Saranac Lake Area

The Adirondack’s Coolest Place.

ROOST efforts in Saranac Lake.

Sure, in the winter it sometimes earns the distinction of being the “coolest” temperature, but Saranac Lake is cool in a whole host of ways. It’s a mecca for paddling, fishing and all things water, with a robust arts community, eclectic restaurants and shops, and significant history, the vibe here is cool all year round.  

LEISURE MARKETING

ROOST staff engage in a variety of activities in the promotion of Saranac Lake.

  • ROOST contributes $20,000/year towards the management of a Welcome Center at 39 Main Street in Saranac Lake.
  • ROOST performs all operations involved in hosting and maintaining a regional destination website: SaranacLake.com
  • Paid campaigns
  • Manage social media platforms: Facebook, Google+, Twitter, Youtube channel and Pinterest board

Financial Support for the Area

  • The Regional Office of Sustainable Tourism (ROOST) employs a Saranac Lake Regional Marketing Manager (Kelly Brunette) based out of 193 River Street in Saranac Lake.
  • ROOST contributes $20,000/year towards the management of a Welcome Center at 39 Main Street in Saranac Lake.

DMP

Saranac Lake was part of the first round of Destination Master Planning projects that began in 2007. With the guidance of ROOST and a third party facilitator, a task force of stakeholders has met periodically to analyze the current condition of the destination and to develop action plans, suggest and recruit responsible implementers and develop the master plan.

Saranac Lake’s plan accents its long history of Adirondack Guides, Health and Wellness and the Arts, and highlights the area as an independent destination under the Adirondack umbrella. 

DOWNLOAD THE SARANAC LAKE DMP

Regional Marketing Manager

Regional Marketing Manager

Kelly Brunette, Regional Marketing Manager for Saranac Lake

kelly@roostadk.com

(518)621-3649

BUSINESS RESOURCES

If you’re in business in the area or would like to start a business, finding the resources to assist you in the Adirondacks can be complex. We’ve provided a variety of links below that may help in funding and marketing:

 

RESEARCH

GOOGLE+ FOR BUSINESSES

WRITING CONTENT FOR THE WEB

CONSUMER JOURNEY TO ONLINE PURCHASE

TRAVELERS ROAD TO DECISION

CONSUMER BUYING CYCLE

ESSEX COUNTY I.D.A.

FRANKLIN COUNTY I.D.A.

ADIRONDACK PARK RECREATIONAL STRATEGY

2014 PROGRESS REPORT

FUNDING STREAMS

Lodging businesses in North Elba collect an Essex County Occupancy Tax that helps support our efforts on behalf of Saranac Lake. An occupancy tax was adopted for Franklin County beginning in 2016. In addition, our marketing initiatives have been financially supported through funding from the Village of Saranac Lake, Town of Harrietstown and Franklin County.

CONTRACTS

HARRIETSTOWN CONTRACT

SARANAC LAKE CONTRACT

ESSEX COUNTY CONTRACT

FRANKLIN COUNTY CONTRACT

SARANAC LAKE AREA CHAMBER OF COMMERCE

Note: Funding from Franklin County is part of the operating budget; there is no contract for services.

HOW TO PROMOTE YOUR BUSINESS

Businesses in the Saranac Lake Area can take advantage of the following opportunities:

  • Enhanced photo listings on saranaclake.com
  • Sponsorship of quarterly contests on saranaclake.com
  • Use of our online booking system via saranaclake.com
  • Weekly ‘Adirondacks, USA’ E-mail sponsorship
  • Take your business ‘for a spin’ on adirondacksusa.com
  • Opportunities to host travel writers

For more information visit our Marketing Opportunities Page or contact adsales@roostadk.com, 518.523.2445 x 115.