Tupper Lake, N.Y. - The Regional Office of Sustainable Tourism (ROOST) invites all interested to attend two informational public meetings on Thursday, Jan. 21 to review destination marketing objectives, progress, and plans for Tupper Lake and Piercefield. The first will be held in the downstairs board room at the Tupper Lake Municipal Office, 120 Demars Boulevard in Tupper Lake, N.Y. at 5:00 p.m., followed by a meeting at the Piercefield Town Office at 48 Waller Street in Piercefield, N.Y. at 7:00 p.m. ROOST is the accredited destination marketing organization (DMO) responsible for promoting Essex County, Franklin County, Hamilton County, the Town of North Elba, the Town and Village of Tupper Lake, Harrietstown, Lake Placid, Piercefield, and Saranac Lake, New York to the traveling public. For more information about ROOST, visit roostadk.com.

Rollout of branded materials to begin this summer; new website anticipated in early fallThe Regional Office of Sustainable Tourism has developed a new visual identity for Lake Placid. The newly developed logo and associated brand guide were unveiled at a Business After Hours event on June 10.Updated visual identity elements include a suite of materials, including the logo, wordmark, color palette, typography, overall visual style, and photographic imagery; it also features updates to the Lake Placid brand statement, which guides various communication initiatives and associated messaging. Lake Placid’s updated visual identity program is based on data from a comprehensive survey of more than 1,700 residents, business owners, area organizations and visitors conducted in 2023. ROOST also established a committee of community stakeholders to provide insight and feedback throughout the planning and design process.The new Lake Placid logo features a monogram depicting the letters “L” and “P” in a modern, stylized fashion. The “Lake Placid” wordmark has also been updated; these two elements are intended to be used together as a logo/wordmark combination, or each can stand on its own, depending on the intended use. The new logo and wordmark also allow for a variation that incorporates “New York” to further establish the village’s specific location – something that may be particularly important when marketing the region to new visitors along with national and international markets. According to ROOST Graphic Designer Leigh Campbell, the logo’s shape provides a nod to both the landscape and the numerous activities available in Lake Placid. “The forward-slanting shape of the ‘L’ and ‘P’ suggest movement and action, while alluding to many Adirondack activities,” he said. “Some people see a mountain peak while others may see a tent, chairlift, ice skate or ski trail. We worked to develop a visual identity that truly embodies the essence of Lake Placid, both its landscape and the myriad activities it offers. The logo takes on various forms, inviting each person to interpret it in their own way. It’s a symbol that belongs to the community, capable of reflecting the unique passions individuals hold for Lake Placid. Just like people can invent their own perfect day in Lake Placid, they can develop their own interpretation of the logo, based on what means the most to them.”The Lake Placid website has been updated to include the new color palette and logo. ROOST also developed a new four-season visitor’s guide that incorporates the new visual identity elements. There are new collateral pieces available for businesses and visitors, including stickers, window clings and tabletop signs for local businesses. Application of the new visual identity program throughout the community will take place over time, as materials are reprinted, updated and developed. The brand statement was reviewed and refreshed to reflect new developments in travel and community trends, local cultural events, Olympic history, outdoor adventure, and Lake Placid’s reputation for welcoming all visitors who take advantage of many different types of activities. The “Invent your perfect day” tagline remains unchanged, as research indicates that visitors and residents felt strongly about its sentiment and relationship to the destination.According to ROOST Marketing Manager Michelle Clement, the survey offered information that guided the process. “The survey confirmed our instincts that Lake Placid’s visual identity was due to be updated and that its appearance should be aligned with Lake Placid’s position as a world-class destination,” she said. “With that clarity, we formed a community-based brand committee that played a crucial role in shaping and guiding the updated brand statement, logo design and color choices. Both the survey and committee feedback aligned, revealing a strong desire for a brand that is clean, bold, elegant and timeless.”According to Eileen Mowrey, ROOST Lake Placid regional manager, Lake Placid’s prominence as a popular location within the Adirondack Park, its position as a comfortable location with proximity to wilderness and outdoor activities, along with its refined style as a world-class visitor location were all considered during the rebranding process. “The new logo is clean and modern, reflecting the type of experience visitors can expect,” she said. “The color palette, while still bold, is slightly muted compared to the previous colors, offering a more natural and earthy feel with red, gold and various blue hues.” Community organizations and businesses are encouraged to include the new logo and visual identity as part of their marketing materials when developing items that promote their business to visitors and local community residents. While the new logo was designed to be unique to Lake Placid, its clean and simple style will complement other logos on co-branded materials or events.The Lake Placid brand files and a complete description of the brand concept and guidelines, including approved usage of the brand elements, are outlined in an online guide that is available for reference; details can be found at www.LakePlacid.com/Brand.The Regional Office of Sustainable Tourism is the destination marketing and management organization for Essex and Hamilton counties, along with the communities of Lake Placid, Saranac Lake and Tupper Lake, all located within the Adirondacks of New York state.

