of Lake Placid, Saranac Lake, and Tupper Lake. ROOST’s mission is to enhance the quality of life for residents by managing and diversifying the region’s tourism economy while promoting sustainable visitation.

The 2026 Great Adirondack Garage Sale is scheduled for Memorial Day weekend, May 22-24, within the Adirondack region of upstate New York. The event takes place throughout communities along a 200-mile trail, on NYS routes 28, 30, and 3.The region-wide garage sale is a popular kick-off to the summer season, with residents and visitors embracing the opportunity to buy and sell unique household items, gently used furnishings, home accessories, and quirky treasures. According to Regional Office of Sustainable Tourism Regional Manager KC Morrison, the sale offers an opportunity for local residents, second homeowners, and visitors to meet their neighbors and enjoy communities along the route. “The Great Adirondack Garage Sale attracts people from throughout the region and beyond, with many planning their annual visit to the Adirondack region each year to coincide with the event,” he said. “It offers a great opportunity for visitors to experience many of the Adirondack region’s charming communities as they travel from one area to another, searching for treasures.” The sale route meanders through the communities of Old Forge, Inlet, Raquette Lake, Indian Lake, Blue Mountain Lake, Long Lake, Tupper Lake, Cranberry Lake, Piercefield, Wanakena, Newcomb, and Speculator, with additional stops at small hamlets and rural locations in between. The garage sale route can be easily followed by using one of the printed maps available within each community. The event website, GreatAdirondackGarageSale.com, also includes an interactive map that showcases sale locations. Each listing includes information about available items, entered by the seller. Those wishing to add details about their garage sale can also use the event website by using the “add your sale” section. The listing is free.This regional garage sale originated in 2010 when the community of Long Lake coordinated its efforts with Old Forge, Inlet, and Indian Lake to promote 70 miles of garage sales. Hamilton County and the Regional Office of Sustainable Tourism eventually expanded and promoted the sale. The Regional Office of Sustainable Tourism is a destination marketing and management organization that leads tourism initiatives in Essex and Hamilton counties, Lake Placid, Saranac Lake, and Tupper Lake. ROOST’s mission is to enhance the quality of life for residents by managing and diversifying the region’s tourism economy while promoting sustainable visitation.

Communities throughout the Adirondack region are preparing to welcome local farmers markets this summer and fall. Many markets will begin in late May and continue through mid-October.With more than 20 farmers markets throughout the Adirondacks, the region offers a wide variety of fresh produce, meats, bread, honey, dairy products, maple syrup, baked goods, handmade crafts, and other locally produced functional items and works of art. These markets take place throughout area towns and villages, including well-established locations in Lake Placid, Elizabethtown, Keene Valley, Saranac Lake, Schroon Lake, and Ticonderoga. Farmers market locations throughout the Adirondack region can be found at: AdirondacksUSA.com/farmers-markets.Adirondack Farmers Market Cooperative is an organization that supports small farms and local artisans throughout Essex County, enabling local agricultural producers the ability to sell fruits, vegetables, dairy products, bread, flowers and other farm products. It also helps to support the region’s numerous artisans and craftspeople who offer their one-of-a-kind, hand-made creations at farmers market locations throughout the area. According to Adirondack Farmers Market Cooperative President Glen Van Wie, farm products, along with items created by area artisans, provide a variety of items at farmers markets. Local production and sales contribute positively to communities in more ways than one. “We are fortunate to have several farms, artisans, local producers of beverages, maple syrup, flowers, honey, and more, all based throughout the Lake Champlain Region and within many of our towns and villages,” he said. “Having access to locally grown, farmed, and hand-made products is something that we don’t take for granted. Additionally, our farmers markets allow us to socialize with our neighbors as we browse - by bringing our community members together, the markets offer opportunities for important social connections.”Adirondack Harvest, another local organization committed to promoting local agriculture, encourages residents and visitors alike to explore their local farmers markets. “Farmers markets are not only convenient for purchasing fresh, seasonal, and locally grown food directly from the farmer; they also offer a chance to engage with the people who grow, harvest, and make these products,” said Isabella Susino, Adirondack Harvest program lead. “Agritourism is a wonderful way to learn about local Adirondack agricultural practices, animal care, and land stewardship, which are vital to the region’s economy.”Adirondack Harvest works to support agriculture throughout the region to increase opportunities for profitable and sustainable production of high-quality food and agricultural products, and to expand consumer choices for locally produced healthy food. The nonprofit connects farmers, producers, and consumers, helping to ensure that fresh produce is accessible to as many people as possible. It’s also important to note that local, state, and federal programs help provide financial assistance to those experiencing food insecurity, which can often be used at farm stores and farmers markets. Adirondack Harvest’s website provides a comprehensive guide to greater Adirondack and North Country farmers markets, where you can find out more about market locations and schedules, along with a detailed FAQ page listing food assistance programs available throughout the region.“Farmers markets offer more than just fresh food - they provide a true taste of the Adirondack way of life,” said Susino. “Shopping locally not only supports small farms and reduces environmental impact, but it also strengthens the communities where we live and places that visitors experience while they’re here.”2026 Farmers MarketsCrown Point: Thursdays from 6:00 p.m. to 9:00 p.m. at 2065 County Highway 2, Veterans Memorial Park - July 16 to August 27, 2026, as part of the Crown Point Market & Music series.Elizabethtown: Fridays from 10:00 a.m. to 2:00 p.m. at 7590 Court Street - June 12 to August 28, 2026.Indian Lake: Saturdays from 10:00 a.m. to 2:00 p.m. at 106 Crow Hill Road - July 4 to September 26, 2026.Keene Valley: Sundays from 9:00 a.m. to 2:00 p.m. at 2204 NY-73 Scenic - May 24 to October 11, 2026.Lake Placid: Wednesdays from 9:00 a.m. to 1:00 p.m. at 2634 Main Street - July 1 to September 2, 2026.Long Lake: Thursdays from 10:00 a.m. to 2:00 p.m. on South Hill Road - June 25 to September 3, 2026.Port Henry: Fridays from 5:00 p.m. to 8:00 p.m. at 36 Harbour Lane - June 19 to September 4, 2026.Saranac Lake: Saturdays from 9:00 a.m. to 1:00 p.m. on River Street - May 16 to October 10, 2026.Schroon Lake: Saturdays from 9:00 a.m. to 1:00 p.m. at 15 Leland Avenue - June 13 to September 5, 2026.Speculator: Thursdays from 12:00 p.m. to 4:00 p.m. on NY-30 - June 18 to September 3, 2026.Ticonderoga: Saturdays from 9:00 a.m. to 12:00 p.m. at 3 McCormick St. - July 11 to October 10, 2026.Tupper Lake: Fridays from 2:00 p.m. to 6:00 p.m. at 320 Park Street - June 26 to September 11, 2026.Willsboro: Thursdays from 9:00 a.m. to 1:00 p.m. at Gateway Park - June 11 - September 3, 2026

