About ROOST

The Lake Placid and I Love NY Horse Shows are returning to the North Elba Show Grounds for the 57th time this summer, bringing nearly 1,000 horses and their riders to the Adirondacks. The equestrian competitions will take place over two weeks, between June 23 and July 5, with more than $700,000 in prize money awarded.The Lake Placid Horse Show (LPHS) takes place from June 23 - 28, beginning at 8:00 a.m. each day. The event will feature two weeks of Olympic-level equestrian competition. The I Love NY Horse Show is scheduled to take place from June 30 - July 5, also beginning at 8:00 a.m.; ending at approximately 5:00 p.m. each day. There will be no competition on June 29.Tickets to the events may be purchased at the gate. Admission is as follows: free admission on Tuesdays; Wednesday - Friday $8, Saturday - Sunday $12. Veterans receive a 50% discount. Children 12 and under receive free admission when accompanied by a paying adult. Organizers are hosting “Community Appreciation Day sponsored by Uihlein Foundation” on Saturday, June 27 with free admission for local residents, a dog costume contest, and other family activities.Bleacher seating is available around four separate show rings. Guests are also welcome to bring lawn chairs or picnic blankets for a relaxed viewing experience. Well-behaved and leashed dogs are also welcome.Competitors, their families, vendors, and spectators will enjoy recent upgrades to the horse show grounds, designed to accommodate world-class performances in any weather condition. The facility has undergone a significant renovation project over the past two years which includes a complete redesign of the grounds, an all-weather grand prix ring, new hunter rings, and expanded warm-up arenas. Renovations also include enhancements to the stabling area and vendor area set to debut this summer. The newly designed and constructed clubhouse and VIP pavilion will welcome this year’s competitors and spectators. The enclosed, modern facility has been designed to elevate the exhibitor and spectator experience, along with space for spectator services, catering and event administration and operations. Guests can look forward to a new space, expanded dining options, upgraded VIP experiences, additional Wi-Fi access points, and the opportunity to reserve tables for each barn. This new clubhouse replaces the original structure built in the early 1980s. “Community Appreciation Day is a way to help celebrate all the improvements made to the horse shows over the past two years,” said Philip Richter, chairman of LPHS, Inc. “We want to show our appreciation to the local community for their ongoing support. From competition ring and stabling area upgrades which the horse show undertook, to the new clubhouse which the Town of North Elba provided with financial support from the state, we now have a whole new show grounds. This has led to increased popularity of the horse show and that is translating to more riders, more horses, more sponsors, and more visitors to Lake Placid and the surrounding areas. In recognition of this successful community partnership, we invite everyone in the community to come to the horse show and enjoy all we have to offer, especially on Community Appreciation Day which will have free admission and lots of family fun attractions!”LPHSA, Inc. is a 501(c)(3) not-for-profit charitable organization. Further information is available by calling the Lake Placid Horse Shows at 518-523-9625 or online at www.lakeplacidhorseshows.org.

The fifth annual Tri-Lakes Pride event will take place on Sunday, June 28 from 12 - 4 p.m. in Saranac Lake. The event features a celebration through downtown, ending at Riverside Park where speakers, exhibitors and entertainment will celebrate the region’s diversity. The event concludes with a dance party in the park from 3 - 4 p.m.The free event welcomes members of the LGBTQI+ community from across the Adirondacks, along with their families, friends, local elected officials, supportive organizations, businesses, and other allies.According to Event Coordinator Jordanna Mallach, proceeds from the event will benefit three local organizations focused on food insecurity in the region: Saranac Lake Interfaith Food Pantry, Tupper Lake Community Food Pantry, and Lake Placid Thrive and Thrift. “We know so many people across our community are struggling. We’ve decided that revenue from exhibit space will be divided among these organizations,” she said. Organizers will also be accepting donations of non-perishable food items and hygiene products along with monetary donations, with checks made directly payable to any or all of the specific organizations supported.One of the most popular elements of the celebration is the parade, leading attendees through downtown Saranac Lake to Riverside Park. The parade begins at 12 p.m. near the Saranac Lake Post Office, traveling along Broadway and Main Street toward the park. Businesses, organizations or individuals interested in taking part in the parade should contact Johnna Macdougall at macdougalljohnna@gmail.com.According to Mallach, the event has historically attracted a number of businesses and a diverse slate of organizations that provide various resources, information, and support for local community members. Exhibit space is still available. Participants can obtain a 10-foot x 10-foot space for $25 and must provide their own tent, chairs, and tables. “We are always hoping to add more business participants,” commented Mallach. According to Mallach the event is open to everyone. “The LGBTQI+ community is so inclusive; we genuinely hope that people from all walks of life come out to celebrate,” commented Mallach. “The event is designed to celebrate diversity and, by definition, that means that we celebrate absolutely everyone. The more, the merrier.”Mallach explained that organizers are looking for people willing to volunteer their time on the day of the pride event. “We are so grateful for all of the support to date - so many have offered their time and expertise,” she said. “We’d certainly love to hear from people who may be interested in volunteering during the event itself, as it’s an incredibly busy day.” Businesses or organizations that would like more information about exhibit space, or who are willing to volunteer during the event are encouraged to reach out to Jordanna Mallach at trilakespride@gmail.com.

Lake Placid is set to host its annual Fourth of July celebration on Saturday, July 4, featuring live music, family-friendly activities, a parade on Main Street, and a spectacular fireworks display. This year’s theme is "Rings of Independence: Celebrating 250 Years and Lake Placid's Legacy." 4th of July Lake Placid Event Details: Anticipated 11:12 a.m. | Vermont National Guard Flyover - four F-35s soar over Lake Placid1:00 p.m. – 4:00 p.m. | Live music in Mid's Park with the All Night Boogie Band5:00 p.m. | 4th of July Parade. Starts on Parkside Drive and runs to Saranac Avenue.6:00 p.m. – 9:00 p.m. | Patriotic Inline Skating on the Olympic Oval9:30 p.m. | Set the Night to Music Fireworks Spectacular over Mirror Lake. This is in its 3rd decade! Adding to the day’s festivities is the I Love New York Horse Show at the North Elba Show Grounds, running June 30 – July 5. On July 4, spectators can enjoy world-class competitions beginning at 8:00 a.m. Supporting the Independence Day celebration, the Olympic Center will be illuminated throughout the weekend.According to Catherine Ericson, ROOST community liaison and member of the organizing committee, it’s important that the event feels like a true hometown celebration, while also acknowledging the nation’s 250th birthday. “This day celebrates a significant milestone in our nation’s history,” she said. “The event is also about bringing people together to celebrate our town’s local history and legacy in a fun and visible way throughout the community. The parade itself is always an exciting part of the celebration. We welcome everyone from local businesses and scout troops to workplace teams and groups of friends to join in. It’s an opportunity to showcase the creativity, pride, and energy that define this community.”The holiday wouldn’t be complete without the ever-popular Fourth of July parade at 5:00 p.m. along Main Street. The parade route begins on Parkside Drive near the Olympic Center and ends at the intersection of Main Street and Saranac Avenue. Past and present Olympians will take part in the parade. Immediately following the parade, there will be a meet and greet with athletes at the Olympic Oval. Posters will be available for autographs! Capping off the evening, Lake Placid’s Set the Night to Music Fireworks Spectacular will illuminate the skies over Mirror Lake at 9:30 p.m. The music will be simulcast on LAKE FM; listeners can tune in on their portable radio or on speakers throughout the village. According to ROOST Communications Manager Jane Hooper, small towns and villages offer the quintessential American experience. “Spending July 4 in Lake Placid, arguably one of our nation’s best ‘small-town USA’ villages, allows community members and visitors the shared experience of taking part in a fun celebratory event. Locals, visitors, friends, neighbors, parents, grandparents, kids and even the family dog all come together to celebrate. Visitors to the region become our friends and neighbors when we all celebrate together,” she said. A full schedule of events can be found by visiting: lakeplacid.com/events/4th-of-july-in-lake-placidContact Catherine Ericson at the Regional Office of Sustainable Tourism (ROOST) via email catherine@roostadk.com to register for the parade. Please include your name, group name, contact info, and note whether you will be entering a float or walking/biking.

