ROOST CEO James McKenna reviews results of the 2016 Lake Champlain Bass Fishing Tournament survey in Ticonderoga on May 2.5/2/17: Ticonderoga, N.Y. - The Town of Ticonderoga, the Ticonderoga Area Chamber of Commerce (TACC) and the Regional Office of Sustainable Tourism (ROOST) are pleased to announce the results of the 2016 Lake Champlain Bass Fishing Tournament survey, and the 2017 tournament lineup.In 2016, TACC partnered with ROOST to conduct a survey of bass fishing tournament participants to gather feedback about their experiences and impacts in the region. The survey was distributed to all tournament participants throughout the spring, summer and fall of 2016, and included questions about location and duration of stay, and type and total expenditures while they were in the region, in addition to collecting demographic data. The central and southern portions of Lake Champlain have long been known as a premier bass fishery, and as a result, the area has become a favorite destination for bass fishing tournaments. Ticonderoga has long served as a primary weigh station and tournament headquarters, and the Town and TACC have worked to solicit and support these events.Town of Ticonderoga Supervisor Joe Giordano is pleased with the continued success of the fishing program. “We are fortunate to be a well-known bass fishing destination, and our region possesses the quantity and quality of fish, as well as the gorgeous scenery to draw elite fishermen to the area,” he said. “The Town of Ticonderoga is honored to partner with TACC and ROOST to ensure that this important group of annual visitors is amply supported as they enjoy both our pristine waters and our welcoming communities.” “The results of the survey indicate that Ticonderoga’s leadership in pursuing and supporting these events is having a positive impact in the region,” said James McKenna, ROOST CEO. “Overall, these tournaments represent $1.4 million in estimated direct expenditures in the communities along Lake Champlain’s Adirondack Coast in Essex County.” In 2016, respondents traveled to the region from 11 states, including one from Florida, and the Canadian province of Ontario. The survey results also showed a high rate of return visits, with 45 percent of respondents indicating the they have participated in more than 11 tournaments in the region, and 62 percent saying they have previously traveled to the Ticonderoga/Lake Champlain Region for reasons other than for fishing tournaments. An astounding 99 percent of respondents said that based on their experience, they would visit again. “These folks are valuable, and loyal to the region,” McKenna added.TACC now serves as the official fishing tournament community coordinator, a role that requires facilitating promotional and logistical details, including coordination with NYS Department of Environmental Conservation to arrange boat launch access. “We greatly appreciate the DEC staff for their ongoing collaboration,” said TACC executive director Matt Courtright. “Their participation is critical to the smooth and successful organization of these events.” Courtright expressed gratitude to former Town of Ticonderoga Supervisor Bill Grinnell for his contributions to the increase in fishing tournaments that continues today. “We continue to work closely with tournament leaders, and are excited to announce that the number of tournaments continues to increase,” said Courtright. “In 2016, the number of tournaments increased to 24, and we saw the tournament season extending further into the shoulder seasons. In 2017, there are currently 35 tournaments scheduled, and that number could still increase.” For more information about bass fishing on Lake Champlain, visit www.lakechamplainregion.com.###VIEW SURVEY REPORT

Speculator, NY - During the Adirondack Speculator Region Chamber of Commerce dinner on May 17, Regional Office of Sustainable Tourism (ROOST) representatives provided a marketing program status report to area officials that outlined ongoing marketing initiatives and future projects. In 2014, ROOST entered into an contract with Hamilton County to provide destination marketing services. As part of that contract, ROOST manages paid and earned marketing campaigns, associated social media accounts and the destination website, adirondackexperience.com, providing content updates, search engine optimization and hosting. The presentation provides a snapshot of marketing results for Hamilton County, featuring website statistics for adirondackexperience.com, social media reach, content development (blogs), digital ad and graphic design projects, and more. Adirondack Experience's Facebook page has seen a 58 percent increase in followers since January! ROOST has also designed and created websites for the Hamilton County towns of Inlet and the soon-to-be launched site for Indian Lake. ROOST is now working with the Adirondack Speculator Region Chamber of Commerce on a dedicated Speculator site. The following power point presentation provides a snapshot of ROOST's marketing efforts and initiatives in Hamilton County: Speculator-Chamber-Dinner

Congratulations to ROOST's Bethany Valenze on graduating with honors from North Country Community College. She earned an Associates Degree in Sports and Events Management, and was awarded the UPS Store Desktop Publishing Award and the Sports and Events Management Program Coordinator's Award. Bethany is one of ROOST's visitor service specialists and helps organize special events. Outside of work, she loves to hike, camp, play with her rescue dog, and be on the water in her kayak.

May 31, 2017 - Each week, ROOST sends out a promotional email called Adirondacks, USA to a database list of tens of thousands of travelers who have expressed an interest in the region. Each email contains original content blogs written about the unique experiences available in each of our Adirondack destinations. ROOST tracks the performance of each email and draws comparisons to previous ones sent, in order to maximize traffic to our regions' websites. The chart located below illustrates the reach of the last five emails. The open rate is the number of times that email has been opened, including multiple openings by the same recipient. The unique opens is how many individuals opened that email. CTR stands for click through rate and shows how many of the people that opened the email clicked any of the links inside, whereas the total click through rate (TCTR) is a measurement of how many people came back to the email after clicking through to a blog, event, or advertisement in our email to click another link. You can view the five most recent email blasts by clicking below: Back to basics We're ready. Are you? Counting on spring Flowers, forts, fish and fun! All things spring Sign up to receive the email, and share the blogs and stories you like in order to boost your destination's visibility.

Have you seen the most recent ROOST-produced destination videos? These promotional pieces help to showcase the regions' assets and inspire travel here. Our in-house videographer shoots footage and creates videos on an ongoing basis to augment our marketing efforts. Check out our newest ones! Mount Severance hike Malone Fun Discover Spring in Tupper Lake Wilmington Whiteface MTB On the water!