ROOST and ORDA staff traveled last week to Stowe, Vermont to attend the annual Inntopia Partners Conference, 'INSIGHT'. Inntopia is the third-party booking platform ROOST began using last year on several websites. It is one of the leading e-commerce and central reservation platforms for destination travel. The software provides businesses the opportunity to reach visitors through a much more streamlined and user-friendly process. In the last year, Inntopia has more than doubled in size, acquiring two companies, Ryan Solutions and Destimetrics, to strengthen their business intelligence and marketing tools. ROOST got a sneak peek at several new developments due to this growth that could have a significant impact on our Adirondack marketing efforts. (ORDA Digital Program Manager Lauren Kanipe (center) joined ROOST's Advertising Sales and Service Coordinator Glenn Pareira (left) and Operations and Service Coordinator Mary Gallagher (right) at the INSIGHT Conference last week.)

June 1, 2017 - National Geographic Magazine in May listed Wilmington among the top mountain biking locales in the United States. ROOST helped organize the writer’s trip to the region and provided information on the variety and numerous biking trails in the Whiteface Region. READ THE ARTICLE

May, 2017: ROOST assisted the editor of Ecophiles magazine by providing information and photos for their article on epic New York adventures. Ecophiles has 200,000 unique monthly readers and 30,000 social media followers. READ THE ARTICLE

May 2017 - Refinery29 has included Long Lake and Wilmington in a story about escapes from New York City. ROOST provided the content and the photos. Refinery29, a style, travel and fashion website, has 16.2 million unique viewers monthly. VIEW THE ARTICLE

ROOST conducted a survey to determine traveler behavior and demands related to the region known as the Upper Hudson Recreation Hub, comprised of the towns of Minerva, North Hudson, Newcomb, Indian Lake and Long Lake. These communities are linked to the newly state-acquired former Finch, Pruyn land and are collectively known as Five Towns. The survey results help to identify the perception of these communities from both residents and visitors. It was distributed to a list of people that participated in ROOST’s annual leisure travel information study, and who indicated that they had been to one of the five towns. In addition, the Long Lake Parks, Recreation & Tourism office and Indian Lake Chamber of Commerce distributed the survey to their email lists. READ THE SURVEY RESULTS HERE.