The 27th Ironman Lake Placid will take place on Sunday, July 19 throughout the communities of Lake Placid, Keene, Wilmington, Au Sable Forks and Jay and Upper Jay. The weekend also includes various events and activities leading up to the race beginning on Thursday, July 16.The annual Ironkids Dip-n-Dash event takes place on Friday, July 17 at 2:00 p.m. for those aged 7-17. The IronKids Fun Run is also scheduled on July 17, with four different distances based on age categories between 0-17: the diaper dash, toddler tot trot, half-mile, and one-mile race.Competitors and their supporters can visit the Ironman village at the Olympic oval, beginning on July 16. The Ironman village offers participants the opportunity to learn about various event sponsors, local attractions and businesses, visit the tech service center, and purchase official Ironman clothing and gear.The race begins at 6:15 a.m. on July 19; participants have 17 hours, from the time they begin, to finish the event. Its bike and marathon courses take athletes through Lake Placid, Keene, Au Sable Forks, Jay, Upper Jay, and Wilmington throughout the day and late into the night. Traffic pattern changes, road closures and delays will impact communities along the bike and run courses beginning shortly after 5:00 a.m. Bike and run traffic should be anticipated throughout the morning and afternoon; runner traffic will continue until midnight.A list of alternate routes, road closures, and delays, along with the Ironman course route, can be found on LakePlacid.com.Ironman Lake Placid has established a community relations coordinator and hotline to assist businesses and community members with questions related to race training and travel throughout the region, along with addressing specific race-day issues. The community liaison is the primary point of contact regarding road closures, traffic delays, and other inquiries or concerns. Residents and community members are encouraged to reach out to the Ironman community liaison for assistance before and during the race by phone at 888-497-5009 or via email at IMLakePlacidCommunity@ironman.com.Recognizing the impact of a large-scale event like Ironman Lake Placid, the Regional Office of Sustainable Tourism (ROOST) led a task force five years ago to address community concerns, improve safety and logistics, and establish ways to communicate more effectively with community members and race participants. The task force evolved, becoming known as the event committee, and remains in place to support the Ironman event.According to ROOST Chief Operating Officer Mary Jane Lawrence, the event committee meets before and after the event to determine opportunities for continued improvement. “We recognize that improvement is a continual process,” she said. “The group meets to review the event and consider additional recommendations based on feedback from athletes, volunteers, businesses, and community officials.”Ironman Lake Placid welcomes hundreds of volunteers to assist participants before the race, along the course, in changing tents, during transitions, and at the finish line. Those wishing to volunteer for the event should sign up at ironman.com/races/im-lake-placid.

The Regional Office of Sustainable Tourism (ROOST) Board of Directors approved two new members at its recent annual meeting. Board Chair Jon Donk introduced Emily Brown and Paul Hai as the most recent additions to the board. “We’d like to welcome Emily and Paul to the ROOST Board of Directors,” he said. “Their backgrounds, expertise, and local knowledge will provide benefit and insight to ROOST as we continue to focus on our destination marketing and management work.”Emily Brown is the owner and co-founder of Above Social, a digital marketing firm based in Wilmington, NY. She is also the owner of Small Town Spirits located in Wilmington. Prior to opening Above Social in 2018, Emily was the manager of O’Neills Stadium Inn and served as marketing assistant for Fox Run at Orchard Park. Emily holds a Bachelor of Science degree in marketing from Canisius University.Paul Hai currently serves as director, Timbuctoo Climate Science and Careers Summer Institute in Newcomb, NY. He has also served as associate director for the Adirondack Ecological Center since 2018 and the associate director for the Northern Forest Institute since 2016. Paul has worked in the field of Informal Science Education for almost three decades, having led multi-disciplinary educational programs and initiatives including curriculum design, course development, workshops, and conferences, along with academic, professional, and public education and outreach initiatives, focused on Adirondack natural and human history, environmental and social justice, and leadership development. According to ROOST CEO Dan Kelleher, the board of directors is responsible for defining the organization’s long-term goals, fiduciary oversight and ensuring that future plans support its mission. “ROOST board members focus on the organization's strategic direction,” he said. “ROOST’s mission and vision remain at the forefront of all board decisions and future plans. We look forward to welcoming and working with Emily and Paul as we continue to develop our initiatives and complete our important work.”“We are pleased to have Paul Hai and Emily Brown joining ROOST’s Board of Directors,” stated Essex County Chair Stephen McNally. “These two individuals bring diverse geographic representation and backgrounds that will ensure Essex County continues to be the fastest growing tourism economy north of the Mohawk River.”Two representatives from the Essex County Board of Supervisors, Town of Elizabethtown Supervisor Cathleen Reusser and Town of Jay Supervisor Matt Stanley, serve on the ROOST board in an ex-officio capacity, providing real-time information exchange between ROOST and the county’s board of supervisors. “We are grateful for Essex County’s commitment to this organization along with the supervisors’ professional insight, expertise, and unwavering service.” The ROOST Board of Directors also elected its officers for 2026: Jon Donk, chair; Chandler Ralph, vice chair; Garrick Smith as treasurer and Susan Delahanty as secretary. ROOST officers serve in their executive role for one year; each board term is three years, with a maximum of three terms. Each board member represents a different industry and region of the Adirondacks.Additional ROOST board members include: Juliet Cook and Dan Rivera representing the Lake Champlain Region, Andrea Crisafulli representing the Adirondack Hub Region, Nick Politi and Alex Madden from the Lake Placid/High Peaks Region, Jodi Gunther and Leslie Karasin from the Saranac Lake Region, Hillarie Logan-Dechene from Hamilton County, Rebecca Kelly from the Whiteface Region, and Mariann Rapple also representing the Lake Champlain Region.The Regional Office of Sustainable Tourism is a destination marketing and management organization that leads tourism initiatives in Essex and Hamilton counties, along with the Adirondack communities of Lake Placid, Saranac Lake, and Tupper Lake. ROOST’s mission is to enhance the quality of life for residents by managing and diversifying the region’s tourism economy while promoting sustainable visitation.The Regional Office of Sustainable Tourism (ROOST) Board of Directors approved two new members at its recent annual meeting. Board Chair Jon Donk introduced Emily Brown and Paul Hai as the most recent additions to the board. “We’d like to welcome Emily and Paul to the ROOST Board of Directors,” he said. “Their backgrounds, expertise, and local knowledge will provide benefit and insight to ROOST as we continue to focus on our destination marketing and management work.”Emily Brown is the owner and co-founder of Above Social, a digital marketing firm based in Wilmington, NY. She is also the owner of Small Town Spirits located in Wilmington. Prior to opening Above Social in 2018, Emily was the manager of O’Neills Stadium Inn and served as marketing assistant for Fox Run at Orchard Park. Emily holds a Bachelor of Science degree in marketing from Canisius University.Paul Hai currently serves as director, Timbuctoo Climate Science and Careers Summer Institute in Newcomb, NY. He has also served as associate director for the Adirondack Ecological Center since 2018 and the associate director for the Northern Forest Institute since 2016. Paul has worked in the field of Informal Science Education for almost three decades, having led multi-disciplinary educational programs and initiatives including curriculum design, course development, workshops, and conferences, along with academic, professional, and public education and outreach initiatives, focused on Adirondack natural and human history, environmental and social justice, and leadership development. According to ROOST CEO Dan Kelleher, the board of directors is responsible for defining the organization’s long-term goals, fiduciary oversight and ensuring that future plans support its mission. “ROOST board members focus on the organization's strategic direction,” he said. “ROOST’s mission and vision remain at the forefront of all board decisions and future plans. We look forward to welcoming and working with Emily and Paul as we continue to develop our initiatives and complete our important work.”“We are pleased to have Paul Hai and Emily Brown joining ROOST’s Board of Directors,” stated Essex County Chair Stephen McNally. “These two individuals bring diverse geographic representation and backgrounds that will ensure Essex County continues to be the fastest growing tourism economy north of the Mohawk River.”Two representatives from the Essex County Board of Supervisors, Town of Elizabethtown Supervisor Cathleen Reusser and Town of Jay Supervisor Matt Stanley, serve on the ROOST board in an ex-officio capacity, providing real-time information exchange between ROOST and the county’s board of supervisors. “We are grateful for Essex County’s commitment to this organization along with the supervisors’ professional insight, expertise, and unwavering service.” The ROOST Board of Directors also elected its officers for 2026: Jon Donk, chair; Chandler Ralph, vice chair; Garrick Smith as treasurer and Susan Delahanty as secretary. ROOST officers serve in their executive role for one year; each board term is three years, with a maximum of three terms. Each board member represents a different industry and region of the Adirondacks.Additional ROOST board members include: Juliet Cook and Dan Rivera representing the Lake Champlain Region, Andrea Crisafulli representing the Adirondack Hub Region, Nick Politi and Alex Madden from the Lake Placid/High Peaks Region, Jodi Gunther and Leslie Karasin from the Saranac Lake Region, Hillarie Logan-Dechene from Hamilton County, Rebecca Kelly from the Whiteface Region, and Mariann Rapple also representing the Lake Champlain Region.The Regional Office of Sustainable Tourism is a destination marketing and management organization that leads tourism initiatives in Essex and Hamilton counties, along with the Adirondack communities of Lake Placid, Saranac Lake, and Tupper Lake. ROOST’s mission is to enhance the quality of life for residents by managing and diversifying the region’s tourism economy while promoting sustainable visitation.

