The Regional Office of Sustainable Tourism (ROOST) invites all interested area municipal leaders, businesses, organizations, and individuals to attend brief regional destination marketing reviews, followed by reception, in their respective regional destination. The first in the series is the Saranac Lake destination marketing review being held at the North Elba Town House, home of the Saranac Lake Area Chamber of Commerce and the Saranac Lake ROOST office, 193 River Street, on Thursday, October 26th from 5-6:30 p.m. The agenda will include a brief presentation by ROOST staff, time for Q&A, followed by a networking opportunity with light refreshments and a cash bar. “I look forward to this casual gathering with our stakeholders," said Kelly Brunette, Saranac Lake regional marketing manager for ROOST. “It will be a great networking opportunity, and a chance to continue our ongoing dialogue about ROOST’s destination marketing strategies on behalf of the greater Saranac Lake area." All those interested in attending the Saranac Lake event are asked to contact Kelly Brunette to RSVP at kelly@saranaclake.com. The Lake Champlain region’s destination marketing review is scheduled for Thursday, November 2nd from 5:00-6:30 p.m. at the Westport Hotel, 6691 Main Street, Westport. Contact Suzanne Maye to RSVP, suzanne@roostadk.com. The two marketing reviews are the first in a series that ROOST will be hosting throughout the region this fall, including upcoming events in Tupper Lake on Dec. 7, in Malone on Jan. 11, and dates to be announced in Hamilton County, Schroon Lake, and the Lake Placid/Whiteface Region. We will announce these reviews shortly. ROOST is the accredited destination marketing organization (DMO) responsible for promoting Essex, Hamilton and Franklin counties in the Adirondacks of New York. For more information about ROOST and its team, visit roostadk.com.

October 18, 2017: By the Numbers The chart below shows the percent of each outdoor activity in the ROOST leisure travel study respondents reported participating in since 2011. The rise in hiking and paddling correlate with an increase in ROOST’s efforts to market these activities. By understanding the activities travelers are participating in during their trips to the region, ROOST staff are more able to make informed marketing decision and content creation. *There was no survey conducted for 2015 visitation

October 20, 2017 Contact: Aurora Wheeler, Oral History Coordinator HISTORIC SARANAC LAKE 518-891-4606 aurora@historicsaranaclake.org Saranac Lake, NY - Historic Saranac Lake has been awarded major grants to support the implementation of the Cure Porch on Wheels project in 2018. The New York Council on the Arts (NYSCA) has approved a $17,000 grant to support the creation of the mobile oral history booth and pop-up museum. A generous grant from the Cloudsplitter Foundation and additional private donations boost the fundraising total to over 63% of Historic Saranac Lake’s goal. In 2017, a National Endowment for the Arts grant is funding the design of the mobile exhibit space by Melissa Kline and engineer Wiley Lavigne with consultation from Adirondack White Pine Cabins builders Dan and Joe Plumb. In 2018, Historic Saranac Lake will contract with local builder Don Rumble to construct the Cure Porch on Wheels on a 16 foot trailer. The porch will be shared with other organizations and artists in order to host a wide variety of arts and cultural activities in the region. The Cure Porch on Wheels will be fully accessible to persons with disabilities via a platform lift. A collapsible stage will make it a flexible venue for musical performances and other events. “The fundraising campaign to build the porch next year is off to a great start,” said Executive Director, Amy Catania. “We can’t wait to build the porch and put it into use.” Project Director Aurora Wheeler has recently returned from Minneapolis, Minnesota, where she gave a presentation about the porch project to an audience at the Oral History Association Annual Meeting. “The porch project is designed to be a model for other organizations to develop their own mobile spaces for arts and culture,” she noted. “It’s very special to be able to share our plans with organizations that are located all over the country.” Planning ahead for the long-term viability of the Cure Porch on Wheels, Historic Saranac Lake recently submitted a major National Endowment for the Arts Our Town grant in partnership with the Village of Saranac Lake and Traditional Arts of Upstate NY to support porch programs in 2019. ####

For Immediate Release Crown Point, N.Y. — The Regional Office of Sustainable Tourism (ROOST) invites all Lake Champlain region municipal leaders, businesses, organizations, and individuals to attend a short regional destination marketing review, followed by a reception, at the Westport Hotel, 6691 Main Street on Thursday, November 2 from 5:00-6:30 p.m. The agenda will include a brief presentation by ROOST staff, time for Q&A, followed by a networking opportunity with light refreshments and a cash bar. “I encourage our marketing partners to attend this informative, casual gathering,” said Suzanne Maye, Lake Champlain regional marketing manager for ROOST. “It will be a great networking opportunity, and a chance to continue our ongoing dialogue about ROOST’s destination marketing strategies on behalf of the Lake Champlain Region of Essex County, N.Y."All those interested in attending the event are asked to RSVP to suzanne@roostadk.com. The regional destination marketing review is one in a series that ROOST will be hosting throughout the region this fall, including upcoming events in Lake Placid on Nov. 30, Tupper Lake on Dec. 7, in Malone on Jan. 11, in the Whiteface Region on Jan. 25, and a date to be announced in Hamilton County. ROOST is the accredited destination marketing organization (DMO) responsible for promoting Essex, Hamilton and Franklin counties in the Adirondacks of New York. For more information about ROOST and its team, visit roostadk.com. ###

Oct 30, 2017 ROOST hosted, in conjunction with I LOVE NY, influencer Gina Homolka, known for her foodie and travel website skinnytaste.com. Gina has 3.6 million Facebook followers, 615,000 Instagram followers, and 46,000 Twitter followers. She was sharing photos of our area on social media during her stay over Labor Day weekend. The video of her trip to the Thousand Islands and the Adirondacks was shared on I LOVE NY and SkinnyTaste’s Facebook pages. Click here to read her full blog about her Adirondack getaway.