The Olympic Regional Development Authority (ORDA) and the Regional Office of Sustainable Tourism (ROOST) are hosting a business after-hours event on Wednesday, May 13 at the Conference Center at Lake Placid from 5:00 - 6:30 p.m. ROOST and ORDA have collaborated for several years to host these events, sharing information about summer plans, upcoming events, local business activities, and to encourage professional networking among attendees. According to ROOST COO Mary Jane Lawrence, this month’s event is offering a slightly different format. “We are presenting a new micro-learning format at the Business After Hours event,” she said. “It will feature a series of 5-minute presentation stations aimed at conveying key information from both ROOST and ORDA which will be sharing information about optimizing business listings, ROOST toolkits for businesses, media assets for use by businesses, the Olympic Authority reciprocal program allowing local businesses to learn more about the Olympic venues, Lake Placid conferences and group sales, and more.”Representatives from the Olympic Authority and ROOST will also share information and updates about a variety of projects, attractions, activities, and events taking place during the summer months.ROOST will also introduce the Adirondacks, USA Marketplace, an exciting new initiative designed to showcase products from locally based retail businesses and artisans launching this summer. Developed by ROOST to connect shoppers with products from retailers throughout the region, it is supported by ROOST’s marketing initiatives, creating valuable connections between local businesses and ROOST’s audiences. Adirondacks, USA Marketplace will support a wide range of vendors, including retail, local artisans, and specialty goods. The event is open to business owners, managers, administrative team members and frontline staff at businesses throughout Essex County. Those wishing to attend should pre-register by emailing Kristin@ROOSTadk.com.

The eighth annual Lake Placid Community Day celebration will take place on Sunday, May 31, from 1 - 4 p.m. at the Olympic Jumping Complex, which serves as an alternate location this year, due to construction at the Horse Show Grounds. The event is free and open to anyone who lives, works, or volunteers in Lake Placid, and will feature complimentary food and beverages along with pirate-themed, family-friendly activities, including caricatures by Joe Ferris, virtual reality headsets, face painting, a clown, a photo booth, and games.The celebration will feature live music from Double Axel, with more than 40 nonprofit organizations on-site sharing information about their work in the community. ORDA will offer reduced fares for the Skyride and Sky Flyer at $5 each during this year’s Community Day.One of the highlights of the event is the announcement of the 2026 Distinguished Volunteers of the Year—individuals recognized for their meaningful contributions to the Lake Placid and North Elba community. Awards are presented in two categories: youth and adult. The 2026 recipients are Savannah Corrow (youth) and Georgia Jones (adult). Lake Placid Community Day honors those who go above and beyond to enhance the quality of life in the community for residents and visitors alike. It’s a day to come together and celebrate the spirit of connection, service, and hometown pride.Organizing Committee Member Val Rogers emphasized the importance of the event as a moment of collective recognition. “This celebration is about recognizing the spirit and effort of those who give their time, energy, and heart throughout the year,” she said. “It’s a chance for us to step back and appreciate our shared work—the hospitality, the dedication, the pride we put into this place. We’re constantly welcoming others in, but this is our moment to celebrate ourselves.”Lake Placid Community Day is a joint initiative of the Lake Placid / North Elba Community Development Commission and the Regional Office of Sustainable Tourism (ROOST). Visit the Lake Placid Community Day Celebration Facebook page for additional information. If you have any questions, please reach out to lakeplacidcommunityday@gmail.com.

