03 Dec Save the Date: ROOST’s 2016 ADK Destination Marketing Summit
Technology, Trends and Tools for Adirondack businesses and organizations
Marketing in the 21st century is NOT what it used to be. Spend a day with ROOST and industry experts to gain an understanding of current marketing trends, learn how to leverage the power of social media platforms and ensure your presence on the World Wide Web is attracting attention!
MARK YOUR CALENDAR:
March 3, 2016
at the Conference Center at Lake Placid
REGISTRATION $20.00
AGENDA
8-9 am: Check-in and continental breakfast
9 – 9:05 am: Welcome – James McKenna, ROOST President/CEO
9:06-9:45 am: Travel planning today: Overview of the consumer experience, from inspiration to booking.
Presenter: Jasen Lawrence, marketing director, ROOST
10-10:45 a.m. SESSION 1 – Does your website suck?
Case studies showcasing best (and worst) practices for your business’ online curb appeal.
Presenter: Sheila Scarborough, co-founder, Tourism Currents
SESSION 2 – Advanced Content Marketing and Understanding Analytics
Learn about content development, how to track campaigns and understand website analytics. Presenter: Jasen Lawrence, marketing director, ROOST
11-11:45 a.m. SESSION 1: Local Search – How to Optimize for this Important Algorithm
When was the last time you pulled your phone out to search for a local restaurant or business information? Chances are it wasn’t long ago. In today’s mobile society, people expect accurate local information to be at their fingertips. Understanding how the local algorithm impacts the search results will give you the knowledge you need to increase your ability to be found by your target audience.
Presenter: Shelly Cihan, Senior Digital Strategist, Adworkshop
SESSION 2: Who Are They?
Making assumptions: Learn how to evaluate whether you are targeting the customers who really want your product. Presenter: TBD
Noon -1:30 p.m.: Lunch with Keynote Speaker – The Power of One Voice (The Halo Effect)
The value of consistent destination branding goes beyond the economic impact
from actual visitation. Presenter: Dr. Bill Siegel | Founder & CEO, Longwoods International
1:30-2:15 p.m. SESSION 1 – Why Should I be on Social Media?
Learn how you can harness the power of social media to elevate your business and brand. Co-presenters: Kelly Frady, Director of Digital Marketing and David Conlan, Director of Client Services – Adworkshop
SESSION 2 – Paying to be Social
It’s a pay-to-play world out there – are you in the game? Learn how, where and why social advertising can maximize your exposure.
Presenter: Stanzi McGlynn, Sr. Digital Marketing Specialist – Adworkshop
2:30-3:15pm: SESSION 1 – Media Relations 101
From blogs to press releases to travel media; learn how to obtain news and editorial coverage for your business and events, and take advantage of some free resources for region businesses. Presenter: Kim Rielly, director of communications, ROOST
SESSION 2 – Reputation Management
Make sure you’re listening to what your customers saying about you, learn how to handle those pesky TripAdvisor reviews and more! Presenter: Sheila Scarborough, co-founder Tourism Currents
3:30-4:00pm: Wrap-up Q&A
Moderated panel discussion with all presenters.
4:00-5:00pm: Networking reception
Agenda subject to change.
Adirondack Destination Marketing Summit sponsored by ROOST and the Conference Center at Lake Placid.
REGISTER NOW
No Comments