29 May Regional Office of Sustainable Tourism conducts strategic plan survey
Information gathered will contribute to organization’s updated 3-year strategic plan
The Regional Office of Sustainable Tourism (ROOST) is seeking feedback from residents, community partners, and business owners throughout Essex and Hamilton counties, along with those living and working within the Tupper Lake and Saranac Lake regions, to gather information that will contribute to the organization’s updated 3-year strategic plan.
Anyone living or working in these regions is encouraged to take part in the survey, which can be accessed here.
According to ROOST CEO Dan Kelleher, local input is essential to this process. “The feedback we receive from businesses, local government leaders, community members, and other stakeholders through this survey will inform the strategic plan update, ensuring it aligns with the shared vision and needs of those who live, work, and invest in our tourism economy,” he said.
ROOST’s strategic plan focuses on four primary objectives: destination marketing, community engagement, destination development and management, and organizational sustainability. The survey results will be used to guide ROOST efforts within each of those overall objectives.
Kelleher explained that ROOST’s strategic plan is a crucial part of its role as a destination management and marketing organization (DMMO). “One important aspect of ROOST’s responsibilities is its work with local partners to develop and support initiatives to sustain healthy communities — economically, socially, and environmentally,” he said. “Our strategic plan guides those initiatives, so it’s important that it is updated on a regular basis with as much stakeholder input as possible. The survey results will directly inform initiatives through 2028.”
The survey will be sent via email to local residents, business owners, elected officials, community partners and other stakeholders. It will also be available through social media channels, via local media outlets, and on the ROOST website at ROOSTAdk.com.
The confidential survey will take approximately 15 minutes to complete, and should be done in one session so that all answers can be submitted. The last day to complete the survey is June 13.
ROOST has partnered with Coraggio Group, a consulting firm specializing in tourism-oriented research and community prosperity strategies, to conduct the survey and tabulate the results. ROOST released its most recent 3-year plan in 2023; its updated strategic plan is expected to be released later this year.
##
No Comments