Hamilton County
ROOST Efforts in Marketing Hamilton County
With the support of County staff, ROOST has helped secure an updated website for the county marketing initiatives. This required a complete overhaul of navigation and design, copy writing, and content. Now, in its first year of launch, we are establishing benchmarks upon which to compare future work.
LEISURE MARKETING
- ROOST is currently engaged in updating content on the AdirondackExperience website.
- Paid campaigns help drive traffic to the site, as does the social media profiles maintained by in-house staff: Facebook, Twitter, Youtube channel, and Pinterest board.
DMP
Four regions within Hamilton County have completed Tourism Destination Area workbooks (TDA) in conjunction with our staff. Destination Master Plans are currently in process.
Regional Marketing Manager
Regional Marketing Manager
Katie Stuart, Regional Marketing Manager for Hamilton County
(518)831-5388
Funding Streams
Hamilton County supports the 2018 marketing efforts with a budgetary contribution of $195,000 from the general fund. Of these funds, $105,959 is matched through the I Love NY Matching Fund Program to bring the full county marketing program to $300,959.
$55,000 is expended through Regional Cooperative programs which market the Adirondacks as a whole through the work of the Adirondack Regional Tourism Council. The balance is used to market Hamilton County as a tourism destination and support the Destination Master Planning programs.
Contracts
Business Resources
If you’re in business in the area or would like to start a business, finding the resources to assist you in the Adirondacks can be complex. We’ve provided a variety of links below that may help in funding and marketing:
HAMILTON COUNTY SURVEY RESULTS
WRITING CONTENT FOR THE WEB
CONSUMER JOURNEY TO ONLINE PURCHASE
TRAVELERS ROAD TO DECISION
CONSUMER BUYING CYCLE
HAMILTON COUNTY I.D.A.
ADIRONDACK PARK RECREATIONAL STRATEGY
How to Promote Your Business
Every business in Hamilton County is eligible for a free text listing on the AdirondackExperience.com.
Other Opportunities Include:
- Enhanced listing on adirondackexperience.com which includes preferred placement, expanded business description, added short description, and high resolution photo.
- Access to online bookings through adirondackexperience.com
- Weekly ‘Adirondacks, USA’ E-mail sponsorship.
- Take your business ‘for a spin’ on adirondacksusa.com
- Opportunities to host travel writers
- Sponsorship of quarterly online contest
For more information on these and other opportunities visit our Marketing Opportunities page or contact adsales@roostadk.com, 518.523.2445 x115
