May 31, 2017 - Each week, ROOST sends out a promotional email called Adirondacks, USA to a database list of tens of thousands of travelers who have expressed an interest in the region. Each email contains original content blogs written about the unique experiences available in each of our Adirondack destinations. ROOST tracks the performance of each email and draws comparisons to previous ones sent, in order to maximize traffic to our regions' websites. The chart located below illustrates the reach of the last five emails. The open rate is the number of times that email has been opened, including multiple openings by the same recipient. The unique opens is how many individuals opened that email. CTR stands for click through rate and shows how many of the people that opened the email clicked any of the links inside, whereas the total click through rate (TCTR) is a measurement of how many people came back to the email after clicking through to a blog, event, or advertisement in our email to click another link. You can view the five most recent email blasts by clicking below: Back to basics We're ready. Are you? Counting on spring Flowers, forts, fish and fun! All things spring Sign up to receive the email, and share the blogs and stories you like in order to boost your destination's visibility.

Have you seen the most recent ROOST-produced destination videos? These promotional pieces help to showcase the regions' assets and inspire travel here. Our in-house videographer shoots footage and creates videos on an ongoing basis to augment our marketing efforts. Check out our newest ones! Mount Severance hike Malone Fun Discover Spring in Tupper Lake Wilmington Whiteface MTB On the water!

ROOST and ORDA staff traveled last week to Stowe, Vermont to attend the annual Inntopia Partners Conference, 'INSIGHT'. Inntopia is the third-party booking platform ROOST began using last year on several websites. It is one of the leading e-commerce and central reservation platforms for destination travel. The software provides businesses the opportunity to reach visitors through a much more streamlined and user-friendly process. In the last year, Inntopia has more than doubled in size, acquiring two companies, Ryan Solutions and Destimetrics, to strengthen their business intelligence and marketing tools. ROOST got a sneak peek at several new developments due to this growth that could have a significant impact on our Adirondack marketing efforts. (ORDA Digital Program Manager Lauren Kanipe (center) joined ROOST's Advertising Sales and Service Coordinator Glenn Pareira (left) and Operations and Service Coordinator Mary Gallagher (right) at the INSIGHT Conference last week.)

June 1, 2017 - National Geographic Magazine in May listed Wilmington among the top mountain biking locales in the United States. ROOST helped organize the writer’s trip to the region and provided information on the variety and numerous biking trails in the Whiteface Region. READ THE ARTICLE

May, 2017: ROOST assisted the editor of Ecophiles magazine by providing information and photos for their article on epic New York adventures. Ecophiles has 200,000 unique monthly readers and 30,000 social media followers. READ THE ARTICLE