The Brimfield Antique Show, known nationwide for its vintage markets and curated dealer experiences, is returning to the Adirondacks this summer. The event will take place in North Hudson beginning on Friday, July 24 through Sunday, July 26. Organizers are accepting applications from local and regional vendors wishing to take part in the event.Vendor registration is available at brimfieldliveonline.com/become-a-vendor. Organizers will review all applications and, if accepted, vendors will be able to complete their registration and receive show information.This event offers an opportunity for local collectors, shoppers, and vendors to take part in a nationally recognized event. Brimfield has been a destination for serious collectors, casual treasure hunters, and vintage lovers alike, for more than 60 years. Best known for its flagship events in Brimfield, Massachusetts, taking place each May, July, and September, the show attracts tens of thousands of visitors along with some of the most experienced antique and vintage dealers from around the globe. Visit brimfieldliveonline.com for additional information.

The Regional Office of Sustainable Tourism (ROOST) launched its newly developed website, AdirondacksUSA.com. The website has been designed to enhance how those who may be unfamiliar with the Adirondacks access travel-related information about the area, while also aligning with trends and changes in the way people travel. AdirondacksUSA.com encourages users to “find their place” within the Adirondacks’ six million acres by using the website to learn about the Adirondacks, its geography, activities, and events throughout the region. It then directs users to one or more of the ROOST-managed regional websites. Providing information about multiple regions of the Adirondacks supports the emerging trend of travelers visiting more than one place during their vacation.“We are excited about AdirondacksUSA.com’s capacity to help introduce travellers to the entire region,” explained ROOST CEO Dan Kelleher. “Our region offers diverse and unique experiences ranging from historic forts and heritage hikes to world-class outdoor adventures to iconic hamlets and towns. By introducing travellers to all of our communities and assets, we can attract new visitors, encourage increased repeat visitation, and extend the stays of visitors.”AdirondacksUSA.com features a specially designed quiz that asks users a series of questions about the types of experiences, scenery, activities, desired accommodations, and events that interest them. Quiz results include suggestions for attractions, communities, and various regions of the Adirondacks, along with must-do activities and events best suited to their preferences.The website shares travel ideas based on seasons, events, activities, suggested itineraries, attractions, and popular activities. The website includes a hike finder, the region’s most comprehensive events calendar, and content connecting travelers with area communities. It also highlights multi-region touring experiences and special-interest travel opportunities, including the Adirondack Rail Trail, Olympic sites, stargazing, mountain biking trail networks, and Adirondack culinary experiences.According to ROOST Director of Marketing Michelle Clement, the website will support a range of ROOST’s marketing efforts, including email outreach, seasonal campaigns, and other promotional initiatives. “The new website and refreshed Adirondacks, USA branding will help us reach new audiences through targeted campaigns and tailored messaging that introduce people to the Adirondacks in a way that reflects their interests,” she said. “When users visit the site, they’ll quickly understand where the Adirondacks are and why the region is worth exploring. Through rich imagery, maps, quizzes, and other features, the site helps them find their place and follow a clear path to the experiences, communities, and information that matter most to them.”AdirondacksUSA.com is one of eight Adirondack region-focused websites developed and managed by ROOST. These sites include: LakePlacid.com serving the High Peaks region; LakeChamplainRegion.com serving the eastern Adirondacks, AdirondackHub.com which serves the Schroon Lake, Minerva and North Hudson region; WhitefaceRegion.com focused on the Wilmington, Jay and Au Sable Forks area; AdirondackExperience.com serving the Hamilton County region; SaranacLake.com; and TupperLake.com.AdirondacksUSA.com was developed with support from a grant provided by the U.S. Economic Development Administration.

The Lake Placid Community Day organizing committee is seeking nominations for its distinguished Volunteer of the Year award. Nominations are due by April 1.Community Day celebrates the Village of Lake Placid and the Town of North Elba; showcasing volunteer efforts of community members and specifically, those who choose to share their time with the area’s year-round activities and events.Awards will be presented at the eighth annual Community Day Celebration, taking place on Sunday, May 31. Award recipients will be recognized in two categories: distinguished volunteer of the year, youth; and distinguished volunteer of the year, adult.Nomination criteria are as follows:Any individual or organization may nominate one or more candidates.The organization’s and the volunteer’s work must be within North Elba.Previous candidates may be nominated.Nominations should include as much pertinent information as possible to support the nomination; letters of support are encouraged.Provide at least one contact in support of the nomination, including name and contact information.Nominations should remain confidential.To nominate someone for the North Elba/Lake Placid Distinguished Volunteer of the Year award, complete the nomination form and share with Catherine Ericson by email at Catherine@RoostADK.com. The committee retains and reviews all past nominee submissions.The Community Day Celebration is a joint initiative of the Lake Placid/North Elba Community Development Commission and the Regional Office of Sustainable Tourism (ROOST).

