October, 2017 Year to date, ROOST's websites have garnered 2,898,757 sessions, or website visits. This includes our eight destination websites and the umbrella site, adirondacks, usa. It represents an increase of 8.5% over the numbers of sessions we had last year at this time. The sources listed here are any of the referring sources that generated over 2% of our yearly traffic. Search engines account for nearly two-thirds of our traffic, while Facebook brings over 13% of the traffic to our websites. This is largely in part to our effort of promoting blogs and events to potential visitors on social media. Another driver of traffic is our weekly newsletter, which is number four on our list.

Opportunity for Whiteface Ski Show Participation Area lodging properties can send their ski and stay package information/brochures on the road to ski shows this fall. ORDA staff will bring your collateral to all ski shows and display at the show. In exchange they are asking for two gift certificates for 2 nights' stay, for two people this winter. The issuing property can have black-out dates. These packages will be combined with lift tickets as prizes/giveaways at the ski shows where there is additional opportunity to gain exposure. ORDA may also use for other promotional purposes throughout the season in attracting people to Whiteface Lake Placid. For more information, contact Whiteface Group Sales Manager Emilee Watson at EWatson@whiteface.com.

Lake Placid, Adirondacks USA – Over a thousand New York State employees are expected to attend a conference at the Conference Center at Lake Placid starting this Sunday, October 22 - October 25. The event is generating overnight bookings in Lake Placid for Sunday, Monday and Tuesday. As in past years, it is expected that attendees will not only be participating in the conference, but will also be visiting local businesses during those two days. “With the conference center’s central location in the Lake Placid village, attendees can easily browse Main Street shops and experience the great restaurants. Hopefully it will expose new future leisure travelers to our spectacular destination,” said Maryjane Lawrence, ROOST’s director of sales. Below is a list of attendees' free time and meal information: NYS Public Employee Federation Sun., Oct. 22 - Wed., Oct. 25 1,000 attendees Sun., Oct. 22 Arrival - Evening Dinner on own. Mon., Oct. 23 7 a.m. - 9 a.m. 1 p.m. - 2:30 p.m. 5:30 p.m. - 7 p.m. Breakfast, Lunch, and Dinner on own. Tues., Oct. 24 7 a.m. - 9 a.m. 12:30 p.m. - 2:30 p.m. 5:30 p.m. - 7 p.m. Breakfast, Lunch, and Dinner on own. Wed., Oct. 25 Morning - Departure. Breakfast on own. ###

ROOST Malone Regional Marketing Manager Tim Lamay visited on October 10 with 8th graders at the Malone Central School to discuss ways in which they can promote Malone as a tourist destination. The students have been assigned a project where they become "regional marketing managers" and create a blog, make brochures, produce videos, and activities related to marketing. Tim relayed what role the Regional Office of Sustainable Tourism has in promoting the area and gave them tips to help with their assignment. The students visited the Underground Railroad, met with Wilder family actors, learned about the history of the Malone Golf Course, and other historic Malone locations such as Morningside Cemetery, House of History, and Vice President William Wheeler's Home. "It was fun to see the excitement that the students had for this project. I think that this is a great way to demonstrate partnerships in the community and using collaborative ideas to benefit our growing tourism industry," Lamay said.