70th Annual Porsche Parade visits Lake Placid and the surrounding areaArea residents should anticipate increased traffic throughout the region WHO: Porsche Club of America (PCA)WHAT: The 70th Annual Porsche Parade will bring more than 1,340 cars and 2,600 attendees to the area. The week-long gathering is the largest in PCA history, featuring competitive events, rallies, local tours, membership meetings, member outings, seminars, kids’ activities, and banquets.WHEN: June 12 - 20, 2026WHERE: Village of Lake Placid, the Conference Center at Lake Placid, ORDA venues, and the surrounding area.WHY: Traffic impacts should be anticipated - vehicles will be traveling throughout the Adirondacks. People are also encouraged to attend the public events, such as the parade on Saturday with more than 250 cars currently registered to take part.NOTE: The event aligns with the Lake Placid Marathon on Sunday, June 14. Lake Placid Marathon impact:LP Marathon Team is sharing information with athletes about the Porsche Parade.Some Porsche event arrivals will take place on June 13Suggestion for race packet pickup on Saturday June 13 (12 - 6 p.m.): Athletes are encouraged to use Wesvalley parking lot; walk to Olympic oval.The majority of vehicles will arrive on Sunday, June 14 - Lake Placid Marathon day. TIMELINE / ADDITIONAL INFORMATION:Friday, June 12 - Saturday, June 13: Early arrival begins; anticipate 500 vehicles / 1,000 people Sunday, June 14: Majority of arrivals; expect 800 vehicles / 1,600 people This is Lake Placid Marathon dayPorsche Parade registration and initial meetings are relocating to Saranac Lake High School for the day to accommodate marathon logistics.Monday, June 15: Concours d’Elegance at the Olympic Oval from 8:30 a.m. - 3:00 p.m. This free event marks the only time that the public has access to the vendor village. The public is encouraged to view the automobiles and speak with Porsche owners vying for awards.Friday, June 19: Cars & Community event in Saranac Lake 5 - 9 p.m. The public event features unique cars from across the region - many Porsche owners will be displaying their vehicles. Saturday, June 20 10:00 a.m.: Parade of Porsches. Spectators are encouraged to watch the Porsche Parade. Participants will depart from the Lake Placid Olympic Jumping Complex, turning left onto Route 73. They will turn right on Route 86 toward Wilmington, then right onto River Road, returning to the ski jumps. Roads will remain open. The parade will have a police escort. Traffic may be asked to wait at intersections to allow the procession to pass. Traffic impact:There are a number of tours and destination drives planned throughout the area, including visits to Ticonderoga, Tupper Lake, North Creek, Ausable Chasm, Blue Mountain Lake, North Hudson, Lake George, Plattsburgh, and more.Drivers and homeowners may notice an increase in Porsche traffic.

Communities across the Adirondacks are inviting residents and visitors to take in the sounds of summer at a wide array of free outdoor concerts, beginning in June and continuing throughout the summer. Held at scenic venues throughout the region, these events showcase a rich mix of musical talent and create memorable moments in the heart of the Adirondacks. Many of the venues are set alongside the region’s lakes and rivers, making them easily accessible to boaters, adding a splash of adventure to the experience.Scheduled in the late afternoon or early evening, the concerts also offer prime views of Adirondack sunsets—a perfect backdrop for a picnic and some live music. Guests are encouraged to bring lawn chairs, blankets, and snacks to settle in and soak up the scene. With genres ranging from folk to jazz and everything in between, summer concerts offer something for every musical taste. Sydney Aveson, communications strategist for the Regional Office of Sustainable Tourism, says, “Outdoor concerts are one of the best parts of summer in the Adirondacks. They bring people together in beautiful settings and showcase the energy of our communities. Whether you’re a local or just passing through, there’s nothing quite like hearing live music as the sun sets over the water.”The region offers other opportunities to enjoy live music outdoors in addition to the scheduled concert series. Third Thursday Art Walks in Saranac Lake, held monthly from June through September, fill the village streets with music from 5–7:30 p.m.Ausable Forks: The Town of Black Brook will host Music at the River Park at Riverside Park in Ausable Forks, a weekly outdoor concert series held on Wednesdays, including one Saturday, from 6–8 p.m. from July 8 through August 26.Crown Point: Crown Point Market and Music takes place on Thursdays from July 16 through August 20 at Veterans Memorial Park. Local vendors will offer fresh produce, crafts, and other products from 5–6 p.m., followed by live music from 6–8 p.m. featuring a rotating lineup of performers.Indian Lake: Music in the Park concert series takes place on select Saturdays from July 18 through September 24 at the Town of Indian Lake Concert Stage (intersection of Routes 28 & 30). Most concerts begin at 7 p.m., with the final concert on September 24 beginning at 4 p.m. A special Independence Day performance takes place July 4 at Byron Park at 6 p.m.Inlet: Sunsets by the Lake Summer Concert Series takes place on Saturday evenings from July 4 through September 5 at Arrowhead Park, with a rain location at Fern Park Pavilion. Start times vary seasonally, generally 7–9 p.m. in July and 6–8 p.m. in August.Jay: JEMS (Jay Entertainment & Music Society) Summer Concert Series / Music on the Green takes place on Saturdays from July 4 through September 5 at the Jay Village Green from 6–8 p.m.Keeseville: Keeseville Summer Music Festival takes place every Friday in July and August from 6–8 p.m. at Riverside Park.Lake Placid: The Lake Placid–North Elba Historical Society/Museum will host Monday Music at the Museum on June 22, July 13, July 27, and August 10 from 6–8 p.m. on the museum grounds. Songs at Mirror Lake runs Tuesdays from June 30 through August 4 from 7–9 p.m. at Mid’s Park Bandshell, with a 20th anniversary celebration on August 15 (2–9 p.m.) at the Lake Placid Lacrosse Fields and Horse Show Grounds. The Lake Placid Sinfonietta Park Series takes place Wednesdays from July 8 through August 12 at 7 p.m. at Mid’s Park.Long Lake: Music by the Lake takes place Fridays from July 4 through August 21 at Long Lake Town Beach from 6–8 p.m.Minerva: Live Music at Courtney Park takes place the second Wednesday of the month from June–August at 6:30 p.m., rain location is at Pavilion #3 on Beach Rd with other live music happening throughout the summer.Moriah: The M3 MusicFest is happening September 5 at the Port Henry Beach, with multiple different live musical performances throughout the day. Newcomb: Bands on the Beach takes place Wednesdays from August 5 through August 26 at Newcomb Town Beach from 5–7 p.m.Saranac Lake: Music on the Green takes place Wednesdays from July 1 through August 19 at Riverside Park Bandshell from 7–9 p.m. Saranac Lake PorchFest returns August 1 with performances taking place throughout the village from 11 a.m. to 5 p.m. PorchFest is a rain-or-shine event. Also taking place that evening, Dewey Dubs is an outdoor electronic music event at Dewey Mountain Recreation Center on Saturday, August 1, 2026, from 7 p.m. to midnight, featuring free DJ sets and an evening of music. The Northern Current Community Music Festival takes place September 6 at Riverside Park from noon to 10 p.m. Schroon Lake: Live music takes place multiple nights each week throughout summer from July through August at the 1936 bandstand overlooking the lake from 7–9 p.m., with a rain location at the Boathouse Theater. Schroon Lake PorchFest returns August 29 from 1–5 p.m., with performances at various locations throughout the village. Ticonderoga: The Ticonderoga Festival Guild summer concert series runs Tuesdays from July 7 through August 18 at the Knights of Columbus Pavilion at 7 p.m.Tupper Lake: The Summer Sunset Series at Flanders Park runs Mondays and Wednesdays from July 6 through August from 7–9 p.m. along Raquette Pond. The series launches July 4 as part of the Independence Day Celebration, with live music beginning at 1 p.m. and continuing through the evening.Westport: The Ballard Park Summer Concert Series runs on Thursdays from July 9 through August 20 at 7 p.m. overlooking Lake Champlain.Wilmington: The Wilmington Summer Concert Series will take place on Thursdays at Wilmington Town Beach from 6–9 p.m. The schedule has been announced for now through June 25, with additional concerts planned for July and August. The Wilmington Mountain Music Fest will take place July 25 at Wilmington Ball Park.To learn more about each event, visit adirondacksusa.com/events. In addition to these community concerts, many of the region’s farmers markets also feature live performances, adding extra fun to weekly outings and shopping trips. Visit AdirondackHarvest.com for a full list of farmers markets in the Adirondacks.The Regional Office of Sustainable Tourism is a destination marketing and management organization that leads tourism initiatives in Essex and Hamilton counties, along with the Adirondack communities of Lake Placid, Saranac Lake, and Tupper Lake. ROOST’s mission is to enhance the quality of life for residents by managing and diversifying the region’s tourism economy while promoting sustainable visitation.

