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A group of students from Hamilton County's Wells Central School spent the day at ROOST's Adirondack Destination Marketing Summit. They learned alongside the 200 adults gathered at the Summit to find out how to better promote their businesses and organizations to travelers. ROOST Ad Salesperson Glenn Pareira tells the students about what ROOST does to help promote local businesses. About 15 students from the school's business program ventured to Lake Placid to attend the event with their teacher Steve Stofelano Jr. and guidance counselor Sharon Parslow. Stofelano said it's important for the kids to learn what their home is about — to see the bigger picture of tourism throughout the Adirondacks and how it shapes our region. "The students are the Park's future," Stofelano said. Not only did the class learn about many tips that could help them in business once they graduate high school, Stofelano said the experience was also valuable because it got the students to a new place and taught them how to behave around adults in a networking and professional environment. That's valuable for kids from a small town. They even got the opportunity to meet some members of the business community whom they've worked with via email on various projects over the last two years. One of Stofelano's students, Kevin Stone is a 17-year-old who hopes to graduate next year, from a family that's been in Wells for more than a century. Stone is currently thinking about start his own heating, ventilating and air conditioning business once he finishes high school. He said he learned a number of useful tips that would be helpful if he were to go into business, like how to get a business to show up on a local search in Google or other search engines. Kevin said his business classes have been valuable, especially an exercise in which they have to learn how to budget using real-world simulations. He has learned everything from how to budget for food and bills to how to save for retirement. The students likely won't even realize the value of many of the things they're learning until 10 years down the road, Stofelano said. Students from Wells Central School pose with teacher Steve Stofelano, ROOST CEO James McKenna, and guidance counselor Sharon Parslow. The school's business program was eliminated nine years ago due to budget cuts, but the school board decided to revive it two years back. In a town of about 675 people, the school is tiny, with about 50 kids in the high school and 11 in this year's graduating class. But the school board decided that it was important enough to invest in. Stofelano ran a bed and breakfast in Albany for nearly three decades, and he's now the Hamilton County representative on the Adirondack North Country Association board, so he's got a wealth of knowledge that benefits the kids. He said a strong business program in high school is important to grooming responsible citizens and effective employees because business impacts every aspect of a person's life. The school's guidance counselor agreed, praising Stofelano for rebuilding the business program from the ground up. Parslow said he's been great at showing the kids the community outside their school, working with area businesses, chambers and organizations. She said a strong business program will have wide-ranging impacts on the school's students. "It ties into almost every career," Parslow said. And it's especially important in the small towns of the Adirondacks, because as youth continue to leave the area, they need to be taught that there are always options for them to stay here after high school, or come back after college. Paul Smith's College The Wells students weren't the only ones who came to the Summit. Thirteen students in Kelly Cerialo's class in the Hotel, Resort, and Tourism Management program at Paul Smith's College also attended half the day and learned plenty while they were there. The class is the driving force behind creating the inaugural Eat ADK Restaurant Week.

This week's Tupper Lake Free Press featured photos of the Tupper Laker and Long Lakers who attended the Adirondack Destination Marketing Summit, along with an extensive article about the experience.

Help us help you promote your business during Adirondack Maple Weekend. During Adirondack Maple Weekend, April 2 and 3, we’ll highlight local business promotions and restaurants specials and menus, as well as listing the local maple producers’ hours for tours and events. Any retailers or restaurants interested in being featured with maple-related promotions should email ROOST Events Manager Sue Cameron before March 21 to be included in promotional materials. Adirondack Maple Weekend is part of New York State Maple Weekends, which will be celebrated March 19-20 and April 2-3 this year. Tastes of Maple Organizers of the third annual Tastes of Maple event are looking for local restaurants to highlight this year on April 2 at the Conference Center at Lake Placid. They’re looking for local restaurants to participate with samples of culinary items prepared with locally produced maple products, plus beer and spirits tastings. Attendance at last year’s event grew by about 20 percent over the first year, so it’s a great opportunity to connect directly with potential diners and shoppers. Restaurants interested in participating in the Tastes of Maple event: Click here to download an information sheet that explains how the event works and how you are compensated for the samples consumed at the event. The event will include live entertainment as well as maple tastings in which the attending public tastes and votes for their favorite maple syrup. It runs 4 to 6 p.m. Saturday, April 2.