Essex County
ROOST Efforts in Supporting Essex County
As the accredited Destination Marketing Organization (DMO) [view Corporate milestones on the home page for more information] for Essex County, ROOST is responsible for promoting Lake Placid and the High Peaks, the Adirondack Hub (formerly the Schroon Lake Region), the Whiteface Region, and the Lake Champlain region to the traveling public.
We do this with staff dedicated to both leisure and conference marketing and sales, and by supporting the business associations who provide services to the region’s businesses.
LEISURE MARKETING
In addition to operating a visitors center on Main Street in Lake Placid and at the Lake Champlain bridge, ROOST hosts, manages, maintains, develops content, performs search engine optimization, and executes paid campaigns for the following destination websites, lakeplacid.com, whitefaceregion.com, adirondackhub.com, lakechamplainregion.com.
The communications team hosts travel writers to secure editorial coverage and maintain several social media accounts including Facebook, Twitter, Instagram, YouTube, and Pinterest boards.
MEETING MARKET / CONFERENCE SALES
The sales strategy for the Conference Center at Lake Placid is conducted cooperatively by the Lake Placid CVB/Regional Office of Sustainable Tourism (ROOST) and the New York State Olympic Regional Development Authority (ORDA). The strategy includes attracting a combination of regional day business, and multi-day, town-wide conferences, which are typically booked up to four years in advance.
Our office also maintains the meetings website: MeetingsLakePlacid.com
DMP
Ticonderoga and the Wilmington Region/Jay has completed a Tourism Destination Area workbooks (TDA) in conjunction with our staff. Whilst, Keene/Elizabethtown/Lewis, Newcomb/North Hudson/Minerva, Essex/Westport/Willsboro/Chesterfield, and Schroon Lake are currently undergoing the process of creating a Tourism Destination Area Workbook. Destination Management is currently active in Lake Placid.
Support of Business Associations
Although ROOST has evolved away from Chamber of Commerce-like activities, (see Corporate Milestones on the Home Page) we still support local business efforts:
Lake Placid Business Association
Keene Valley Business Association
Lake Placid/North Elba Community Development Board
Funding Streams
Tourism initiatives for Essex County is funded through a variety of resources:
- Essex County Occupancy Tax (no more than 95%)
- Business participation in marketing initiatives
- I Love NY Matching Funds ($102,801 in 2020)
- Commissions on Convention Sales
Contracts
How to Promote your Business
Businesses in Lake Placid and Essex County can take advantage of the following opportunities:
- Enhanced photo listings on lakeplacid.com – LakePlacid.com received 883,862 unique visitors in 2013
- Sponsorship of quarterly contests on lakeplacid.com
- Lodging establishments have access to our FREE reservation system on lakeplacid.com
- Lodging Packages & promotions on lakeplacid.com
- Weekly ‘Adirondacks, USA’ E-Blast sponsorship.
- Take your business ‘for a spin’ on adirondacksusa.com
- Opportunities to host travel writers
- Brochure display in the Lake Placid Visitors Center
for more information visit our Marketing Opportunities Page or contact adsales@roostadk.com, 518.523.2445 x 115.
Business Resources
If you’re in business in the area or would like to start a business, finding the resources to assist you in the Adirondacks can be complex. We’ve provided a variety of links below that may help in funding and marketing:
RESEARCH
WRITING CONTENT FOR THE WEB
CONSUMER JOURNEY TO ONLINE PURCHASE
TRAVELERS ROAD TO DECISION
CONFERENCE CENTER CONVENTION CALENDAR
CONSUMER BUYING CYCLE
ESSEX COUNTY I.D.A.
ADIRONDACK PARK RECREATIONAL STRATEGY
JOB FAIR
LAKE PLACID BRAND TOOL KIT FILES:
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