The highly anticipated Tupper Lake Tinman Triathlon returns on Saturday, June 27, kicking off at 8 a.m. and continuing its legacy as one of the longest-running triathlons in North America. Recently rated one of the Best Ironman 70.3 & Half-Distance Races in the U.S. for 2026 by Triathlon Magazine, the event draws athletes from across the United States—including Colorado, Arizona, Illinois, Ohio, Oregon, Washington, Kentucky, North Carolina, Texas, and Florida—as well as international participants from Canada and Colombia. Now in its 44th year, the Tinman will welcome more than 400 athletes from across the Western Hemisphere in five events:Tinman (1.2-mile swim, 56-mile bike, 13.1-mile run)Aquabike (1.2-mile swim, 56-mile bike)Team Relay (1.2-mile swim, 56-mile bike, 13.1-mile run)Olympic (0.93-mile swim, 26-mile bike, 6.2-mile run)Sprint (0.5-mile swim, 12.6-mile bike, 3.1-mile run)Race Director Wendy Peroza, a 25-year volunteer and race director for the past 10 years, credits the event’s continued success to the passion and dedication of the local organizing committee. “This race is entirely community-driven and plays a vital role in Tupper Lake’s summer season,” she said.Many participants and their families extend their stay to explore the region and experience some of Tupper Lake’s newest attractions. This year is especially exciting as visitors can enjoy the first full summer season of the completed 34-mile Adirondack Rail Trail connecting Lake Placid and Tupper Lake, creating new opportunities for cycling, walking, and outdoor recreation throughout the region.Visitors can also experience TROLLS: Save the Humans at The Wild Center, a new exhibition featuring six larger-than-life, folklore-inspired trolls that encourage people to reconnect with nature and become better stewards of the Earth. Beyond race weekend, guests enjoy the area’s hiking, paddling, local dining, and craft beverage scene, making Tupper Lake a destination for athletes and families alike.Returning for the 2026 event is the Tinman Virtual Training Club, sponsored by Hotel Saranac. This free two-part training series features expert-led sessions on training and race-day preparations. Sessions are led by Sean Luitjens, who has completed more than 350 triathlons and ultras, ranging from local sprint races to World Championship events. Recordings are available at TupperLakeTinman.com/tinman-virtual-training.Packet Pick-Up & RegistrationPacket pick-up and registration will take place in the Tupper Lake Library Community Room on Friday, June 26, from 1 - 8 p.m.Volunteer Opportunities & StipendsVolunteers are still needed for packet pick-up, course setup, and race-day support, including on-water paddle support. Nonprofit groups of eight or more are eligible for $200 stipends to support their organizations. Sign up at TupperLakeTinman.com/volunteers or email tinman@tupperlake.com.Visit TupperLakeTinman.com or follow @TupperLakeTinman on Facebook and Instagram for the latest updates.

Party on Park is taking place on Saturday, June 13, from 11:00 a.m. to 4:00 p.m. in downtown Tupper Lake. Organizers are accepting registrations for businesses, artisans, area attractions, food vendors, local service organizations, and other exhibitors wishing to take part in the celebration. According to Evie Longhurst, director of operations at Tupper Arts, the 2026 Party on Park has been changed from its traditional Memorial Day date. “We have so much taking place in Tupper Lake this year, so it made some sense to align the date of Party on Park with those things,” she said. “Not only do we expect better weather in June but also we anticipate that many people will be traveling to The Wild Center in Tupper Lake for its twentieth anniversary celebration, and especially to see the Trolls exhibit.”“Each year, we work to make the event bigger and better,” she said. “This year, we are working to increase the number of volunteers to assist with organization and logistics during the event. We always hope to increase the number of businesses, vendors, local attractions, and other exhibitors taking part.”Party on Park welcomes residents, visitors, and guests from neighboring communities while vendors, artisans, and exhibitors will line the street, offering products, information, and activities. Community restaurants including PorkBusters BBQ, food trucks, and breweries are expected to be on-site, serving up food and drinks.Vendor spaces along Park Street are available beginning at $40 for a 10’ x 20’ space, with spaces for area attractions, non-profits and those offering free samples available at no cost. Registrations must be submitted by June 6 to secure a spot. Proceeds from vendor fees will help cover event expenses, entertainment, and event promotion. Those interested in participating as a vendor, business, or entertainer can complete the registration form at TupperLake.com/PartyOnPark.Party on Park is a collaborative effort between Tupper Arts and the Park Street business community. Tupper Arts, based in Tupper Lake, NY, fosters an appreciation for artists and artisans, provides artistic opportunities for the community, and offers year-round programming, including gallery shows, classes for all ages, live performances, and community events.

The Village of Saranac Lake is hosting its second annual car show, Cruisin’ 2026, scheduled to take place on June 19-20 in downtown Saranac Lake.Organizers are encouraging owners of vintage and otherwise unique automobiles to take part in the event. “We’re inviting car owners to register and be part of the fun,” said Community Development Assistant, Bayle Reichert. Owners of vintage and unique vehicles who are interested in participating should visit SaranacLakeNY.gov/Cruisin-Car-Show or call the Village of Saranac Lake at 518-891-4150 ext. 234 to register. Event sponsorships are also available for local and regional businesses.Cruisin’ 2026 Car Show begins on Friday evening with a welcome party at Hotel Saranac at 4:00 p.m., featuring music by Joe Waters from 4:00 - 7:00 p.m. and Tim Nekritz from 7:00 - 10:00 p.m in the Great Hall Bar. The evening will also include a Porsche Car Show by the Porsche Club of America, on Main Street in downtown Saranac Lake from 5:00 - 9:00 p.m. Entertainment by local DJ Brian Donovan will be on-hand, along with Cousins Maine Lobster food truck.On Saturday, June 20 the main event gets underway with registration beginning at 8:30 a.m., entering at the St. Bernard Street entrance of the Main Street parking lot. Public viewing, along with judging, begins at 10:00 a.m., with prizes awarded at 2:00 p.m. Attendees will be able to explore offerings from downtown businesses and restaurants, listen to the live DJ in front of the town hall, enjoy event-themed drinks from ADK Mobile Bar, and lobster dishes from Cousins Maine Lobster. Cruisin’ 2026 Car Show will also provide a nod to the rich history of automotive culture in Saranac Lake, presented by Historic Saranac Lake. “We are really excited that Cruisin’ 2026 coincides with the Porsche Club of America’s Porsche Parade, taking place throughout the region that same week,” commented Reichert. “Whether you’re showing a vehicle or just coming to check out the cars, it’s going to be a great Friday evening and Saturday afternoon in downtown Saranac Lake.”Car owners who are not able to register in advance will be able to do so based on availability, on the Saturday morning of the event. Vehicle registration will take place from 8:30 a.m. to 10:00 a.m. at the Main Street parking lot, entering at the St. Bernard’s Street entrance. Visit the Village of Saranac Lake website for additional information about the event, including details on car registration, hotel discounts, and sponsorship opportunities.

