Attendees gathered at The Lake House in Lake Placid for the 2016 ROOST Annual Meeting and Winter Social. Lake Placid, adirondacks, usa - The Regional Office of Sustainable Tourism (ROOST) is pleased to announce its 2016 Board of Directors. The Regional Office of Sustainable Tourism elected one new board member, re-elected four, and elected officers at its annual meeting and Winter Social on Monday, Jan. 18. More than 125 people attended the Winter Social at The Lake House in Lake Placid, including ROOST employees, board members, businesspeople and elected officials from throughout ROOST's eight Adirondack regions. As guests mingled, ROOST CEO James McKenna introduced the staff, and then board Chair Mike Beglin, who thanked outgoing board director Kate Fish, executive director of the Adirondack North Country Association, for her dedication of time and expertise to ROOST during her tenure. He then introduced the current slate of board members. In the official annual meeting held just prior to the Winter Social, Jecinda Hughes was elected to her first term on the board. Hughes is the founder and owner of Origin Coffee Co., located in Saranac Lake. In addition, current board Directors Mike Beglin, Ed Finnerty, Cristina Lussi, and Bob Hockert were all re-elected. "We're excited about the addition of Jecinda to the board," said ROOST board Chairman Mike Beglin, proprietor of Beglin's Lake Placid Jewelry and Gifts. “Her perspective as another young, successful entrepreneur will certainly represent a valuable voice on the board of this growing organization, with its great geographic area of responsibility and its mission to affect economic impact through tourism.” The 2016 ROOST board is comprised of the following: Chair: Mike Beglin, Beglin’s Lake Placid Jewelry and Gifts Vice Chair: Ed Finnerty, Champlain National Bank Vice Chair: Cristina Lussi, vice president and co-owner, Crowne Plaza Resort Treasurer: Charlie Cowan, financial consultant with Janney Montgomery Scott Secretary: Bob Hockert, owner of Little Peak Chalet, Clearwater Camp vacation rentals, and Adirondack Sauna Justin Smith, COO Prestige Hospitality Beth Hill, executive director at Fort Ticonderoga Jill Cardinale, owner of The Pines Inn Sarah Wilson, Sarah Wilson Communications Melinda Little, entrepreneur and coordinator of Point Positive, Inc. Chris Ericson, former ROOST board chair and owner, Lake Placid Pub and Brewery Adam Boudreau, Kentile Excavation in Tupper Lake and past board president of the Tupper Lake Chamber of Commerce Marc Galvin, owner of the Bookstore Plus and past president of the Lake Placid Business Association James Lemons, executive director of the Lake Placid Center for the Arts Laura O’Brien, vice president of marketing and sales and co-owner of Oak Mountain Ski Center in Speculator Jecinda Hughes, owner, Origin Coffee Co. in Saranac Lake ROOST is the accredited destination marketing organization (DMO) responsible for promoting Essex County, Franklin County, Hamilton County, the Town of North Elba, the Town and Village of Tupper Lake, Harrietstown, Lake Placid, Piercefield, and Saranac Lake, New York to the traveling public. For more information about ROOST, visit www.roostadk.com. ### PHOTO: Attendees gathered at The Lake House in Lake Placid for the 2016 ROOST Annual Meeting and Winter Social.

Our destinations in the media Maggie Parker writes in Paste Magazine about her great experience at the Whiteface Lodge. Maggie joined ROOST and the Olympic Regional Development Authority for a girls' getaway earlier this month. Photo by Carol Cain.

Our destinations in the media Carol Cain shares information on her Lake Placid adventure. Carol joined ROOST and the Olympic Regional Development Authority for a girls' getaway earlier this month. READ THE ARTICLE

ROOST held its Annual Meeting and Winter Social earlier this month at the Lake House, sponsored by Champlain National Bank. Musicians set the tone while attendees socialized and enjoyed hors d'oeuvres and cocktails, a slideshow of ROOST videos and images was projected in one corner, and the ROOST Board of Directors elected and announced its 2016 lineup.

ROOST leadership has been doing outreach to the various boards the organization represents over the last month. They are talking about the past year of marketing, telling their plans for the upcoming year, and getting feedback from all the people ROOST works with and represents. ROOST CEO James McKenna talks to the Malone village board. ROOST Director of Marketing Jasen Lawrence shows the Tupper Lake town board the plan for the next year. ROOST Director of Marketing Jasen Lawrence presents to the Piercefield town board.