Sure, in the winter it sometimes earns the distinction of being the “coolest” temperature, but Saranac Lake is cool in a whole host of ways. It’s a mecca for paddling, fishing and all things water, with a robust arts community, eclectic restaurants and shops, and significant history, the vibe here is cool all year round.
ROOST staff engage in a variety of activities in the promotion of Saranac Lake.
Saranac Lake was part of the first round of Destination Master Planning projects that began in 2007. With the guidance of ROOST and a third party facilitator, a task force of stakeholders has met periodically to analyze the current condition of the destination and to develop action plans, suggest and recruit responsible implementers and develop the master plan.
Saranac Lake’s plan accents its long history of Adirondack Guides, Health and Wellness and the Arts, and highlights the area as an independent destination under the Adirondack umbrella.
Kelly Brunette, Regional Marketing Manager for Saranac Lake
If you’re in business in the area or would like to start a business, finding the resources to assist you in the Adirondacks can be complex. We’ve provided a variety of links below that may help in funding and marketing:
Lodging businesses in North Elba collect an Essex County Occupancy Tax that helps support our efforts on behalf of Saranac Lake. An occupancy tax was adopted for Franklin County beginning in 2016. In addition, our marketing initiatives have been financially supported through funding from the Village of Saranac Lake, Town of Harrietstown and Franklin County.
Businesses in the Saranac Lake Area can take advantage of the following opportunities: