Saranac Lake Area
Decidedly Different.
ROOST efforts in Saranac Lake.
Saranac Lake is a place that’s authentically Adirondack and decidedly different. At first glance, it’s a historic village where the lakes and mountains are as accessible as the fresh air.
A closer look reveals a downtown with an urban vibe where creative energy flows freely. Art, music, and healthy living help define the culture of this inspiring place, while shops and cafes provide waypoints for connecting with locals.
Here is a hub that connects surrounding communities, and it’s all intertwined with waterways, forests, and roads that roll past one scenic vista after another. This is a place where a beautiful balance is struck: It’s a nature-lover’s paradise infused with bold ideas and quirky originality, all done in a way only Saranac Lakers can pull off.
LEISURE MARKETING
ROOST staff engage in a variety of activities in the promotion of Saranac Lake.
- ROOST performs all operations involved in hosting and maintaining a regional destination website: SaranacLake.com
- Paid campaigns
- Manage social media platforms: Facebook, Twitter, Instagram, Youtube channel and Pinterest board
Financial Support for the Area
- The Regional Office of Sustainable Tourism (ROOST) employs a Saranac Lake Regional Marketing Manager (Justin Levine) based out of 193 River Street in Saranac Lake.
- ROOST contributes $20,000/year towards the management of a Welcome Center at 39 Main Street in Saranac Lake.
DMP
Saranac Lake was part of the first round of Destination Master Planning projects that began in 2007. With the guidance of ROOST and a third party facilitator, a task force of stakeholders has met periodically to analyze the current condition of the destination and to develop action plans, suggest and recruit responsible implementers and develop the master plan.
Saranac Lake’s plan accents its long history of Adirondack Guides, Health and Wellness and the Arts, and highlights the area as an independent destination under the Adirondack umbrella.
DOWNLOAD THE SARANAC LAKE DMP
BUSINESS RESOURCES
If you’re in business in the area or would like to start a business, finding the resources to assist you in the Adirondacks can be complex. We’ve provided a variety of links below that may help in funding and marketing:
RESEARCH
MEDIA RESOURCES
MEDIA LIBRARY
NORTH ELBA LEAF (LOCAL ENHANCEMENT & ADVANCEMENT FUND)
SARANAC LAKE BRANDING
FUNDING STREAMS
Lodging businesses in North Elba collect an Essex County Occupancy Tax that helps support our efforts on behalf of Saranac Lake. In addition, our marketing initiatives have been financially supported through funding from the Village of Saranac Lake and Town of Harrietstown.
CONTRACTS
HOW TO PROMOTE YOUR BUSINESS
Businesses in the Saranac Lake Area can take advantage of the following opportunities:
- Enhanced photo listings on saranaclake.com
- Sponsorship of quarterly contests on saranaclake.com
- Use of our online booking system via saranaclake.com
- Weekly ‘Adirondacks, USA’ E-mail sponsorship
- Take your business ‘for a spin’ on adirondacksusa.com
- Opportunities to host travel writers
For more information visit our Marketing Opportunities Page or contact adsales@roostadk.com, 518.523.2445 x 115.