Maple producers across the Adirondacks will open their sugarhouses to visitors this March as part of New York State’s Maple Weekends, a statewide celebration of maple sugaring season; one of the state’s most important agricultural traditions.Adirondack Maple Weekends for 2026 are scheduled for March 21–22 and March 28–29, featuring open houses at local sugarhouses, pancake breakfasts, and syrup tastings. Events are typically held from 10 a.m. to 4 p.m., though visitors should check individual locations for specific times. New York is the second-largest maple producer in the United States, producing more than 800,000 gallons of maple syrup annually and supporting more than 2,000 maple producers statewide. The state also has the largest number of tappable maple trees in the country, making maple production a significant contributor to New York’s agricultural economy. The Adirondack region plays an important role in that production, with family-run operations, research forests, and educational institutions producing maple syrup and maple products each year.Maple production depends on specific weather conditions common in late winter and early spring. When daytime temperatures rise above freezing and nighttime temperatures fall below freezing, pressure changes inside sugar maple trees cause sap to flow. Producers collect the sap and boil it down into maple syrup, a process that typically requires about 40 gallons of sap to produce one gallon of syrup.Several Adirondack maple producers and organizations are participating in Maple Weekends and offering opportunities for visitors to learn about the sugaring process:Cornell University Uihlein Maple Research Forest — Lake PlacidThe Cornell University Uihlein Maple Research Forest conducts research on forest management, maple production, and climate impacts on sugar maple ecosystems. Visitors can learn about the science behind maple production and the research taking place in the Adirondacks.Heaven Hill Farm — Lake PlacidHeaven Hill Farm in Lake Placid will be open for Maple Weekends with tours of its sugaring operation, demonstrations of wood‑fired evaporator use, and opportunities to learn how maple syrup is made on the farm. Visitors can sample maple coffee and treats, participate in tree‑tapping experiences, and learn about the farm’s bird‑friendly sugarbush.McComb’s Oak Hill Farm — SpeculatorLocated in the southern Adirondacks, Oak Hill Farm produces small-batch maple syrup and maple products. Visitors can tour the sugarhouse, observe the syrup-making process and enjoy refreshments during both Maple Weekends from 10:00 a.m. until 4:00 p.m.Paul Smith’s College — Paul SmithsOpen 9:00 a.m. – 1:00 p.m. Visitors can enjoy horse-drawn wagon rides from the parking area into the sugarbush, student-led tours of the sugarbush and sugarhouse, and a “sugar on snow” party suitable for both kids and adults. Tapping demonstrations will also be offered. The College sugarbush is located approximately 2.5 miles down White Pine Road, on the right-hand side just past the bridge at the Jones Pond outlet stream.Shamrock Maple — St. Regis Falls Visitors are invited to tour the “off-grid” and state-of-the-art maple farm located in the foothills of the Adirondacks. The farm offers ample parking and easy handicap access to the sugarhouse, which includes a handicap-accessible restroom. The farm will be open from 8:00 a.m. to 4:00 p.m., with maple product tastings and sales available from 9:00 a.m. to 1:00 p.m. on both Maple Weekends. Guests can purchase 100% pure organic maple products. The farm looks forward to welcoming visitors this season.The Wild Center’s Mobile Sugar Shack — Tupper LakeVisitors are invited to tour the off-grid, state-of-the-art maple farm in the foothills of the Adirondacks. The farm offers ample parking and handicap access to the sugarhouse, which includes a wheelchair-accessible restroom. It will be open from 8 a.m. to 4 p.m., with maple tastings and sales available from 9:00 a.m. to 1:00 p.m. on both Maple Weekends. Guests can purchase 100% pure organic maple products.In addition to visiting maple producers, Adirondack maple products can be found at farm stands, local retailers, and specialty shops throughout the region. Restaurants and bakeries throughout the Adirondacks also feature maple syrup in seasonal dishes and baked goods during the sugaring season.New York State Maple Weekends provide an opportunity for visitors to experience maple production firsthand while supporting local farms and businesses across the Adirondacks and throughout the state. A searchable list of Maple Weekend events is available at mapleweekend.nysmaple.com.

What: A series of remote worker meetups taking place throughout March, hosted by Adirondack Innovation Initiative (A2i) at Adirondack Community Foundation, coinciding with National Telecommuters Appreciation Week (March 1–7).The first event took place on March 3 in Lake Placid, with more than 30 people in attendance.When: Select dates and locations:Indian Lake – Welcome Center, March 10, 5:00 p.m.6132 NY-28, Indian LakeJay / Keene – Recovery Lounge, March 11, 5:00 p.m.12198 Old Rt 9N, JayChestertown – Town of Chester Public Library, March 12, 6:00 p.m.6307 Rt. 9, ChestertownSaranac Lake – Hotel Saranac, March 13, 4:30 p.m.100 Main Street, Saranac LakeWilmington – A2i Residence, March 14, 5:00 p.m.108 Indian Rock Road, WilmingtonTupper Lake – Raquette River Brewing, March 18, 5:30 p.m.11 Balasam Streeet, Tupper LakeWho: Adirondack Innovation Initiative (A2i) has been developed by Adirondack Community Foundation to connect people, ideas, and resources to allow more people to live in the Adirondacks full time with a good job by building and supporting a tech innovation ecosystem and network, driving regional economic resilience by fostering entrepreneurship, supporting local startups, and expanding tech-enabled remote and local workers to thrive here. This is one essential piece.Cost: Free. Light refreshments provided.Additional information: Visit a2ihub.org.

