Lake Champlain Region

New York’s Adirondack Coast

ROOST efforts in the Lake Champlain Region

This awe-inspiring region offers a unique blend of striking scenic beauty, endless outdoor recreational opportunities and celebrated heritage. Visitors can play a round of golf on an historic links-style course; pick a bike route past historic forts and farmland, explore the coast and choose to sail, fish, swim, or search for the elusive Lake Champlain monster. 

 

ROOST has maintained the LakeChamplainRegion.com website to promote all the regional offerings to the traveling public. By adding content to the site, and by utilizing paid search and display ads, we continue to promote the region to potential visitors.

 

The communications team hosts travel writers in the area for editorial coverage and maintains several social media accounts including Facebook, Youtube channel, and Pinterest board.

 

Our office also staffs the visitor center at the Crown Point Bridge; a gateway into the Adirondacks from points east.

Financial Support for the Region

  • ROOST supports this region via staffing and management of the Visitor Center at Crown Point.
  • Through the Adirondack Regional Tourism Council, we support the efforts of Lakes to Locks Passage.
  • We sub-contract the Ticonderoga Area Chamber of Commerce to provide visitor assistance through the chamber office.
  • ROOST also economically supports fishing tournaments on Lake Champlain through the Town of Ticonderoga.

DMP

In 2007, the communities of Ticonderoga and Moriah were included in the Destination Master Planning process facilitated by the ROOST office.

Many of the long- and short-term tasks have been tackled, and the reports will be considered as part of an updated process that began in 2014.

DOWNLOAD THE MORIAH DMP

DOWNLOAD THE TICONDEROGA DMP

Current DMP projects

For the purpose of Destination Planning, the region has been broken into sections of geographically-connected communities, and ROOST is currently leading DMP processes for these Tourism Destination Areas:

  • Towns of Ticonderoga, Crown Point, Moriah, Hague and Putnam
  • Towns of Chesterfield, Willsboro, Essex and Westport

Regional Marketing Manager

Regional Marketing Manager

Suzanne Maye, Regional Marketing Manager for the Lake Champlain Region

suzanne@roostadk.com

(518)597-4649

Business Resources

If you’re in business in the area or would like to start a business, finding the resources to assist you in the Adirondacks can be complex. We’ve provided a variety of links below that may help in funding and marketing:

 

RESEARCH

GOOGLE+ FOR BUSINESSES

WRITING CONTENT FOR THE WEB

CONSUMER JOURNEY TO ONLINE PURCHASE

TRAVELERS ROAD TO DECISION

CONSUMER BUYING CYCLE

ADIRONDACK PARK RECREATIONAL STRATEGY

Funding Streams

Work conducted in the Champlain Region is supported by the Occupancy Tax collected by area hoteliers and funding raised by the local businesses that advertise themselves through our marketing initiatives.

Contracts

ROOST has an annual contract with Essex County for tourism marketing:

ESSEX COUNTY CONTRACT

We contract with the Ticonderoga Area Chamber of Commerce for them to support our tourism programs with visitor center operations:

ROOST-TICONDEROGA CONTRACT

How to Promote Your Business

Businesses in the Champlain Region can take advantage of the following marketing opportunities:

 

  • Enhanced photo listings on LakeChamplainRegion.com. In 2013 the site received 73,963 unique visitors
  • Weekly ‘Adirondacks, USA’ E-Blast sponsorship.
  • Take your business ‘for a spin’ on adirondacksusa.com
  • Opportunities to host travel writers
  • Sponsorship of quarterly contests on lakechamplainregion.com

 

For more information visit our Marketing Opportunities Page or Contact Suzanne Maye, 518.597.4649.