Whiteface Region

Get Close.

ROOST efforts in the Whiteface Region

Few places on earth can claim to be THIS CLOSE to this much. World class fly fishing waters, breathtaking mountain trails, Santa’s reindeer, Whiteface Mountain ski and bike runs, and shopping in an artists’ community. The Towns of Wilmington and Jay are easily accessible, convenient and surprisingly affordable to visitors. 

LEISURE MARKETING

WhitefaceRegion.com is the promotional url that we use to attract visitors. ROOST staff, with the assistance of the Whiteface Mountain Tourism and Business Center staff and Wilmington Recreational Committee continue to update content on the site to attract visitors to the region.

 

Staff maintains social media channels for the region (Facebook, Twitter, InstagramYoutube channel, and Pinterest board) to spread our social reach. Additionally, the communications team hosts travel writers in the area to increase awareness of all that the Whiteface Region has to offer.

UNIQUE SITE VISITS IN 2013: 49,090

This represents a 38.88% increase over 2012 site traffic. This trend continues with pageviews: 2013 numbers 37.28% higher than 2013 at 154,545.

 

Continuous content development helps generate this growth.

Financial Support for the Region

  • ROOST supports the Whiteface Mountain Regional Tourism and Business Center via contract for services
  • Support of regional events:
    1. Wilmington/Whiteface 100K
    2. Annual Wilmington/Whiteface Bikefest
    3. Annual Whiteface Mountain Uphill Bike Race
    4. Annual Ausable River Two-Fly Challenge

DMP

Wilmington was included in the first round of DMP project processes that began in 2007. 

Wilmington’s Master Plan seeks to bolster the tourism economy by achieving several goals such as building cooperative partnerships, and keeping their strong position in fly fishing, outdoor recreation and bicycling markets while maintaining the small town character of the destination. 

DOWNLOAD WILMINGTON DMP 

Regional Marketing Manager

Regional Marketing Manager

Catherine Ericson, Regional Marketing Manager for the Whiteface Region

catherine@roostadk.com

(518)621-3656

BUSINESS RESOURCES

If you’re in business in the area or would like to start a business, finding the resources to assist you in the Adirondacks can be complex. We’ve provided a variety of links below that may help in funding and marketing:

 

RESEARCH

GOOGLE+ FOR BUSINESSES

WRITING CONTENT FOR THE WEB

CONSUMER JOURNEY TO ONLINE PURCHASE

TRAVELERS ROAD TO DECISION

CONSUMER BUYING CYCLE

ESSEX COUNTY I.D.A.

ADIRONDACK PARK RECREATIONAL STRATEGY

FUNDING STREAMS

Work conducted on behalf of the Whiteface Region is supported through the occupancy tax collected by area lodging properties.

CONTRACTS

The following link is the current contract between Essex County and ROOST for tourism promotion:

ESSEX COUNTY CONTRACT

Additionally, ROOST contracts with the Whiteface Region Tourism and Business Center to man a visitors center in the region and maintain online databases.

ROOST-WHITEFACE REGION CONTRACT

HOW TO PROMOTE YOUR BUSINESS

ROOST supports the efforts of the Whiteface Mountain Regional Tourism and Business Center by providing members of the chamber a photo listing on whitefaceregion.com.

 

Businesses may also take advantage of the following opportunities:

  • Enhanced photo listings on lakeplacid.com – LakePlacid.com received 883,862 unique visitors in 2013
  • Sponsorship of quarterly online Contests – these contests are used to secure additional contacts that we can re-market to on behalf of the region
  • Lodging establishments have access to our FREE reservation system on lakeplacid.com & whiteface region.com
  • Lodging Packages & promotions on lakeplacid.com & whitefaceregion.com
  • Weekly ‘Adirondacks, USA’ E-Blast sponsorship.
  • Take your business ‘for a spin’ on adirondacksusa.com
  • Opportunities to host travel writers
  • Brochure display in the Lake Placid Visitors Center

 

To become a member of the Chamber and support community efforts contact info@whitefaceregion.com or 518-946-2255

For all other inquires, visit our Marketing Opportunities Page or contact adsales@roostadk.com, 518.523.2445 x 115.