ESWG in the news Plattsburgh's Press-Republican published this great story by ROOST Content Developer Shaun Kittle about Titus Mountain's Empire State Winter Games events. READ THE ARTICLE

ROOST in the news The Adirondack Daily Enterprise quotes ROOST CEO James McKenna and Communications Director Kim Rielly on the need to find alternative ways for travelers to get to the Adirondacks. READ THE ARTICLE

Business Seminars – Spring 2016 TICONDEROGA — The Ticonderoga Area Chamber of Commerce (TACC), in coordination with the North Country Small Business Development Center, the North Country Chamber of Commerce, and additional partners, are pleased to announce they will host a series of Small Business Seminars during the months of March and April. Registration is required for all seminars. For more information or to register, contact the Ticonderoga Area Chamber of Commerce at 518-585-6619, chamberinfo@ticonderogany.com or visit www.ticonderogany.com. Business Basics - Starting Your Own Business, Tuesday, March 8, 5:30 to 7 p.m. TACC Office Interested in starting a business? Wondering what you need to do? This introductory workshop will help you decide if small business ownership is for you. Come learn the legal and practical steps for starting a business. Identify tools to determine if your business idea can make money and key factors that influence start-up success. Important topics discussed include: review of legal business entities, break-even analysis, legal and tax requirements, bookkeeping basics, and funding your new business. Presented by the North Country Small Business Development Center. Refreshments provided by Bodette’s Barbecue. FREE seminar. Register by March 3. Employment Law - Legal Update, Wednesday, March 16, 5 to 7 p.m. TACC Office 2015 ushered in a number of important developments in labor and employment law, and 2016 is expected to deliver more of the same. Jacqueline Kelleher, Esq. will discuss changes to labor and employment laws in 2015 which affect employers in New York, and discuss changes that are expected in 2016. She will cover topics including: new minimum rates of pay; revised standards on workplace policies, including social media, confidentiality, employee handbooks and severance agreements; expanded coverage for antidiscrimination statutes; the National Labor Relations Board's quickie election rules; the ever-expanding definition of employees; and what to look out for in 2016. Presented by Jacqueline Kelleher, Esq. in coordination with the North Country Chamber of Commerce. Refreshments provided by Walmart of Ticonderoga. FREE for TACC members, $10 for not-yet members. Register by March 10. Online Branding 101, Tuesday, April 12, 5:30 to 7 p.m. TACC Office What is online branding? How can it differentiate you from other businesses competing for your customers online? How will your business distinguish itself amid all the digital clutters to establish visibility and cement a strong relationship with your customers? Yes, your brand includes a logo, but it is much more than that. In this workshop we will explore how to identify your story (narrative), how to document your professional experiences and optimize them in a platform that gets the word out. Presented by eVision Digital Marketing in coordination with the North Country Small Business Development Center. Refreshments provided by The Pub. FREE for TACC members, $10 for not-yet members. Register by April 7. Managing A Home-Based Business, Wednesday, April 20, 8 to 9:30 a.m. TACC Office Home-based business - is it for me? This workshop will cover the following important aspects: what kind of business are right to operate at home, working professionally from home, maintaining a healthy life balance while working at home, filing taxes for a home-based business, and marketing a home-based business. Presented by the Adirondack Economic Development Corporation in coordination with the North Country Chamber of Commerce. Refreshments provided by Libby’s Bakery Café. FREE for TACC members, $10 for not-yet members. Register by April 14. Additional seminars to be held during National Small Business Week: May 1 to 7! The Ticonderoga Area Chamber of Commerce (TACC) is a non-profit organization that serves, markets, and promotes the Ticonderoga area including, Ticonderoga, Crown Point, Hague, Moriah, and Putnam, NY. The mission of the TACC is to initiate and provide programs, services, and leadership which will enhance a cooperative business community and create a vibrant economy, making the Ticonderoga Area an exceptional place to live, work, and visit. For more information on the Ticonderoga Area Chamber of Commerce or the Ticonderoga Area please visit www.ticonderogany.com, “like” the Chamber on facebook, “follow” TiconderogaADK on twitter, and TiconderogaNY on Instagram.

adirondacks, usa — The Regional Office of Sustainable Tourism (ROOST) invites all businesses, organizations and interested individuals to attend the inaugural Adirondack Destination Marketing Summit at the Conference Center at Lake Placid from 8 a.m. to 5 p.m. on March 3. The daylong workshop will consist of a series of sessions led by industry experts on various disciplines of marketing, including website design, content development, search engine optimization, social media, media relations and reputation management. The Summit includes a lunch keynote presentation by Dr. Bill Siegel, founder and CEO of Longwoods International, a respected leader in marketing, advertising and public opinion. Since founding the Longwoods Group of Companies in 1978, Siegel has advised leading Fortune 500 companies and governments and has conducted research and branding for some to the top destinations in the world. At the Summit, Siegel will present a case study that shows coordinated, consistent tourism promotion for a destination can have an even greater economic impact than the direct spend of a resulting visit. The Summit will also feature Sheila Scarborough, writer and speaker specializing in tourism, travel and social media. Scarborough is co-founder of Tourism Currents, which offers online and in-person training in social media for tourism and hospitality. Her Summit presentations will include best practices for website design and reputation management. Other sessions will be led by some of the marketing experts at Adworkshop, an integrated marketing agency with its home office in Lake Placid, and ROOST senior marketing staff. The day will round up with a chance to ask questions in a moderated panel discussion with all presenters, followed by a networking reception. “We’re excited to offer this day of marketing insight to support the success of our marketing partners throughout the region,” said James McKenna, president of ROOST. “With top-notch speakers and a range of topics, attendees will be sure to benefit from the high-caliber day we have planned, whether they are just delving into marketing or have years of experience.” The Adirondack Destination Marketing Summit costs $20 per person for all workshops plus a continental breakfast and lunch. For more information, agenda, speaker bios and to register, visit roostadk.com/adms . ### ROOST is the accredited destination marketing organization (DMO) responsible for promoting New York State's Essex County, Franklin County, Hamilton County, the Town of North Elba, the Town and Village of Tupper Lake, the Town of Harrietstown, the Village of Lake Placid, the Town of Piercefield, and the Village of Saranac Lake to the traveling public. For more information about ROOST, visit www.roostadk.com.

Airports, Instagram, the Adirondack Destination Marketing Summit, and more - read this week's ROOST news!