70th Annual Porsche Parade visits Lake Placid and the surrounding area
Area residents should anticipate increased traffic throughout the region
WHO: Porsche Club of America (PCA)
WHAT: The 70th Annual Porsche Parade will bring more than 1,340 cars and 2,600 attendees to the area. The week-long gathering is the largest in PCA history, featuring competitive events, rallies, local tours, membership meetings, member outings, seminars, kids’ activities, and banquets.
WHEN: June 12 - 20, 2026
WHERE: Village of Lake Placid, the Conference Center at Lake Placid, ORDA venues, and the surrounding area.
WHY: Traffic impacts should be anticipated - vehicles will be traveling throughout the Adirondacks. People are also encouraged to attend the public events, such as the parade on Saturday with more than 250 cars currently registered to take part.
NOTE: The event aligns with the Lake Placid Marathon on Sunday, June 14.
- Lake Placid Marathon impact:
- LP Marathon Team is sharing information with athletes about the Porsche Parade.
- Some Porsche event arrivals will take place on June 13
- Suggestion for race packet pickup on Saturday June 13 (12 - 6 p.m.):
- Athletes are encouraged to use Wesvalley parking lot; walk to Olympic oval.
- The majority of vehicles will arrive on Sunday, June 14 - Lake Placid Marathon day.
TIMELINE / ADDITIONAL INFORMATION:
- Friday, June 12 - Saturday, June 13: Early arrival begins; anticipate 500 vehicles / 1,000 people
- Sunday, June 14: Majority of arrivals; expect 800 vehicles / 1,600 people
- This is Lake Placid Marathon day
- Porsche Parade registration and initial meetings are relocating to Saranac Lake High School for the day to accommodate marathon logistics.
- Monday, June 15: Concours d’Elegance at the Olympic Oval from 8:30 a.m. - 3:00 p.m. This free event marks the only time that the public has access to the vendor village. The public is encouraged to view the automobiles and speak with Porsche owners vying for awards.
- Friday, June 19: Cars & Community event in Saranac Lake 5 - 9 p.m. The public event features unique cars from across the region - many Porsche owners will be displaying their vehicles.
- Saturday, June 20 10:00 a.m.: Parade of Porsches. Spectators are encouraged to watch the Porsche Parade. Participants will depart from the Lake Placid Olympic Jumping Complex, turning left onto Route 73. They will turn right on Route 86 toward Wilmington, then right onto River Road, returning to the ski jumps. Roads will remain open. The parade will have a police escort. Traffic may be asked to wait at intersections to allow the procession to pass.
Traffic impact:
- There are a number of tours and destination drives planned throughout the area, including visits to Ticonderoga, Tupper Lake, North Creek, Ausable Chasm, Blue Mountain Lake, North Hudson, Lake George, Plattsburgh, and more.
- Drivers and homeowners may notice an increase in Porsche traffic.