June 13, 2017 Lake Placid, NY - The Mirror Lake Inn Resort and Spa was honored with the AAA Four Diamond Award of Excellence for the 33rd straight year. The Mirror Lake Inn has the second longest running AAA Four Diamond hotel designation in all of New York State. Only the Carlyle Hotel in Manhattan has held this honor longer. A Four Diamond hotel is refined and stylish, providing upscale physical attributes, extensive amenities and a high degree of hospitality, service and attention to detail. In addition, The View Restaurant, received its 10th consecutive AAA Four Diamond Award. Mirror Lake Inn owner Ed Weibrecht at Thursday's award ceremony.

June 15, 2017 By the numbers: The graph below illustrates each of our regions' followers across Facebook, Instagram, and Twitter. This is the number of people on each platform that follow the page, but ROOST's reach extends into these follower's friends when they engage with or share our posts, as well as through targeting ads to people that don't follow our pages. Each of these accounts is managed by a ROOST staffer who works to make sure we post consistently and increase our social media followers. To follow us, click on the following: Lake Placid: Twitter - @LakePlacidADK Facebook - facebook.com/LakePlacidAdk Instagram - LakePlacidADK Schroon Lake Region: Facebook - facebook.com/SchroonLake Whiteface Region: Twitter: @WhitefaceNY Facebook - facebook.com/WhitefaceNY Instagram: Whiteface_NY Lake Champlain Region: Facebook - facebook.com/AdirondackCoast Hamilton County: Twitter - @ADKExperience Facebook - facebook.com/AdirondackExperience Saranac Lake: Twitter - @SaranacLake Facebook - facebook.com/SaranacLakeNewYork Instagram: SaranacLakeADK Tupper Lake: Twitter - @TupperLakeNY Facebook - facebook.com/tupperlakeny Instagram: TupperLakeNY Malone: Twitter - @visitmalone Facebook - facebook.com/VisitMalone malone adirondacks, usa: Twitter - @ADKSUSA Facebook - facebook.com/AdksUSA Instagram adksusa

June 2017 - The ABC affiliate in Boston, WCVB, published an article on Saranac Lake, calling it a scenic village "where fresh water activities reign supreme, along with great hiking, dining, biking and more. Pull up an Adirondack chair, and ponder the fun you’ll have during your Saranac Lake micro-escape." The article was sponsored by Cape Air, which flies into Lake Clear Adirondack Regional Airport in Lake Clear. ROOST provided photography. View the article

June 2017 - ROOST continues to host online influencers and travel writers so that they can experience our region first-hand. Most recently, ROOST welcomed and set up itineraries for Scott Macleod of Flagstick Golf, an Ottawa-based magazine and the Golf Ontario website and newsletter; freelance writer Devorah Lev-Tov; Becky Moore, owner of one of the UK’s top travel blogs, and newspaper travel writer and author Barry Stone. The writers were busy sharing photos of our area on social media during their stay. We’ll be sure to share their articles as they are developed!

June 15, 2017 INDIAN LAKE, N.Y. – The Regional Office of Sustainable Tourism (ROOST), in conjunction with the Indian Lake Chamber of Commerce, is pleased to announce the launch of the destination website, www.indian-lake.com. Focusing on the region’s natural beauty, recreational opportunities and amenities, the site aims to inspire travel and direct tourism dollars to Indian Lake. Potential travelers to the region can scroll through a lists of special events, lodging and dining options, and activities in order to customize their trip. The site is also a resource for residents and contains links to organizations, professional services, community events, and more. “The new site strengthens Indian Lake’s online presence and provides a comprehensive platform to help our business community reach potential travelers,” said Darrin Harr, Indian Lake Chamber of Commerce Chamber Coordinator. “Since the launch, we have experienced a sharp rise in the number of email inquiries and phone calls,” he added. The new site is built within the greater Hamilton County website, AdirondackExperience.com, which allows ROOST to leverage the “Adirondack Experience” brand to help better position destinations such as Indian Lake. The town has it all. It is ideally situated in Hamilton County, surrounded by numerous lakes, rivers, streams and mountains. Fishermen, boaters, and kayakers are lured to three major lakes – Indian, Abanakee, and Adirondack lakes. It boasts a lengthy list of fun events, like the Great Adirondack Moose Festival, and offers quick access to world-class whitewater rafting and the Adirondack Experience, The Museum on Blue Mountain Lake. “A website often serves as the traveler’s first impression of a destination," said James McKenna, ROOST CEO. “The new Indian Lake website is not only a more useful resource for residents and travelers, but is visually appealing, conveying the activities and experiences available and the extraordinary beauty of the natural landscape." ROOST is the accredited destination marketing organization (DMO) responsible for promoting Essex County, Franklin County, Hamilton County, the Town of North Elba, the Town and Village of Tupper Lake, Harrietstown, Lake Placid, Piercefield, and Saranac Lake, New York to the traveling public. For more information about the organization, visit roostadk.com.