The Regional Office of Sustainable Tourism has compiled and released the results of its fourth annual tourism impact survey, conducted in late 2025. The survey gathered feedback from residents and business owners in Essex and Hamilton counties, as well as the villages of Tupper Lake and Saranac Lake, regarding their perceptions of tourism's impact on the local economy and community.The survey was designed to capture business owners’ and residents’ perceptions and opinions on various topics related to tourism in the region. It aims to uncover sentiments regarding tourism-related activities and their impacts which contribute to the local economy and social environment, as well as identify topics that may be sources of concern. Surveys completed by business owners represent 26.6% of total surveys, compared with 73.4% completed by non-business owners. The vast majority of respondents have lived in the region for more than 11 years and 86% are employed full-time or retired.According to ROOST Chief Operating Officer Mary Jane Lawrence, destination management and marketing organizations (DMMOs) like ROOST work to balance economics of the tourism industry and community needs. “To be effective as a DMMO, it’s essential that local sentiment is clearly understood,” Lawrence said. “This survey gives residents and business owners a voice, helping us identify opportunities, address challenges, and shape strategies that support the local economy and quality of life for community members.”Key findings include:The vast majority of respondents (83%) believe that tourism positively impacts their community.More than 95% of respondents believe that tourism has a positive impact on businesses in their local community.The vast majority of respondents indicated that tourism has a positive impact on the region’s economy, the availability of local attractions, retail opportunities, and restaurant options.May and June saw the highest proportion of business owners indicating they could benefit from increased business (64% and 62%, respectively), suggesting opportunity for growth in the late spring/early summer period.The share of respondents who reported working more than one job (39%) increased by 10 percentage points year over year.Each year since 2023, survey respondents believe that the region would benefit most from additional marketing of arts, biking/cycling, and food/restaurants.Traffic and affordable housing remain the top cited negative impacts of tourism. Environmental degradation was cited more often than in past years as a negative consequence.Since 2022, a growing share of residents agree that increasing the number of permanent residents in their community is important to them.Results underscore the importance of recent community initiatives to balance community benefits with the positive impacts of the local tourism economy. These initiatives include the Community Tourism Enhancement Fund, which provides funding to each of the 18 towns in Essex County, to enhance the community for residents and visitors. Additionally, ROOST has collaborated with local officials to establish an event committee to review large-scale events and implement recommendations to mitigate impacts. ROOST also works with the region’s elected representatives to assist with initiatives such as workforce housing, grant applications for community improvement, and other projects designed to benefit Essex County communities. “The resident sentiment survey is an important tool for ROOST - it allows us to monitor and understand the impacts of tourism on local residents year over year,” stated ROOST President and CEO Dan Kelleher. “We appreciate that the vast majority of respondents affirm the overall benefits of tourism in our region, and we also recognize the important and ongoing work to assist our communities with housing, large-event mitigation, and other destination management initiatives.”Business owners and residents were invited to complete the survey via email, social media, news reports, and local notices. A total of 737 surveys from residents and business owners were completed in target regions. The results achieved a 5% margin of error at a 99% confidence level.Respondents were incentivized to take the survey with a chance to win a Visa Gift Card valued at $100.A link to survey results can be found at ROOSTAdk.com/research.

The second annual Adirondack Winter Pride weekend will be held February 27–March 1 in Lake Placid and surrounding communities. The weekend serves as an opportunity for the LGBTQI+ community and their allies to celebrate and connect. Planning is still underway; a full schedule is coming soon. Event updates and registration information are available at LakePlacid.com/adkwinterpride. The 2026 event offers two registration tiers: standard and limited-access. Each includes access to the welcome reception, ice skating party, special Whiteface Mountain adult lift ticket pricing ($82 per day), free admission to Saturday’s drag show at the Twisted Raven, branded swag, and access to local deals, discounts, and events. Adirondack Winter Pride will feature a wide range of indoor and outdoor activities for all ages and abilities across the Village of Lake Placid, the Whiteface Region, and across the region’s historic Olympic venues. Standard registration is $75 and also includes a Lake Placid Legacy Sites Winter Passport, granting access to Olympic venues and activities, as well as tickets to the first-ever International Biathlon Union (IBU) Cup event at Mt Van Hoevenberg. Limited-access registration is available for $40, without access to the Legacy Sites Passport, making it a good option for local residents who are familiar with the Olympic venues. ROOST COO Mary Jane Lawrence says the region is proud to once again host Adirondack Winter Pride Weekend. “We’re always excited to welcome the LGBTQI+ community to our incredible Adirondack communities,” Lawrence said. “The Adirondack region offers something for everyone, whether you're discovering the area for the first time or have called it home for years. Events like this help us showcase the diversity, warmth, and beauty of our communities, and we’re honored to play a part in making them happen.” The weekend opens with a welcome reception in Lake Placid, complete with drinks and snacks available. Saturday highlights include ski meetups at Whiteface Mountain, an après ski party with music at Whiteface’s Cloudspin Bar and Grill, and a drag show at the Twisted Raven in Wilmington. Current season pass holders are encouraged to take part in the event at Whiteface Mountain on Saturday. On Sunday, Origin Coffee Co. and the Bookstore Plus are teaming up to offer a special coffee and book hour. Miles of cross-country ski trails at Mt Van Hoevenberg are open throughout the weekend, ice skating will take place on the original Olympic speed skating oval, and other winter activities will be available throughout the Village of Lake Placid and the Whiteface Region. During downtime, visitors can explore shopping and dining opportunities along Lake Placid’s Main Street. Olympic Authority Communications Manager Jaime Collins says, “We are excited to announce that registration for Adirondack Winter Pride will include tickets to the first-ever International Biathlon Union Cup (IBU) event at Mt Van Hoevenberg. Scheduled just after the 2026 Milano Cortina Olympic Winter Games, the competition will feature the world’s top biathletes and serve as the final two events of the 2025–2026 IBU Cup season.” Collins adds, “We’re excited to open our Olympic venues and share the warmth and energy of our community. Guests can look forward to a weekend full of memorable experiences and unique activities you won’t find anywhere else.” Adirondack Winter Pride is a collaboration between the Olympic Regional Development Authority (ORDA), Regional Office of Sustainable Tourism (ROOST), Adirondack North Country Gender Alliance (ANCGA), I LOVE NY, and other regional partners.

