Lake Placid & the High Peaks

Invent Your Own Perfect Day

ROOST Efforts in Supporting the Lake Placid/High Peaks Region

As the accredited Destination Marketing Organization (DMO) [view Corporate milestones on the home page for more information] for Essex County, ROOST is responsible for promoting Lake Placid and the High Peaks region to the traveling public.

 

We do this with staff dedicated to both leisure and conference marketing and sales, and by supporting the business associations who provide services to the region’s businesses.

LEISURE MARKETING

In addition to operating a visitors center on Main Street in Lake Placid, ROOST hosts, manages, maintains, develops content, performs search engine optimization and executes paid campaigns for the destination website, lakeplacid.com

 

The communications team hosts travel writers to secure editorial coverage and maintains several social media accounts including Facebook, Twitter, Google+, Youtube channel and Pinterest board.

UNIQUE SITE VISITS IN 2015: 4,970,473

There are a number of ways to take advantage of this high traffic site. See the “How to Promote Your Business” section to the right!

 

We have maintained www.LakePlacid.com for 16 years, growing content and traffic year over year resulting in 4,970,473 pageviews. Through content development, paid search and a variety of other promotions, we are continually driving traffic to this site – promoting travel ideas and area businesses to the traveling public.

MEETING MARKET / CONFERENCE SALES

The sales strategy for the Conference Center at Lake Placid is conducted cooperatively by the Lake Placid CVB/Regional Office of Sustainable Tourism (ROOST) and the New York State Olympic Regional Development Authority (ORDA). The strategy includes attracting a combination of regional day business, and multi-day, town-wide conferences, which are typically booked up to four years in advance. 

 

Our office also maintains the meetings website: MeetingsLakePlacid.com

DMP

Lake Placid was included in the Destination Master Planning process that began in 2007. 

 

The resulting vision for Lake Placid was to grow its tourism economy while making tourism a better fit for the community; seek a balance among event-based, recreational and leisure tourism patronage; contribute to a greater quality of life for residents and be a “greener” year-round destination.

 

The challenge for Lake Placid is to find a path that enables the tourism economy to grow while managing or reducing any negative impacts from tourism on both local lifestyles and the visitor experience itself. 

DOWNLOAD LAKE PLACID DMP

Support of Business Associations

Although ROOST has evolved away from Chamber of Commerce-like activities, (see Corporate Milestones on the Home Page) we still support local business efforts:

Lake Placid Business Association  

Keene Valley Business Association

Lake Placid/North Elba Community Development Board 

Regional Marketing Manager

Regional Marketing Manager

Catherine Ericson, Regional Marketing Manager for the Lake Placid/High Peaks Region.

catherine@roostadk.com

(518)621-3656

Business Resources

If you’re in business in the area or would like to start a business, finding the resources to assist you in the Adirondacks can be complex. We’ve provided a variety of links below that may help in funding and marketing:

RESEARCH

GOOGLE+ FOR BUSINESSES

WRITING CONTENT FOR THE WEB

CONSUMER JOURNEY TO ONLINE PURCHASE

TRAVELERS ROAD TO DECISION

CONFERENCE CENTER CONVENTION CALENDAR

CONSUMER BUYING CYCLE

ESSEX COUNTY I.D.A.

ADIRONDACK PARK RECREATIONAL STRATEGY

JOB FAIR

LAKE PLACID BRAND TOOL KIT FILES:

Funding Streams

Tourism initiatives for Lake Placid & the High Peaks Region is funded through a variety of resources:

  • Essex County Occupancy Tax
  • Contracts from the Town of North Elba and the Village of Lake Placid
  • Business participation in marketing initiatives
  • I Love NY Matching Funds
  • Commissions on Convention Sales
Contracts
How to Promote your Business

Businesses in Lake Placid and Essex County can take advantage of the following opportunities:

  • Enhanced photo listings on lakeplacid.com
  • Sponsorship of quarterly contests on lakeplacid.com
  • Online bookings through lakeplacid.com
  • Lodging Packages & promotions on lakeplacid.com
  • Weekly ‘Adirondacks, USA’ E-mail sponsorship.
  • Take your business ‘for a spin’ on adirondacksusa.com
  • Opportunities to host travel writers
  • Brochure display in the Lake Placid Visitors Center

for more information visit our Marketing Opportunities Page or contact adsales@roostadk.com, 518.523.2445 x 115.