July, 2017: London-based travel website, GlobalGrasshopper, features beautiful destinations and resorts from around the world. ROOST hosted travel writer and editor of the site, Becky Moore, who wrote a piece about her recent stay in the Adirondacks. Read the article

Suzanne Maye, Lake Champlain Regional Marketing Manager for ROOST, presents.Kicking off the One NPS (National Park Service) two-day workshop sponsored by the Champlain Valley National Heritage Partnership, on Sunday, July 9th, participants had the opportunity for an optional field trip; exploring the Lake Champlain Bridge Heritage AreaThere, ROOST’s Lake Champlain Region Marketing Manager, Suzanne Maye, Crown Point State Historic Site’s Superintendent, Michael Roets, and CVNHP’s Assistant Director, Jim Brangan provided introduction to the many historical and archeological features, as well as the multiple recreational opportunities at this scenic destination surrounding the Lake Champlain Bridge.The One NPS workshop, held July 9th through 11th, is an opportunity to bring together the various NPS programs and sites, CVNHP staff and HAPAC members to explore common goals among CVNHP Opportunities for Action and NPS program priorities and resources. By sharing current activities and priorities, participants collectively examine opportunities for enhanced coordination, cooperation and communication across these programs and partnerships that offer mutual benefit in advancing common or related goals.The group visits the Lake Champlain Bridge.

July 21, 2017 Temporary closure and spectator information for the IRONMAN Lake Placid triathlon on Sunday, July 23 Alternate Routes Included Lake Placid, NY - The 19th annual IRONMAN Lake Placid triathlon will take place from 6:30 a.m. to midnight this Sunday. The triathlon route includes a 2.4-mile swim in Mirror Lake, a 112-mile bike ride through Lake Placid, Keene, Upper Jay, Jay, Ausable Forks, and Wilmington, and a 26.2-mile run and around the Lake Placid village. Temporary road closures will begin at 5 a.m. The following are all estimated times based on New York State Police traffic control. Please use caution and expect delays. Road closures (Rt 86) Northbound in to Lake Placid from Wilmington beginning at 7 a.m. until 6:30 p.m. Rt 86 westbound from Jay to Wilmington will close from 7 a.m. - 6 p.m. Rt 9N will close Northbound from Keene to Jay at 6 a.m until 5 p.m. Rt 9N will close in both directions between Jay and Ausable from 6 a.m. - 5:30 p.m. Road closures (Rt 73) south/eastbound from Lake Placid to Keene beginning at 5 a.m. until 4 p.m. Alternate Routes LAKE PLACID TO JAY From Saranac Avenue/Route 86, go left at Main Street at the High Peaks Resort to Mirror Lake Drive. Left on Northwood Road. Left on Cobble Hill Road. Left on Route 86 to Wilmington. Right on Route 86 to Jay. Expect delays in the Village of Lake Placid, in Wilmington, and in Jay from 8 a.m. to 6 p.m. AUSABLE FORKS TO WILMINGTON North on Main Street at Stewart’s to stop sign. Left on Guideboard Road. Bear left at fork to Silver Lake Road. Left on Bonnieview Road to Wilmington. Expect delays at intersection in Wilmington. AUSABLE FORKS TO SARANAC LAKE/LAKE PLACID North on Main Street at Stewart’s to stop sign. Left on Guideboard Road. Bear left at fork to Silver Lake Road. Left on Union Falls Road to Route 3. Left on Route 3 to Saranac Lake. In Saranac Lake take Route 86 East to Lake Placid. AUSABLE FORKS TO KEENE Route 86 West, crossing Jersey Bridge to Sheldrake Road. Right on North Jay Road. (County Route 64). Left on Valley Road (County Route 58). Right on Trumbulls Corner Road. Left on Route 9N South to Keene. Expect delays in Ausable Forks and at Route 9N intersection. SARANAC LAKE TO I-87 SOUTHBOUND Route 3 West to Tupper Lake. Route 30 South to Long Lake. Route 28N to Newcomb. Route 2 East to Exit 29 on Route I-87 or Route 28N to Warrensburg. POINTS SOUTH ON ROUTE I-87 TO LAKE PLACID From Northbound Route I-87 take exit 29 to Route 2 West to Route 28N. Turn right on Route 28N to Newcomb. Route 28N to Long Lake. Right on Route 30 to Tupper Lake. Right on Route 3 East to Saranac Lake. Take exit 30 towards Keene. Follow route 9N to Rt 73. Expect delays at Keene. POINTS NORTH ON ROUTE I-87 TO LAKE PLACID From Southbound on Route I-87 take exit 31 to Route 9N North. Route 9N North to Elizabethtown. Route 9N North to Route 73. Right on Route 73 to Keene. Expect delays at the intersection in Keene. KEENE TO LAKE PLACID Route 73 Westbound lane open. Expect Delays at River Road/Ski Jumps intersection. Access Village of Lake Placid via Old Military Road. LAKE PLACID TO WILMINGTON/AUSABLE FORKS/I-87 NORTHBOUND From Saranac Avenue/Route 86, go left at Main Street at the High Peaks Resort to Mirror Lake Drive. Left on Northwood Road. Left on Cobble Hill Road. Left on Route 86 to Wilmington. Straight through intersection on Bonnieview Road (County Route 19). Right on Silver Lake Road and follow detour arrows to Ausable Forks. Expect delays in the Village of Lake Placid and in Wilmington from 8 a.m. to 6 p.m. ###

Lake Placid, adirondacks, usa —The Regional Office of Sustainable Tourism (ROOST) is pleased to announce the addition of Catherine Ericson as the Lake Placid and Whiteface Regional Marketing Manager. Ericson has been on the job a few weeks and is serving as a liaison between community stakeholders, travelers, and ROOST, and supports and coordinates destination marketing strategies for the two regions. She oversees the destination websites, LakePlacid.com and WhitefaceRegion.com, and is responsible for the regions’ social media marketing. She has strong ties to the region and an in-depth knowledge of the destination’s assets with regards to tourism. For the past 20 years, Ericsson has lived and worked in Lake Placid, raising two children with her husband. Most recently, she was an integral member of the marketing team for their family-owned businesses that include the Lake Placid Pub & Brewery, Big Slide Brewery and Cake Placid. “Catherine’s mix of marketing, team-building skills and in-depth knowledge of the area is a great asset for us and the communities she now promotes,” said ROOST CEO James McKenna. “We are excited to welcome her to the team and anticipate great contributions from her as we continue to work on collaborative efforts to promote Lake Placid and the Whiteface Region.” “I’m passionate about this community and the quality of life we enjoy here. This region is one of a kind,” Ericson said. “I look forward to working with local organizations and business owners toward increased economic growth by promoting the very experiences that make this such a wonderful place to live.” ROOST is the accredited destination marketing organization (DMO) responsible for promoting Essex, Hamilton and Franklin counties in the Adirondacks of New York. ROOST operates five offices located in Lake Placid, Crown Point, Malone, Tupper Lake and Saranac Lake. For more information about ROOST and its team, visit roostadk.com. ###

July 2017 Lake Placid tops the list of best small towns in upstate New York to visit. The popular travel, food, and entertainment website, thrillist.com, touts the village's hiking, beach, restaurants, and Olympic legacy. Read the article.