What: The 2026 Michelin Winter Tire Academy will offer a two-hour, hands-on winter driving experience at the Lake Placid Airport. Participants will learn how to navigate snowy and icy conditions on a custom-built course with expert instructors. Vehicles will be provided.When: Select dates in February: Feb. 7–8, 14–15, and Feb 21–22. Session times: 8 a.m., 11 a.m., and 2 p.m.Where: Lake Placid Airport, 27 Airport Lane, Lake PlacidWho: Michelin is a French tire company founded in 1889 and is known for producing high-performance tires for cars, bicycles, aircraft and heavy vehicles, as well as its iconic Michelin Man, Bibendum.Cost: $250 per vehicle (plus tax). Vehicles will be provided and can hold up to four (4) people.Registration: Call (866) 277-6038 or register by visiting the Lake Placid website: lakeplacid.com/events/michelin-winter-tire-academy0. Additional Information: Participants must be at least 12 years of age to attend the Michelin Winter Tire Academy as a passenger (non-driving) guest. Guests 18 years of age and up who present a valid driver’s license at event check-in may participate as a driver. Participants can e-mail info@MichelinWinterTireAcdemy.com for additional information.

The 25th Ironman Lake Placid will take place on Sunday, July 21; its course is defined along roads throughout Lake Placid, Keene, Jay, Upper Jay, Au Sable Forks and Wilmington. Ironman Lake Placid organizers have, once again, established a community liaison to assist businesses and community members with questions related to race training and travel throughout the region, along with addressing specific race-day issues. The community liaison is the primary point of contact regarding road closures, traffic delays and other inquiries or concerns. This position is expected to work closely with race officials and other local agencies to quickly mitigate any issues that arise. According to Ironman Lake Placid Race Director Greg Borzilleri, the community liaison will work closely with the local community to ensure coordination, provide timely information and address any questions that may arise. “The community liaison position was established two years ago and was extremely successful in assisting businesses and community members,” he said. Recognizing the impact of a large-scale event like Ironman Lake Placid, the Regional Office of Sustainable Tourism (ROOST) led a task force in 2021 to address community concerns, improve safety and logistics and establish ways to communicate more effectively with community members and race participants. One important outcome was the establishment of the community liaison position to be a direct line of communication between the local community, spectators, athletes and race organizers in preparation for the race, and during the event. The task force evolved, becoming known as the event committee, and remaining in place to support the Ironman event.Residents and community members are encouraged to reach out to the Ironman community liaison for assistance before and during the race via email at IMLakePlacidCommunity@ironman.com or by phone at 888-497-5009.The public should expect road closures and associated traffic delays beginning shortly after 5:00 a.m. that day. Traffic pattern changes and delays will impact communities along the bike and run course. A list of traffic detours and road closures can be found at ironman.com/im-lake-placid-course.According to ROOST Chief Operating Officer Mary Jane Lawrence, the event committee meets throughout the year to review opportunities for continued improvement. “We recognize that improvement is a continual process,” she said. “The group meets post-race, as well, to review the event and consider additional recommendations based on feedback from athletes, volunteers, businesses and community officials.”

