The Regional Office of Sustainable Tourism is inviting local, Adirondack-based businesses to join its online marketplace, currently in development. Retailers and artisans located in Essex County, Saranac Lake, Tupper Lake, and Hamilton County are encouraged to take part.
The marketplace is being designed and developed by the Regional Office of Sustainable Tourism to connect shoppers with products from retailers throughout the region, expanding sellers’ reach outside the area, while supporting local commerce. It will support a wide range of vendors, including retail, local artisans, and specialty goods.
The Adirondacks, USA Market will feature products from multiple Adirondack-based vendors, allowing online shoppers to browse and purchase items available from a variety of Adirondack retailers while accommodating seamless integration with some of the most common point-of-sale and online sale platforms used by local businesses.
Businesses already using softwares including Shopify and Square will be able to integrate directly into the market and receive orders using their existing fulfillment processes. The market will also provide an accessible option for businesses without current e-commerce capabilities or systems.
The project’s goal is to expand year-round economic opportunities for local businesses, driving increased revenue without adding operational complexity or overhead.
According to ROOST CEO Dan Kelleher, Adirondacks, USA Market will bridge the gap between in-destination experiences and post-visit purchasing. “As the destination marketing and management organization representing much of the Adirondack Park, ROOST’s role includes tourism marketing, balancing the effects of tourism with community needs, and supporting business growth by strengthening the local economy,” he said. “ROOST has accumulated an extensive number of email contacts, social media followers, and website visitors and the online market will offer local businesses enhanced visibility to these audiences.”
Development of the marketplace website is currently underway. Local businesses and artisans are encouraged to contact ROOST at shop@roostadk.com to learn more about showcasing and selling products through Adirondacks, USA Market.