Winter has finally arrived in the Adirondacks! A big thank you to all the great businesses across Northern NY that made the holidays great this year. As we move into the heart of winter, don't forget to consider some of the great opportunities ROOST has available to businesses across the region. From E-mail promotions that go out to over 100,000 people each week to beautiful winter virtual tours of your property. Adirondacks, USA Email Promotions Our weekly Adirondacks, USA emails continue to perform well. In the last year our mailing list has grown to well over 100,000 subscribers with very healthy open rates. We do still have some spaces left throughout the winter and early spring for businesses to sponsor one of our E-Mail promotions. A sponsorship gets your business featured in the center of the email for the week. Click here to learn more. Thank you to the following businesses who sponsored a promotion this fall: Pendragon Theater Nessmuk Wilderness Guides Titus Mountain The Community Store in Saranac Lake First Night Saranac Lake Hohmeyers Lodge on Lake Clear Ausable Chasm www.adirondacksusa.com Virtual Tours We continue to expand our virtual tours across the Adirondacks. Check out one of our most recent ones from the new Sub Alpine Coffee in Keene Valley! We offer virtual tours to any business in the region starting at $25. Learn More Featured and Header Promotions Currently only available on saranaclake.com (Feature only) and lakeplacid.com, we are working to expand these opportunities to all of our sites. Featured and Header promotions give you the opportunity to make an even bigger statement by having your business listing on the website pinned to the top! Click here to learn more www.visitmalone.com Contact glenn@roostadk.com or 518-874-0255 to set up your photo listing! Many chamber members in Malone have yet to take advantage of their photo listings on visitmalone.com. DON'T MISS this opportunity to take advantage of this FREE promotion and one of the big benefits of your chamber membership this year! A photo listing gives you the opportunity to highlight your business with up to 8 high resolution photos, a custom business description, and full contact information including links to your website and email address! Click here to download our photo listing summary and send your info to glenn@roostadk.com today!

North Country Business Council Business After Hours Sponsored by High Falls Gorge DATE: Thursday, January 14th TIME: 5:30 - 7:00pm LOCATION: High Falls Gorge ADDRESS: 4761 NYS Route 86, Wilmington Come enjoy our cozy Cafe and Lounge area in one the of the Adirondacks most scenic places. Chef Tim Dulka will prepare some outstanding hors d'oeuvres and a cash bar of beer, wine and non alcoholic beverages will be available. Weather permitting, we'll even toast marshmallows around the campfire. And EVERYONE who attends will receive ONE FREE PASS (Limit 1 per person) to come back for a tour of High Falls Gorge this winter! All guests may enter the free prize drawings. Don't miss this opportunity to network and make new business contacts while exploring one of the gems of the Adirondacks - High Falls Gorge. $2 with a Reservation / $3 without Click here to RSVP or call Kerry Blinn at 524-6974

Lake Placid Mayor Craig Randall and Innsbruck Mayor Christine Oppitz-Plerer sign an Olympic Protocol of Friendship in Innsbruck on Jan. 13. Innsbruck, Austria - Lake Placid Mayor Craig Randall and Innsbruck Mayor Christine Oppitz-Plerer signed an Olympic Sister Cities Protocol of Friendship on Jan. 13, 2016 in Innsbruck, Austria. The Protocol of Friendship promotes the Olympic movement, and better understanding and friendship to build a peaceful world and create international goodwill. Lake Placid Mayor Craig Randall (Right, holding banner) joined Team Lake Placid for a photo following opening ceremonies for the International Childrens' Games in Innsbruck, Austria. The Mayor and ROOST President James McKenna were in Innsbruck for the signing and to attend the International Childrens’ Games, in which a local delegation of athletes, Team Lake Placid, was competing. The scrolls were designed by Gail Brill of Gail Brill Design in Saranac Lake. Previous protocols of friendship were signed between the mayor of Lake Placid and the mayors of Calgary, Albertville, Lillehammer, Salt Lake City and Torino.