Winter has finally arrived in the Adirondacks! A big thank you to all the great businesses across Northern NY that made the holidays great this year. As we move into the heart of winter, don't forget to consider some of the great opportunities ROOST has available to businesses across the region. From E-mail promotions that go out to over 100,000 people each week to beautiful winter virtual tours of your property. Adirondacks, USA Email Promotions Our weekly Adirondacks, USA emails continue to perform well. In the last year our mailing list has grown to well over 100,000 subscribers with very healthy open rates. We do still have some spaces left throughout the winter and early spring for businesses to sponsor one of our E-Mail promotions. A sponsorship gets your business featured in the center of the email for the week. Click here to learn more. Thank you to the following businesses who sponsored a promotion this fall: Pendragon Theater Nessmuk Wilderness Guides Titus Mountain The Community Store in Saranac Lake First Night Saranac Lake Hohmeyers Lodge on Lake Clear Ausable Chasm www.adirondacksusa.com Virtual Tours We continue to expand our virtual tours across the Adirondacks. Check out one of our most recent ones from the new Sub Alpine Coffee in Keene Valley! We offer virtual tours to any business in the region starting at $25. Learn More Featured and Header Promotions Currently only available on saranaclake.com (Feature only) and lakeplacid.com, we are working to expand these opportunities to all of our sites. Featured and Header promotions give you the opportunity to make an even bigger statement by having your business listing on the website pinned to the top! Click here to learn more www.visitmalone.com Contact glenn@roostadk.com or 518-874-0255 to set up your photo listing! Many chamber members in Malone have yet to take advantage of their photo listings on visitmalone.com. DON'T MISS this opportunity to take advantage of this FREE promotion and one of the big benefits of your chamber membership this year! A photo listing gives you the opportunity to highlight your business with up to 8 high resolution photos, a custom business description, and full contact information including links to your website and email address! Click here to download our photo listing summary and send your info to glenn@roostadk.com today!

North Country Business Council Business After Hours Sponsored by High Falls Gorge DATE: Thursday, January 14th TIME: 5:30 - 7:00pm LOCATION: High Falls Gorge ADDRESS: 4761 NYS Route 86, Wilmington Come enjoy our cozy Cafe and Lounge area in one the of the Adirondacks most scenic places. Chef Tim Dulka will prepare some outstanding hors d'oeuvres and a cash bar of beer, wine and non alcoholic beverages will be available. Weather permitting, we'll even toast marshmallows around the campfire. And EVERYONE who attends will receive ONE FREE PASS (Limit 1 per person) to come back for a tour of High Falls Gorge this winter! All guests may enter the free prize drawings. Don't miss this opportunity to network and make new business contacts while exploring one of the gems of the Adirondacks - High Falls Gorge. $2 with a Reservation / $3 without Click here to RSVP or call Kerry Blinn at 524-6974

Lake Placid Mayor Craig Randall and Innsbruck Mayor Christine Oppitz-Plerer sign an Olympic Protocol of Friendship in Innsbruck on Jan. 13. Innsbruck, Austria - Lake Placid Mayor Craig Randall and Innsbruck Mayor Christine Oppitz-Plerer signed an Olympic Sister Cities Protocol of Friendship on Jan. 13, 2016 in Innsbruck, Austria. The Protocol of Friendship promotes the Olympic movement, and better understanding and friendship to build a peaceful world and create international goodwill. Lake Placid Mayor Craig Randall (Right, holding banner) joined Team Lake Placid for a photo following opening ceremonies for the International Childrens' Games in Innsbruck, Austria. The Mayor and ROOST President James McKenna were in Innsbruck for the signing and to attend the International Childrens’ Games, in which a local delegation of athletes, Team Lake Placid, was competing. The scrolls were designed by Gail Brill of Gail Brill Design in Saranac Lake. Previous protocols of friendship were signed between the mayor of Lake Placid and the mayors of Calgary, Albertville, Lillehammer, Salt Lake City and Torino.

Attendees gathered at The Lake House in Lake Placid for the 2016 ROOST Annual Meeting and Winter Social. Lake Placid, adirondacks, usa - The Regional Office of Sustainable Tourism (ROOST) is pleased to announce its 2016 Board of Directors. The Regional Office of Sustainable Tourism elected one new board member, re-elected four, and elected officers at its annual meeting and Winter Social on Monday, Jan. 18. More than 125 people attended the Winter Social at The Lake House in Lake Placid, including ROOST employees, board members, businesspeople and elected officials from throughout ROOST's eight Adirondack regions. As guests mingled, ROOST CEO James McKenna introduced the staff, and then board Chair Mike Beglin, who thanked outgoing board director Kate Fish, executive director of the Adirondack North Country Association, for her dedication of time and expertise to ROOST during her tenure. He then introduced the current slate of board members. In the official annual meeting held just prior to the Winter Social, Jecinda Hughes was elected to her first term on the board. Hughes is the founder and owner of Origin Coffee Co., located in Saranac Lake. In addition, current board Directors Mike Beglin, Ed Finnerty, Cristina Lussi, and Bob Hockert were all re-elected. "We're excited about the addition of Jecinda to the board," said ROOST board Chairman Mike Beglin, proprietor of Beglin's Lake Placid Jewelry and Gifts. “Her perspective as another young, successful entrepreneur will certainly represent a valuable voice on the board of this growing organization, with its great geographic area of responsibility and its mission to affect economic impact through tourism.” The 2016 ROOST board is comprised of the following: Chair: Mike Beglin, Beglin’s Lake Placid Jewelry and Gifts Vice Chair: Ed Finnerty, Champlain National Bank Vice Chair: Cristina Lussi, vice president and co-owner, Crowne Plaza Resort Treasurer: Charlie Cowan, financial consultant with Janney Montgomery Scott Secretary: Bob Hockert, owner of Little Peak Chalet, Clearwater Camp vacation rentals, and Adirondack Sauna Justin Smith, COO Prestige Hospitality Beth Hill, executive director at Fort Ticonderoga Jill Cardinale, owner of The Pines Inn Sarah Wilson, Sarah Wilson Communications Melinda Little, entrepreneur and coordinator of Point Positive, Inc. Chris Ericson, former ROOST board chair and owner, Lake Placid Pub and Brewery Adam Boudreau, Kentile Excavation in Tupper Lake and past board president of the Tupper Lake Chamber of Commerce Marc Galvin, owner of the Bookstore Plus and past president of the Lake Placid Business Association James Lemons, executive director of the Lake Placid Center for the Arts Laura O’Brien, vice president of marketing and sales and co-owner of Oak Mountain Ski Center in Speculator Jecinda Hughes, owner, Origin Coffee Co. in Saranac Lake ROOST is the accredited destination marketing organization (DMO) responsible for promoting Essex County, Franklin County, Hamilton County, the Town of North Elba, the Town and Village of Tupper Lake, Harrietstown, Lake Placid, Piercefield, and Saranac Lake, New York to the traveling public. For more information about ROOST, visit www.roostadk.com. ### PHOTO: Attendees gathered at The Lake House in Lake Placid for the 2016 ROOST Annual Meeting and Winter Social.

Our destinations in the media Maggie Parker writes in Paste Magazine about her great experience at the Whiteface Lodge. Maggie joined ROOST and the Olympic Regional Development Authority for a girls' getaway earlier this month. Photo by Carol Cain.