The Regional Office of Sustainable Tourism (ROOST) has developed a free mobile app to help users navigate the Adirondack Rail Trail and connect with communities, businesses, services, events, and attractions along the route. The app is available through the App Store and Google Play. Users can access RailTrail.APP, a direct link that will automatically redirect to the appropriate App Store based on the user's device.ROOST envisioned and designed the app with two primary goals in mind: to provide practical navigation support for rail trail users, and to encourage economic activity in nearby communities. By helping users identify nearby towns, villages, restaurants, shops, attractions, and services, the app makes it easier for people to extend their rail trail outing into the surrounding communities.Users will be able to view their real-time position on the Adirondack Rail Trail, access trail information, and identify nearby communities and points of interest. The Adirondack Rail Trail is a 34-mile route through some of the most beautiful and remote areas between Lake Placid, Saranac Lake, and Tupper Lake, NY. While the trail’s remote setting is central to the experience, having access to information, navigation, and nearby services helps users more fully enjoy the trail and connect with the communities along the route.According to Adam DeSantis, director of economic development at ROOST, one of the app’s most important features is its offline capability. “Users can access key trail information and navigation tools even when they are outside of cellular or Wi-Fi service,” he said. “They can also search for nearby businesses and services and use the app to help navigate to those locations.”ROOST partnered with UpNCoding to build the app. UpNCoding is a local software engineering bootcamp that trains the next generation of software developers while partnering with local businesses to give students practical, project-based experience guided by seasoned instructors. The partnership allowed ROOST to help provide valuable career training while creating a new tool for Adirondack Rail Trail users.According to DeSantis, the project was funded through an Economic Development Administration grant designed to support local economies and strengthen tourism-related initiatives. “The grant aligned well with the opportunity to develop this app,” he said. “The app is designed to help people navigate this amazing outdoor resource, discover what is nearby, direct them to local businesses and services, and encourage more visitor activity in the communities along the rail trail.”Information about the Adirondack Rail Trail can be found at: AdirondacksUSA.com/adirondack-rail-trail.The Regional Office of Sustainable Tourism is a destination marketing and management organization that leads tourism initiatives in Essex and Hamilton counties, along with the Adirondack communities of Lake Placid, Saranac Lake, and Tupper Lake. ROOST’s mission is to enhance the quality of life for residents by managing and diversifying the region’s tourism economy while promoting sustainable visitation.

The 2026 Great Adirondack Garage Sale is scheduled for Memorial Day weekend, May 22-24, within the Adirondack region of upstate New York. The event takes place throughout communities along a 200-mile trail, on NYS routes 28, 30, and 3.The region-wide garage sale is a popular kick-off to the summer season, with residents and visitors embracing the opportunity to buy and sell unique household items, gently used furnishings, home accessories, and quirky treasures. According to Regional Office of Sustainable Tourism Regional Manager KC Morrison, the sale offers an opportunity for local residents, second homeowners, and visitors to meet their neighbors and enjoy communities along the route. “The Great Adirondack Garage Sale attracts people from throughout the region and beyond, with many planning their annual visit to the Adirondack region each year to coincide with the event,” he said. “It offers a great opportunity for visitors to experience many of the Adirondack region’s charming communities as they travel from one area to another, searching for treasures.” The sale route meanders through the communities of Old Forge, Inlet, Raquette Lake, Indian Lake, Blue Mountain Lake, Long Lake, Tupper Lake, Cranberry Lake, Piercefield, Wanakena, Newcomb, and Speculator, with additional stops at small hamlets and rural locations in between. The garage sale route can be easily followed by using one of the printed maps available within each community. The event website, GreatAdirondackGarageSale.com, also includes an interactive map that showcases sale locations. Each listing includes information about available items, entered by the seller. Those wishing to add details about their garage sale can also use the event website by using the “add your sale” section. The listing is free.This regional garage sale originated in 2010 when the community of Long Lake coordinated its efforts with Old Forge, Inlet, and Indian Lake to promote 70 miles of garage sales. Hamilton County and the Regional Office of Sustainable Tourism eventually expanded and promoted the sale. The Regional Office of Sustainable Tourism is a destination marketing and management organization that leads tourism initiatives in Essex and Hamilton counties, Lake Placid, Saranac Lake, and Tupper Lake. ROOST’s mission is to enhance the quality of life for residents by managing and diversifying the region’s tourism economy while promoting sustainable visitation.

Communities throughout the Adirondack region are preparing to welcome local farmers markets this summer and fall. Many markets will begin in late May and continue through mid-October.With more than 20 farmers markets throughout the Adirondacks, the region offers a wide variety of fresh produce, meats, bread, honey, dairy products, maple syrup, baked goods, handmade crafts, and other locally produced functional items and works of art. These markets take place throughout area towns and villages, including well-established locations in Lake Placid, Elizabethtown, Keene Valley, Saranac Lake, Schroon Lake, and Ticonderoga. Farmers market locations throughout the Adirondack region can be found at: AdirondacksUSA.com/farmers-markets.Adirondack Farmers Market Cooperative is an organization that supports small farms and local artisans throughout Essex County, enabling local agricultural producers the ability to sell fruits, vegetables, dairy products, bread, flowers and other farm products. It also helps to support the region’s numerous artisans and craftspeople who offer their one-of-a-kind, hand-made creations at farmers market locations throughout the area. According to Adirondack Farmers Market Cooperative President Glen Van Wie, farm products, along with items created by area artisans, provide a variety of items at farmers markets. Local production and sales contribute positively to communities in more ways than one. “We are fortunate to have several farms, artisans, local producers of beverages, maple syrup, flowers, honey, and more, all based throughout the Lake Champlain Region and within many of our towns and villages,” he said. “Having access to locally grown, farmed, and hand-made products is something that we don’t take for granted. Additionally, our farmers markets allow us to socialize with our neighbors as we browse - by bringing our community members together, the markets offer opportunities for important social connections.”Adirondack Harvest, another local organization committed to promoting local agriculture, encourages residents and visitors alike to explore their local farmers markets. “Farmers markets are not only convenient for purchasing fresh, seasonal, and locally grown food directly from the farmer; they also offer a chance to engage with the people who grow, harvest, and make these products,” said Isabella Susino, Adirondack Harvest program lead. “Agritourism is a wonderful way to learn about local Adirondack agricultural practices, animal care, and land stewardship, which are vital to the region’s economy.”Adirondack Harvest works to support agriculture throughout the region to increase opportunities for profitable and sustainable production of high-quality food and agricultural products, and to expand consumer choices for locally produced healthy food. The nonprofit connects farmers, producers, and consumers, helping to ensure that fresh produce is accessible to as many people as possible. It’s also important to note that local, state, and federal programs help provide financial assistance to those experiencing food insecurity, which can often be used at farm stores and farmers markets. Adirondack Harvest’s website provides a comprehensive guide to greater Adirondack and North Country farmers markets, where you can find out more about market locations and schedules, along with a detailed FAQ page listing food assistance programs available throughout the region.“Farmers markets offer more than just fresh food - they provide a true taste of the Adirondack way of life,” said Susino. “Shopping locally not only supports small farms and reduces environmental impact, but it also strengthens the communities where we live and places that visitors experience while they’re here.”2026 Farmers MarketsCrown Point: Thursdays from 6:00 p.m. to 9:00 p.m. at 2065 County Highway 2, Veterans Memorial Park - July 16 to August 27, 2026, as part of the Crown Point Market & Music series.Elizabethtown: Fridays from 10:00 a.m. to 2:00 p.m. at 7590 Court Street - June 12 to August 28, 2026.Indian Lake: Saturdays from 10:00 a.m. to 2:00 p.m. at 106 Crow Hill Road - July 4 to September 26, 2026.Keene Valley: Sundays from 9:00 a.m. to 2:00 p.m. at 2204 NY-73 Scenic - May 24 to October 11, 2026.Lake Placid: Wednesdays from 9:00 a.m. to 1:00 p.m. at 2634 Main Street - July 1 to September 2, 2026.Long Lake: Thursdays from 10:00 a.m. to 2:00 p.m. on South Hill Road - June 25 to September 3, 2026.Port Henry: Fridays from 5:00 p.m. to 8:00 p.m. at 36 Harbour Lane - June 19 to September 4, 2026.Saranac Lake: Saturdays from 9:00 a.m. to 1:00 p.m. on River Street - May 16 to October 10, 2026.Schroon Lake: Saturdays from 9:00 a.m. to 1:00 p.m. at 15 Leland Avenue - June 13 to September 5, 2026.Speculator: Thursdays from 12:00 p.m. to 4:00 p.m. on NY-30 - June 18 to September 3, 2026.Ticonderoga: Saturdays from 9:00 a.m. to 12:00 p.m. at 3 McCormick St. - July 11 to October 10, 2026.Tupper Lake: Fridays from 2:00 p.m. to 6:00 p.m. at 320 Park Street - June 26 to September 11, 2026.Willsboro: Thursdays from 9:00 a.m. to 1:00 p.m. at Gateway Park - June 11 - September 3, 2026