Rollout of branded materials to begin this summer; new website anticipated in early fallThe Regional Office of Sustainable Tourism has developed a new visual identity for Lake Placid. The newly developed logo and associated brand guide were unveiled at a Business After Hours event on June 10.Updated visual identity elements include a suite of materials, including the logo, wordmark, color palette, typography, overall visual style, and photographic imagery; it also features updates to the Lake Placid brand statement, which guides various communication initiatives and associated messaging. Lake Placid’s updated visual identity program is based on data from a comprehensive survey of more than 1,700 residents, business owners, area organizations and visitors conducted in 2023. ROOST also established a committee of community stakeholders to provide insight and feedback throughout the planning and design process.The new Lake Placid logo features a monogram depicting the letters “L” and “P” in a modern, stylized fashion. The “Lake Placid” wordmark has also been updated; these two elements are intended to be used together as a logo/wordmark combination, or each can stand on its own, depending on the intended use. The new logo and wordmark also allow for a variation that incorporates “New York” to further establish the village’s specific location – something that may be particularly important when marketing the region to new visitors along with national and international markets. According to ROOST Graphic Designer Leigh Campbell, the logo’s shape provides a nod to both the landscape and the numerous activities available in Lake Placid. “The forward-slanting shape of the ‘L’ and ‘P’ suggest movement and action, while alluding to many Adirondack activities,” he said. “Some people see a mountain peak while others may see a tent, chairlift, ice skate or ski trail. We worked to develop a visual identity that truly embodies the essence of Lake Placid, both its landscape and the myriad activities it offers. The logo takes on various forms, inviting each person to interpret it in their own way. It’s a symbol that belongs to the community, capable of reflecting the unique passions individuals hold for Lake Placid. Just like people can invent their own perfect day in Lake Placid, they can develop their own interpretation of the logo, based on what means the most to them.”The Lake Placid website has been updated to include the new color palette and logo. ROOST also developed a new four-season visitor’s guide that incorporates the new visual identity elements. There are new collateral pieces available for businesses and visitors, including stickers, window clings and tabletop signs for local businesses. Application of the new visual identity program throughout the community will take place over time, as materials are reprinted, updated and developed. The brand statement was reviewed and refreshed to reflect new developments in travel and community trends, local cultural events, Olympic history, outdoor adventure, and Lake Placid’s reputation for welcoming all visitors who take advantage of many different types of activities. The “Invent your perfect day” tagline remains unchanged, as research indicates that visitors and residents felt strongly about its sentiment and relationship to the destination.According to ROOST Marketing Manager Michelle Clement, the survey offered information that guided the process. “The survey confirmed our instincts that Lake Placid’s visual identity was due to be updated and that its appearance should be aligned with Lake Placid’s position as a world-class destination,” she said. “With that clarity, we formed a community-based brand committee that played a crucial role in shaping and guiding the updated brand statement, logo design and color choices. Both the survey and committee feedback aligned, revealing a strong desire for a brand that is clean, bold, elegant and timeless.”According to Eileen Mowrey, ROOST Lake Placid regional manager, Lake Placid’s prominence as a popular location within the Adirondack Park, its position as a comfortable location with proximity to wilderness and outdoor activities, along with its refined style as a world-class visitor location were all considered during the rebranding process. “The new logo is clean and modern, reflecting the type of experience visitors can expect,” she said. “The color palette, while still bold, is slightly muted compared to the previous colors, offering a more natural and earthy feel with red, gold and various blue hues.” Community organizations and businesses are encouraged to include the new logo and visual identity as part of their marketing materials when developing items that promote their business to visitors and local community residents. While the new logo was designed to be unique to Lake Placid, its clean and simple style will complement other logos on co-branded materials or events.The Lake Placid brand files and a complete description of the brand concept and guidelines, including approved usage of the brand elements, are outlined in an online guide that is available for reference; details can be found at www.LakePlacid.com/Brand.The Regional Office of Sustainable Tourism is the destination marketing and management organization for Essex and Hamilton counties, along with the communities of Lake Placid, Saranac Lake and Tupper Lake, all located within the Adirondacks of New York state.

All are welcome to the celebration January, 2020 - The Regional Office of Sustainable Tourism (ROOST) is pleased to announce that long-serving state Senator Betty Little will be honored and celebrated at the Regional Office of Sustainable Tourism’s Annual Meeting and Winter Social on Thursday, January 23. Senator Little will be recognized for all her work in championing the North County during her 25-year tenure in the New York state legislature, which includes serving in both the Assembly and Senate. The event is open to all. Enjoy live music, hors d’oeuvres, and mingle with ROOST staff and community members from throughout the region. WHERE: Hotel Saranac, 100 Main Street, Saranac Lake WHEN: 5:30 to 7:30 p.m., Thursday, Jan. 23 TICKETS: $10 per person in advance; $15 at the door Book tickets online here, or by emailing reservations@adirondacksusa.com, or call 518-523-2445.

December, 2020Adirondacks, USA - Snowmobilers in the Adirondacks will now have access to an interactive trail map on their phone to better plan their outdoor riding adventures in one of the largest trail networks in New York state. The new, free Adirondacks, USA snowmobile app contains information about the trails in Essex, Franklin and Hamilton counties, and nearby gas stations, stores, restaurants and lodging properties that welcome sledders. More trails in neighboring counties will eventually be added to provide a more comprehensive map.The interactive map gives the sledder’s location with real-time GPS. Plug in a destination and the route will appear, tap on the trails near you to identify your route, or use the search feature to find the trail you are looking for. Backcountry riders will be glad to know that the app was designed with offline functionality, and its new mapping engine was specially created to work in areas with little to no cell service once it has been downloaded. Created by the Regional Office of Sustainable Tourism (ROOST), the destination marketing organization for Essex, Franklin and Hamilton counties, the app is available for both iPhone and Android and can be downloaded at the app store. "Our landscape is criss-crossed with hundreds of miles of well-maintained, professionally-groomed and natural trails that are perfect for snowmobile enthusiasts,” said ROOST’s Director of Digital Services Jasen Lawrence. "We want to make it easier for riders to plan their excursions through our beautiful trail network and connect them with the full range of amenities available in our Adirondack communities.”This is the first phase of the ADK Snowmobile app. ROOST is looking to add other features in the future including weather and turn-by-turn directions.###

