February, 2017: The Weather Channel interviewed Saranac Lake Mayor Clyde Rabideau live via Skype as part of a feature on the World Snowshoe Championships held February 25th. The interview was conducted at 8 a.m. the day of the event and focused on the unseasonably warm weather and the 50-plus volunteers on hand to shovel snow onto the race course. Despite the spate of 60 degree weather leading up to the event, the village succeeded in hosting this international competition by changing the venue to Dewey Mountain, where there was still enough snow. Volunteers shoveled snow onto the eight kilometer course and dug trenches for drainage along side the trail. In the end, Saranac Lake volunteers and organizers pulled off a great event and racers were able to compete in a mixture of snow, water and slush.

March, 2017: ROOST assisted travel writer Christina Vercelletto with her trip to Lake Placid in February. She writes about all of the off-hill activities available in the village. READ THE ARTICLE

SARANAC LAKE - Area businesses, including some of the Adirondacks’ biggest employers, will be looking for qualified employees for a variety of full-time, part-time and seasonal positions at the Adirondack Daily Enterprise's Tri-Lakes Job Fair from noon to 4 p.m. on Wednesday, March 29, at North Country Community College in Saranac Lake. In its second year at the college, the fair has been moved to the gym (the Sparks Sports Complex) to accommodate more participants. Industries that will be represented include include the hospitality sector and medical field, along with other businesses and agencies. Job seekers can actively engage with the employers to apply for positions, learn about career opportunities and build relationships with North Country employers. “It is a great opportunity for high school and college students, as well as adults looking for a new career, to apply to the numerous positions available,” said Catherine Moore, publisher of the Enterprise Newspaper. Saranac Lake Rotary Club members will be available to review and offer tips on resumes, as well as to help prepare job seekers for interviews with potential employers. Event organizers strongly suggest job seekers bring copies of their resume for review by rotary club members and to hand to recruiters. Immediately following the fair, the Saranac Lake Area Chamber of Commerce will host a networking mixer in the gym. “It’s an opportunity to meet and greet area business owners and employers,” said event organizer Lindsay Munn of the Adirondack Daily Enterprise. Employers are encouraged to register now by calling Lindsay at 518-891-2600 ext. 20. The Tri-Lakes Job Fair is sponsored by North Country Community College, Saranac Lake Area Chamber of Commerce, Saranac Lake Rotary Club, Tupper Lake Chamber of Commerce and ROOST (Regional Office of Sustainable Tourism). ###

INLET, N.Y. - The Regional Office of Sustainable Tourism (ROOST), in conjunction with the Town of Inlet, is pleased to announce the launch of the destination website, inletny.com. Focusing on Inlet’s natural beauty and amenities, the site aims to promote the many leisure experiences available to travelers. They can scroll through an comprehensive list of lodging and dining options, activities, and events in order to customize their trip. The site is also a resource for residents and contains links to professional services in and around Inlet, community events, and more. Situated along the Adirondacks’ popular Fulton Chain of Lakes in the central Adirondacks, Inlet boasts a pristine and bustling downtown area and family-friendly and cultural events. It makes an excellent base for travelers to enjoy shopping, dining, paddling, boating, swimming, fishing, camping, snowmobiling, and most importantly, relaxing. “We are very excited about the new inletny.com and the experience it will provide our users, both potential travelers to the area and residents,” said Adele Burnett, Inlet’s tourism director. “The new site will strengthen Inlet’s online presence and will provide a comprehensive platform to help our business community reach potential travelers.” "The new site is built within the greater Hamilton County website, AdirondackExperience.com. “In doing so, we are leveraging the “Adirondack Experience” brand to help better position destinations such as Inlet,” said Michelle Clement, ROOST Hamilton County and Tupper Lake regional marketing manager. “This integration will maximize our efforts to help travelers gain a better understanding of the region and ultimately direct them to the individual community that would make the best hub for their next trip,” said Clement. Owner of the Inlet business Pedals & Petals, Ted Christodaro, has been working with ROOST and Adele Burnett on the website, a project he has supported since its inception. “The image you put out there helps draw people to the area,” he said. “I believe this new site, with its great images and engaging text, will do just that. It’s a lot more interactive and will help people planning on visiting the area, and even be a resource once they are here.” ROOST is the accredited destination marketing organization (DMO) responsible for promoting Essex County, Franklin County, Hamilton County, the Town of North Elba, the Town and Village of Tupper Lake, Harrietstown, Lake Placid, Piercefield, and Saranac Lake, New York to the traveling public. For more information about the organization, visit roostadk.com. ###

March 2017 - Lake Placid, adirondacks, usa — Despite the arrival of spring blizzard Stella, more than 150 people representing a wide range of regional businesses and organizations attended the Regional Office of Sustainable Tourism’s (ROOST’s) second annual Adirondack Destination Marketing Summit on March 14. As the region’s umbrella destination marketing organization, ROOST’s goal for the day-long summit held at the Conference Center in Lake Placid was to support partner businesses and organizations by providing current marketing strategies and insight from top-notch speakers. Workshop topics ranged from how to market to millennials, to why and how to use and maximize social media tools such as Instagram and Facebook. The lunch keynote, presented by Tourism Current’s Sheila Scarborough, focused on cake. More specifically, she spoke on building an Adirondacks marketing layer cake. This can be achieved by businesses and ROOST supporting each other on social media channels and sharing each other’s information. The effect of binding individual promotional efforts is a collective stronger brand, she said. [gallery size="medium" ids="20152,20157,20159,20154,20161,20160"]