The Lake Placid July 4th Organizing Committee is inviting community members to take part in the annual Independence Day celebration, which features a parade down Main Street. Organizers are calling on the community to help make this year’s event the most vibrant yet, with all encouraged to participate. The parade will take place on Saturday, July 4, beginning at 5:00 p.m.Businesses, civic groups, school groups, neighborhood crews, clubs (official or unofficial), and individuals of all ages are encouraged to join in the fun, whether by entering a float, marching, dancing, rolling, or walking in the parade. This year’s theme is "Rings of Independence: Celebrating 250 Years and Lake Placid's Legacy." Decorate your floats, vehicles, bikes, etc. to celebrate Lake Placid and its legacy. “We want this to feel like a true hometown celebration,” said Catherine Ericson, ROOST community liaison and member of the organizing committee. “This parade is about bringing people together in a fun, visible way along Main Street. We welcome everyone from local businesses and scout troops to workplace teams and groups of friends to join in. It’s an opportunity to showcase the creativity, pride, and energy that define this community.”To register, contact Catherine Ericson at the Regional Office of Sustainable Tourism (ROOST) via email: catherine@roostadk.com. Please include your name, group name, contact info, and note whether you will be entering a float or walking/biking. Registration is due by June 12.The parade lineup begins at 4:15 p.m. on Parkside Drive. Announcers at Mid’s Park will introduce each group as it passes. Children on bikes should gather behind the Post Office. Parkside Drive will be closed to traffic from 4:15 p.m. until the parade has passed at approximately 5 p.m. Due to safety reasons, if your group will have candy and other takeaways, please have someone outside of your vehicle or float handing items out. For additional event details and updates on the full day of Lake Placid’s Independence Day celebration — including music, food, family activities, and fireworks — visit: lakeplacid.com/events/lake-placid-july-4th.

The Olympic Regional Development Authority (ORDA) and the Regional Office of Sustainable Tourism (ROOST) are hosting a business after-hours event on Wednesday, May 13 at the Conference Center at Lake Placid from 5:00 - 6:30 p.m. ROOST and ORDA have collaborated for several years to host these events, sharing information about summer plans, upcoming events, local business activities, and to encourage professional networking among attendees. According to ROOST COO Mary Jane Lawrence, this month’s event is offering a slightly different format. “We are presenting a new micro-learning format at the Business After Hours event,” she said. “It will feature a series of 5-minute presentation stations aimed at conveying key information from both ROOST and ORDA which will be sharing information about optimizing business listings, ROOST toolkits for businesses, media assets for use by businesses, the Olympic Authority reciprocal program allowing local businesses to learn more about the Olympic venues, Lake Placid conferences and group sales, and more.”Representatives from the Olympic Authority and ROOST will also share information and updates about a variety of projects, attractions, activities, and events taking place during the summer months.ROOST will also introduce the Adirondacks, USA Marketplace, an exciting new initiative designed to showcase products from locally based retail businesses and artisans launching this summer. Developed by ROOST to connect shoppers with products from retailers throughout the region, it is supported by ROOST’s marketing initiatives, creating valuable connections between local businesses and ROOST’s audiences. Adirondacks, USA Marketplace will support a wide range of vendors, including retail, local artisans, and specialty goods. The event is open to business owners, managers, administrative team members and frontline staff at businesses throughout Essex County. Those wishing to attend should pre-register by emailing Kristin@ROOSTadk.com.

The Regional Office of Sustainable Tourism is inviting local, ​​Adirondack-based businesses to join its online marketplace, currently in development. Retailers and artisans located in Essex County, Saranac Lake, Tupper Lake, and Hamilton County are encouraged to take part.The marketplace is being designed and developed by the Regional Office of Sustainable Tourism to connect shoppers with products from retailers throughout the region, expanding sellers’ reach outside the area, while supporting local commerce. It will support a wide range of vendors, including retail, local artisans, and specialty goods.The Adirondacks, USA Market will feature products from multiple Adirondack-based vendors, allowing online shoppers to browse and purchase items available from a variety of Adirondack retailers while accommodating seamless integration with some of the most common point-of-sale and online sale platforms used by local businesses. Businesses already using softwares including Shopify and Square will be able to integrate directly into the market and receive orders using their existing fulfillment processes. The market will also provide an accessible option for businesses without current e-commerce capabilities or systems. The project’s goal is to expand year-round economic opportunities for local businesses, driving increased revenue without adding operational complexity or overhead. According to ROOST CEO Dan Kelleher, Adirondacks, USA Market will bridge the gap between in-destination experiences and post-visit purchasing. “As the destination marketing and management organization representing much of the Adirondack Park, ROOST’s role includes tourism marketing, balancing the effects of tourism with community needs, and supporting business growth by strengthening the local economy,” he said. “ROOST has accumulated an extensive number of email contacts, social media followers, and website visitors and the online market will offer local businesses enhanced visibility to these audiences.”Development of the marketplace website is currently underway. Local businesses and artisans are encouraged to contact ROOST at shop@roostadk.com to learn more about showcasing and selling products through Adirondacks, USA Market.

The eighth annual Lake Placid Community Day celebration will take place on Sunday, May 31, from 1 - 4 p.m. at the Olympic Jumping Complex, which serves as an alternate location this year, due to construction at the Horse Show Grounds. The event is free and open to anyone who lives, works, or volunteers in Lake Placid, and will feature complimentary food and beverages along with pirate-themed, family-friendly activities, including caricatures by Joe Ferris, virtual reality headsets, face painting, a clown, a photo booth, and games.The celebration will feature live music from Double Axel, with more than 40 nonprofit organizations on-site sharing information about their work in the community. ORDA will offer reduced fares for the Skyride and Sky Flyer at $5 each during this year’s Community Day.One of the highlights of the event is the announcement of the 2026 Distinguished Volunteers of the Year—individuals recognized for their meaningful contributions to the Lake Placid and North Elba community. Awards are presented in two categories: youth and adult. The 2026 recipients are Savannah Corrow (youth) and Georgia Jones (adult). Lake Placid Community Day honors those who go above and beyond to enhance the quality of life in the community for residents and visitors alike. It’s a day to come together and celebrate the spirit of connection, service, and hometown pride.Organizing Committee Member Val Rogers emphasized the importance of the event as a moment of collective recognition. “This celebration is about recognizing the spirit and effort of those who give their time, energy, and heart throughout the year,” she said. “It’s a chance for us to step back and appreciate our shared work—the hospitality, the dedication, the pride we put into this place. We’re constantly welcoming others in, but this is our moment to celebrate ourselves.”Lake Placid Community Day is a joint initiative of the Lake Placid / North Elba Community Development Commission and the Regional Office of Sustainable Tourism (ROOST). Visit the Lake Placid Community Day Celebration Facebook page for additional information. If you have any questions, please reach out to lakeplacidcommunityday@gmail.com.