For Immediate ReleaseContact: Carrie GentileRegional Office of Sustainable TourismLake Placid Celebrates 40th Anniversary of the 1980 Winter OlympicsThe Lake Placid Olympic legacy will be front and center during a weeklong celebration beginning February 14Lake Placid, NY – Forty years ago this February, the Adirondack village of Lake Placid hosted the 13th Olympic Winter Games. The heroics of the U.S. men’s Olympic hockey team’s improbable win over the Russians, known as the “Miracle on Ice,” and speed skater Eric Heiden’s five gold medals helped make the 1980 Lake Placid Games one for the ages, one with an enduring legacy.The 40th anniversary of the 1980 Winter Games presents the perfect opportunity to celebrate Lake Placid’s rich Olympic legacy - past, present and future. From February 14 - 23, the two-time Olympic village is rolling out the welcome mat and is hosting a full slate of activities that will embody the Olympic spirit - from re-living the opening ceremony and torch lighting, ice skating around the historic Olympic Oval, to skiing with Olympic athletes. There will be opportunities to meet several Olympic medalists including speed skater Dan Jansen (1984,1988,1992,1994), alpine ski racer Andrew Weibrecht (2010, 2014, 2018), luger Mark Grimmette (1994, 1998, 2002, 2006, 2010), figure skater Paul Wylie (1992) and many more. The entire village including the Olympic venues will be on full display during this community-wide celebration.The LegacyLake Placid is one of only two cities world-wide to have hosted two Olympic Winter Games, 1932 and 1980. Since then, it has played host to annual World Cup events and other large-scale sporting competitions.The village’s Olympic legacy is unmatched. Lake Placid has sent at least one athlete to every winter Games, and in total, has sent over 100 athletes to compete, since the first modern winter Games in 1924. Other area athletes have also claimed Olympic glory, including Andrew Weibrecht, a two-time Olympic medalist in Super-G; Billy Demong, a two-time Olympic medalist and Olympic champion in Nordic Combined; and Chris Mazdzer, an Olympic silver medalist in men’s singles luge. This is accomplished through Lake Placid’s commitment and support of its Olympic sports development programs. Recently, New York Governor Andrew Cuomo committed nearly $240-million in funding to support the Olympic Regional Development Authority properties. These unprecedented investments in capital projects are improving the infrastructure of Olympic venues to ensure they can continue to attract and support large-scale, global events, while transforming these areas facilities into year-round attractions.The CelebrationThe following highlights just some of the events planned. More activities are being added on a weekly basis. For more information, schedule, and updates, visit https://www.lakeplacid.com/the-40th-anniversary-of-the-1980-winter-olympics. - Torch run with 1980 Olympic Winter Games torchbearers and local athletes, followed by lighting of the 1980 Olympic Cauldron on the grounds of the Opening Ceremonies. State and local officials and past, present and future Olympians will be part of the ceremony. - speaking engagement and meet and greet with speed skater and medalist Dan Jansen- First tracks at Whiteface Mountain with Olympic medalist Andrew Weibrecht - Learn to Luge with Olympic lugers and coaches - Be a Biathlete! Experience the sport of biathlon with Olympic biathletes - Athlete forum on Lake Placid's Olympic Legacy with a Q&A featuring some of Lake Placid's Olympians- Screening of the Disney movie Miracle at Lake Placid’s Palace Movie Theatre- Cross-country or downhill ski with Olympians at Whiteface Mountain and Mount Van Hoevenberg - Book signing by Wayne Coffey, author of The Boys of Winter, an account of the “Miracle on Ice” - 80s Family Fun Party at the Olympic Ski Jumps and other venues - 80s themed trivia night - Learn the sport of curling on Mirror Lake - Vintage wine tasting at Terry Robards Wine & Spirits - Olympic-themed crafts for kidsEnjoy the “fun zone” on Main Street each evening between 4 p.m. and 6 p.m. where visitors can enjoy hot chocolate, s’mores, games, music and more. Restaurants, bars and shops will be celebrating too with live music and events. Lake Placid as a winter destinationAlong with these special events, guests can experience Olympic-themed activities by skating on the Olympic Speed Skating Oval or barreling down the Mt. Van Hoevenberg bobsled/luge/skeleton track. Adventurous guests can ride a toboggan down a 30-foot high slide that’s specifically designed to launch riders across Mirror Lake’s icy surface. Situated between two lakes and ringed by Adirondack mountain peaks, Lake Placid beckons travelers to play outside all winter long with pursuits such as cross-country skiing and snowshoeing, pond hockey, dogsled rides, sledding and ice fishing. In addition, visitors can also ski and ride the greatest vertical in the east at iconic Whiteface Mountain.###