17 Dec ROOST news
Holiday events, millennial travelers, Cycle Adirondacks and more! Read this week's ROOST news: ...
Local News
17 Dec Wild Center unveils research for attracting millennial travelers
The Wild Center leadership knew it wasn’t reaching millennial travelers as well as it could, so they decided to look into how to fix that. The Wild Center unveiled research that will help the museum and the entire Adirondack region target their marketing efforts in a...
17 Dec ROOST provides marketing status report to Harrietstown and Saranac Lake officials
As part of a year-end informational meeting, Regional Office of Sustainable Tourism (ROOST) representatives provided a marketing program status report to Saranac Lake area officials at the ROOST Lake Placid office in early December. In 2013, ROOST entered into an contract with the Town and Village...
16 Dec Route for Second Annual Cycle Adirondacks Bike Tour Announced
Registration is open for the August 2016 week-long, fully supported road bike tour created to benefit the Adirondack Park SARANAC LAKE – The Wildlife Conservation Society announced the route for the second annual Cycle Adirondacks, a week-long road bike tour through the Adirondack Park scheduled to take place...
04 Dec ROOST news
A branding study, millennial visitors and restaurant week! Read this week's ROOST news: ...
03 Dec ESWG announces new events for 2016
Empire State Winter Games (ESWG) officials unveil 2016 events, featuring new competitions along with traditional sports adirondacks, usa – A new brand, new events, new logo, new website. Welcome to the 2016 Empire State Winter Games (ESWG), set for Feb. 4-7 in the Adirondack region. Event organizers...
03 Dec Learn how to attract millennial visitors
Please join The Wild Center, ROOST and the Adirondack Regional Tourism Council for a presentation on a new landmark marketing study on tourism activity by the millennial generation. Anyone in hospitality, tourism, local government, business and related fields is invited to learn about the study from...
03 Dec Save the Date: ROOST’s 2016 ADK Destination Marketing Summit
Technology, Trends and Tools for Adirondack businesses and organizations Marketing in the 21st century is NOT what it used to be. Spend a day with ROOST and industry experts to gain an understanding of current marketing trends, learn how to leverage the power of social media platforms and...
19 Nov ROOST news
Training tonight, the halo effect, and we're hiring! Check out this week's ROOST news....
19 Nov McKenna inducted to Lake Placid Hall of Fame
ROOST CEO James McKenna was inducted into the Lake Placid Hall of Fame this weekend at a ceremony at the Conference Center at Lake Placid. Beverley Pratt Reid, historian of the town of North Elba and village of Lake Placid, was also inducted. ROOST employees and...