Celebrate Paddling ADK, the Adirondacks’ annual festival honoring the region’s vibrant paddling culture, will return in May 2026 for its 10th anniversary. Beginning in early May and extending throughout the summer, the festival invites locals and visitors alike to experience more than two months of on-the-water adventures, educational clinics, community service opportunities, and outdoor exploration throughout Saranac Lake. All programming is rooted in a shared commitment to giving back to the paddling community and protecting the waterways that define the Adirondacks.The festival kicks off with the River Reels Film Fest, presented by Boothe River Park, on May 2 at 7 p.m. at The Garagery in Saranac Lake. The event serves as a fundraiser for Boothe River Park, a proposed river park leveraging the community’s rich paddling history and culture, while uniting the area’s recreational attractions and the vitality of the downtown business corridor. Those unable to attend can donate to the cause at bootheriverpark.com.A week later, the ‘Round the Mountain Canoe and Kayak Race, hosted by the Northern Forest Canoe Trail (NFCT), takes place on Saturday, May 9. The race, a long-standing Adirondack tradition, challenges paddlers on a scenic and dynamic route connecting lakes and carries.“‘Round the Mountain is a celebration of everything that makes Adirondack paddling special—connection to place, community, and the joy of moving across the landscape by water,” said Mike Lynch, communications and partnerships manager for the Northern Forest Canoe Trail. “It’s an event that welcomes both seasoned racers and those looking to challenge themselves in a supportive, inspiring environment.”Festival highlights include community paddles, boat demo days, river clean-ups, and hands-on clinics designed to help paddlers build confidence.Another key event is the Adirondack Paddling Symposium, scheduled for June 12–15. Designed for beginner and intermediate paddlers, the symposium offers immersive instruction across multiple disciplines, including kayaking, canoeing, stand-up paddleboarding, and pack boating.While the historic Willard Hanmer Races on July 6 have long marked the festival’s finale—a beloved tradition that brings the paddling community together in a celebration of friendly competition and Adirondack heritage—organizers are planning additional events this year, with details to be announced.“Celebrate Paddling ADK reflects the spirit of community and adventure that defines the Adirondacks,” said Ashley Garwood, Saranac Lake regional manager at ROOST. “We’re excited to welcome both residents and visitors to discover the unique beauty of our local waterways while connecting with the people and organizations who help protect them.”Founded in 2016, Celebrate Paddling ADK was created through a collaborative effort among local businesses and organizations passionate about preserving and sharing the region’s paddling heritage. Partners include the Northern Forest Canoe Trail, Adirondack Lakes and Trails Outfitters, St. Regis Canoe Outfitters, Raquette River Outfitters, Guide ADK, Boothe River Park, Northwest River Supplies, the Saranac Lake Area Chamber of Commerce, and the Regional Office of Sustainable Tourism (ROOST).With a broad range of activities, from races to educational talks and family-friendly outings, Celebrate Paddling ADK truly offers something for everyone. Full event details and the complete schedule are available at celebratepaddlingadk.com.

The Brimfield Antique Show, known nationwide for its vintage markets and curated dealer experiences, is returning to the Adirondacks this summer. The event will take place in North Hudson beginning on Friday, July 24 through Sunday, July 26. Organizers are accepting applications from local and regional vendors wishing to take part in the event.Vendor registration is available at brimfieldliveonline.com/become-a-vendor. Organizers will review all applications and, if accepted, vendors will be able to complete their registration and receive show information.This event offers an opportunity for local collectors, shoppers, and vendors to take part in a nationally recognized event. Brimfield has been a destination for serious collectors, casual treasure hunters, and vintage lovers alike, for more than 60 years. Best known for its flagship events in Brimfield, Massachusetts, taking place each May, July, and September, the show attracts tens of thousands of visitors along with some of the most experienced antique and vintage dealers from around the globe. Visit brimfieldliveonline.com for additional information.

The Regional Office of Sustainable Tourism and local leaders are inviting area residents to register for the 2026 Great Adirondack Garage Sale, taking place Memorial Day weekend, May 22-24. This provides the perfect opportunity for spring cleaning, de-cluttering, and cleaning out basements, attics, or garages. Registration is free for sellers who can include the location, dates and times of their sale using the online portal. The interactive website showcases sale locations and allows unlimited photos of the items for sale to be uploaded. Each community will also receive paper maps of local sale locations to distribute. Visit www.GreatAdirondackGarageSale.com to register and find additional information.The garage sale route covers more than 200 miles through a number of Adirondack communities, including Old Forge, Inlet, Raquette Lake, Indian Lake, Blue Mountain Lake, Long Lake, Tupper Lake, Newcomb, and Speculator. According to K.C. Morrison, ROOST’s Hamilton County regional manager, this event is one of the most popular in the region, attracting shoppers from near and far. “This multi-community garage sale allows people to discover some really unique treasures that have been rescued from our basements, attics, garages and storage units,” he said. “The Great Adirondack Garage Sale offers a fantastic reason for everyone to ‘clean out,’ repurpose items we no longer need, engage with the community, and enjoy some time outdoors. We are encouraging community members to register their sale location.”

The Whiteface Region of upstate New York is set to welcome athletes and outdoor enthusiasts this June with a lineup of race events. The Wilmington Whiteface Uphill Bike and Foot Races and the Wilmington Whiteface Whiskey Run and Festival have been scheduled.“These races are a fantastic way to highlight everything Wilmington has to offer,” said Christina Ortiz, director of the Whiteface Visitors Bureau. “It’s a chance to experience the community’s warm hospitality, explore our expanding trail networks, and take in the stunning Adirondack scenery. This is one of the most dynamic times of year to be here.”The race season kicks off Saturday, June 6, 2026, at 5:30 p.m. with the Wilmington Whiteface Uphill Bike and Foot Races, followed by the Wilmington Whiteface Whiskey Run and Festival, which caps off the month on Saturday, June 20.Starting in the heart of Wilmington and finishing at the summit of Whiteface Mountain, the Adirondacks’ fifth-highest peak, the uphill bike and foot races span eight miles, mostly along the scenic Veterans Memorial Highway. The steady 8% grade and total elevation gain of 3,500 feet make this a challenging climb, culminating in panoramic views of the Adirondacks, New England, and Canada.Cyclists start at the Whiteface Region Visitors Bureau, 5753 NYS Route 86, in Wilmington, while runners begin just up the road at the junction of routes 86 and 431. Finish lines for both races converge near the mountain’s summit. More than 300 cyclists are expected, including some crowd favorites tackling the climb on unicycles. Registration for bikers is open at WhitefaceRace.com/bike.Runners are encouraged to pack warm clothing for the finish, as temperatures atop Whiteface can be 20 to 30 degrees cooler than at the base. Backpacks can be loaded into a summit-bound vehicle. Runners can learn more or sign up at WhitefaceRace.com/run.Later in the month, the ninth annual Wilmington Whiteface Whiskey Run and Festival brings a spirited twist to race day Saturday, June 20, 2026. The 5K and 10K races begin at 9:30 a.m. at Preston Memorial Field, with options to race in person or virtually. Learn more or sign up at Whitefaceregion.com/events/wilmington-whiteface-whiskey-run.The Whiskey Run is more than a race. It is a family-friendly festival open to all. Runners and visitors can enjoy a craft show, food trucks, live music and entertainment, a Wilmington history display, raffles, and more. The festival highlights Wilmington’s past, including its role in supplying rye whiskey to American troops during the War of 1812 and harboring bootleggers during Prohibition. More recently, the town was home to US Barrel, a cooperage for whiskey barrels.Whether conquering mountain roads, tackling trails, or enjoying a day of community celebration, the Whiteface Region’s June events offer something for every adventurer. Registration for all races is open. Visit WhitefaceRegion.com or call the Whiteface Region Visitors Bureau at 518-946-2255 for more information.

