As the accredited Destination Marketing Organization (DMO) [view Corporate milestones on the home page for more information] for Essex County, ROOST is responsible for promoting Lake Placid and the High Peaks region to the traveling public.
We do this with staff dedicated to both leisure and conference marketing and sales, and by supporting the business associations who provide services to the region’s businesses.
In addition to operating a visitors center on Main Street in Lake Placid, ROOST hosts, manages, maintains, develops content, performs search engine optimization and executes paid campaigns for the destination website, lakeplacid.com.
There are a number of ways to take advantage of this high traffic site. See the “How to Promote Your Business” section to the right!
We have maintained www.LakePlacid.com for 16 years, growing content and traffic year over year resulting in 4,970,473 pageviews. Through content development, paid search and a variety of other promotions, we are continually driving traffic to this site – promoting travel ideas and area businesses to the traveling public.
The sales strategy for the Conference Center at Lake Placid is conducted cooperatively by the Lake Placid CVB/Regional Office of Sustainable Tourism (ROOST) and the New York State Olympic Regional Development Authority (ORDA). The strategy includes attracting a combination of regional day business, and multi-day, town-wide conferences, which are typically booked up to four years in advance.
Our office also maintains the meetings website: MeetingsLakePlacid.com
Lake Placid was included in the Destination Master Planning process that began in 2007.
The resulting vision for Lake Placid was to grow its tourism economy while making tourism a better fit for the community; seek a balance among event-based, recreational and leisure tourism patronage; contribute to a greater quality of life for residents and be a “greener” year-round destination.
The challenge for Lake Placid is to find a path that enables the tourism economy to grow while managing or reducing any negative impacts from tourism on both local lifestyles and the visitor experience itself.
Although ROOST has evolved away from Chamber of Commerce-like activities, (see Corporate Milestones on the Home Page) we still support local business efforts:
Catherine Ericson, Regional Marketing Manager for the Lake Placid/High Peaks Region.
If you’re in business in the area or would like to start a business, finding the resources to assist you in the Adirondacks can be complex. We’ve provided a variety of links below that may help in funding and marketing:
Tourism initiatives for Lake Placid & the High Peaks Region is funded through a variety of resources:
Businesses in Lake Placid and Essex County can take advantage of the following opportunities: