The Regional Office of Sustainable Tourism (ROOST) has received two awards from the New York State Tourism Industry Association (NYSTIA). The awards were announced on May 5, in observance of National Travel and Tourism Week, recognizing outstanding initiatives and achievements of New York state’s destination marketing...
The Town of North Elba, the Village of Lake Placid and the Regional Office of Sustainable Tourism (ROOST) have collaborated to develop a destination management plan. This plan will guide efforts of local government, tourism organizations, environmental agencies, economic development initiatives, community organizations, residents and...
The 2022 Great Adirondack Garage Sale will take place on Memorial Day weekend, May 27 - 29, 2022, within the Adirondack region of upstate New York. The event takes place throughout communities along a 200-mile trail, along NYS routes 28, 30 and 3. The annual event...
The Town of North Elba has awarded more than $800,000 to several local organizations through its North Elba Local Enhancement and Advancement Fund (LEAF). LEAF grants are available to nonprofits, local governments and public sector organizations within the Town of North Elba. This is the...
LAKE PLACID, NY (March 30, 2022) - The Adirondack Region is being featured in two episodes of the PBS television docu-series “Fly Brother With Ernest White II.” One episode is currently airing nationally; the other will be airing later this year. The Regional Office of Sustainable...
LAKE PLACID, NY (March 30, 2022) - The Regional Office of Sustainable Tourism has developed updated branded materials for the Whiteface region. Community organizations and businesses are being encouraged to include these updated materials and “Get Close” messaging when promoting their business to visitors and...
LAKE PLACID, NY - New research shows that the Adirondack region is quickly becoming a destination for mountain biking enthusiasts, and is especially popular with those from other regions within the state. The Regional Office of Sustainable Tourism (ROOST) commissioned a survey during the summer and...