The Regional Office of Sustainable Tourism (ROOST) launched its newly developed website, AdirondacksUSA.com. The website has been designed to enhance how those who may be unfamiliar with the Adirondacks access travel-related information about the area, while also aligning with trends and changes in the way people travel. AdirondacksUSA.com encourages users to “find their place” within the Adirondacks’ six million acres by using the website to learn about the Adirondacks, its geography, activities, and events throughout the region. It then directs users to one or more of the ROOST-managed regional websites. Providing information about multiple regions of the Adirondacks supports the emerging trend of travelers visiting more than one place during their vacation.“We are excited about AdirondacksUSA.com’s capacity to help introduce travellers to the entire region,” explained ROOST CEO Dan Kelleher. “Our region offers diverse and unique experiences ranging from historic forts and heritage hikes to world-class outdoor adventures to iconic hamlets and towns. By introducing travellers to all of our communities and assets, we can attract new visitors, encourage increased repeat visitation, and extend the stays of visitors.”AdirondacksUSA.com features a specially designed quiz that asks users a series of questions about the types of experiences, scenery, activities, desired accommodations, and events that interest them. Quiz results include suggestions for attractions, communities, and various regions of the Adirondacks, along with must-do activities and events best suited to their preferences.The website shares travel ideas based on seasons, events, activities, suggested itineraries, attractions, and popular activities. The website includes a hike finder, the region’s most comprehensive events calendar, and content connecting travelers with area communities. It also highlights multi-region touring experiences and special-interest travel opportunities, including the Adirondack Rail Trail, Olympic sites, stargazing, mountain biking trail networks, and Adirondack culinary experiences.According to ROOST Director of Marketing Michelle Clement, the website will support a range of ROOST’s marketing efforts, including email outreach, seasonal campaigns, and other promotional initiatives. “The new website and refreshed Adirondacks, USA branding will help us reach new audiences through targeted campaigns and tailored messaging that introduce people to the Adirondacks in a way that reflects their interests,” she said. “When users visit the site, they’ll quickly understand where the Adirondacks are and why the region is worth exploring. Through rich imagery, maps, quizzes, and other features, the site helps them find their place and follow a clear path to the experiences, communities, and information that matter most to them.”AdirondacksUSA.com is one of eight Adirondack region-focused websites developed and managed by ROOST. These sites include: LakePlacid.com serving the High Peaks region; LakeChamplainRegion.com serving the eastern Adirondacks, AdirondackHub.com which serves the Schroon Lake, Minerva and North Hudson region; WhitefaceRegion.com focused on the Wilmington, Jay and Au Sable Forks area; AdirondackExperience.com serving the Hamilton County region; SaranacLake.com; and TupperLake.com.AdirondacksUSA.com was developed with support from a grant provided by the U.S. Economic Development Administration.

The Regional Office of Sustainable Tourism will be attending Adirondack Day on Monday, April 27. Taking place at the Legislative Office Building in Albany each spring, Adirondack Day shares information about the region’s economic diversity with New York state officials and lawmakers.The event is organized by the Regional Office of Sustainable Tourism (ROOST), the North Country Chamber of Commerce, and the Adirondack Association of Towns and Villages. Senator José M. Serrano sponsors the event. Adirondack Day showcases a variety of businesses, attractions, and community-based organizations from across the region. It includes Adirondack-themed displays and exhibits, local food and beverages, and opportunities for attendees to meet and interact with exhibitors. The theme of this year’s event is “Love Your Adirondacks: Rooted in ___” with the blank space representing different aspects of the Adirondack Park’s key industries and activities, including: community, adventure, history, agriculture, sport, conservation, education, culture, and more. Exhibitors will create their displays and information to align with this theme, bringing attention to the many unique opportunities within the region.According to the Regional Office of Sustainable Tourism CEO Dan Kelleher, Adirondack Day allows the region to share information about its economic impact and encourages ongoing support of the region. “This annual event showcases the deep roots, breadth, and longevity of Adirondack region businesses and activities,” he said. “It ultimately encourages robust conversation among decision-makers in state government, and helps to ensure that the Adirondack Park region is favorably considered when legislative decisions are made.”Garry Douglas, president of the North Country Chamber of Commerce, explained the importance of Adirondack Day. “Adirondack Day is always a unique opportunity to show state legislators and other key people in Albany the breadth and depth of life in the Adirondacks,” he commented. “In addition to being highly informative, the interaction with dozens of state leaders highlights continuing priorities such as housing, broadband, and community sustainability. It is a great collaborative coming together of dozens of diverse interests. Onward and upward!”Steve McNally, president of the Adirondack Association of Towns and Villages and chair of the Essex County Board of Supervisors said, “Adirondack Day is an important opportunity to showcase the unique assets of our region and introduce legislators to the human side of the Adirondacks. Over 123,000 people live within the blue line and the sectors represented at Adirondack Day support the livelihoods of the people who call this region home.”New York State Senator, Chair of the Majority Conference and Chair of the Committee on Cultural Affairs, Tourism, Parks and Recreation Jose M. Serrano said, “I’m pleased to sponsor the 2026 Adirondack Day here in the Legislative Office Building. It is an honor to introduce my colleagues in the legislature to all that the Adirondacks has to offer.”

The Regional Office of Sustainable Tourism (ROOST) recently launched its newly developed proprietary data management system. Known as Adirondack Regional Database (ADK Data), the system aligns with advancements in artificial intelligence (AI) and search engine improvements to ensure that Adirondack information is optimized for the way people use the internet to plan their travel.ADK Data has been designed, developed, and implemented by ROOST’s web development and design team in anticipation of a shift in trip planning behavior, specifically evolving internet search options and generative AI. ADK Data takes into account the need to centralize regional information into a format that aligns with the manner in which AI and search engines scan for and present information to the end user.According to Hospitality Financial and Technology Professionals, an international organization representing finance and technology segments of the hospitality industry, 40% to 50% of travelers are using AI for trip planning. In the United States, more than half (56%) of travelers used AI for at least one trip in the past year, marking a massive shift in behavior. Common uses include generating itineraries (75%), research (71%), and booking, with 78% of users making purchases based on AI recommendations.According to ROOST COO Mary Jane Lawrence, this indicates something important about how decisions are being made today. “People are increasingly comfortable using AI to learn about a destination and assist with trip planning,” she said. “Travelers are not only using AI to conduct research, but they are also acting on its guidance. ADK Data boosts the digital visibility of our local businesses while dramatically improving internal efficiency; ultimately ensuring that Adirondack businesses remain competitive in an AI-driven marketplace. It also encourages cross-promotional efforts that help visitors discover everything the region has to offer.”Managing information for a region this vast is a significant undertaking. At more than 6.2 million acres, the Adirondacks’ 105 towns boast thousands of events, activities, and lodging packages annually. ROOST manages seven regional websites for geographically adjacent areas, many of which share events and business information due to their location. The development of ADK Data allows partners - including hotels, attractions, and event planners - to sync information across this network of websites. This "input once, appear everywhere" approach reduces errors and ensures a seamless planning experience.“The development of ADK Data represents a significant step forward in how we future-proof Adirondack travel information,” said ROOST Director of Digital Strategy Jasen Lawrence. “By centralizing our local data into a highly-structured format, we are ensuring that our businesses and events are ‘AI-ready.’ This system doesn't just improve accuracy for our own websites; it ensures that when a traveler asks an AI assistant for a weekend itinerary in the Adirondacks, our local businesses and recreation opportunities are visible, accurately represented, and easy for these emerging technologies to find.”Mary Jane Lawrence explained that ADK Data allows ROOST to share information that visitors are looking for. “The Adirondack region welcomes more than 12 million visitors each year,” she said. “This technology represents a real advancement in ROOST’s destination marketing and management strategy, ensuring Adirondack communities remain competitive in an increasingly digital travel planning landscape where search engines and AI are used more than ever to plan vacations and discover local information.”ADK Data powers event, attraction, and business listings for seven regional websites, along with several municipalities and chambers of commerce, all developed and managed by ROOST, including: AdirondacksUSA.com which is an overarching website focused on the entire region; LakePlacid.com serving the High Peaks region; LakeChamplain.com serving the eastern Adirondacks; AdirondackHub.com which serves the Schroon Lake, Minerva, Newcomb, North Hudson, Long Lake, and Indian Lake region; WhitefaceRegion.com focused on the Wilmington, Jay, Upper Jay, and Au Sable Forks area; AdirondackExperience.com serving the Hamilton County region; SaranacLake.com; and TupperLake.com.