Lake Placid will be represented at the upcoming 2015 Toronto Snow Show, Canada's largest ski, snowboard and travel show. ROOST has been hard at work designing a booth that is sure to draw plenty of attention from the tens of thousands of skiers who attend the exhibition annually. A ROOST team, along with lodging partners, will man the station and will promote Lake Placid and the Whiteface Region as a ski destination at the show. ROOST's visitor service specialists will represent Lake Placid and the Whiteface Region's many attractions, retail and restaurant options. Lodging properties that would like to send along a brochure to be distributed at the booth can do so for $150. A property that wants to send a representative along can do so for $1,000. Contact Maryjane Lawrence with questions or to send a brochure or representation.

Ski show, free museum admission and a little silliness! Read this week's ROOST news:

Contact: Michele Friedman, Director of Career & Technical Education Champlain Valley Regional Career & Technical Education Center (CV-TEC) 518-561-0100, ext. 235 CV-TEC and its partners to host a Business & Industry Education and Training Forum PLATTSBURGH, N.Y. - CV-TEC and a coalition of partners invite the regional business community to attend a Business & Industry Education & Training Forum at the CV-TEC Mineville Campus on Wednesday, Oct. 14 from 10 a.m. to noon. The forum will engage Essex County business leaders in a dialog with educational partners and workforce development experts in an effort to meet employers’ short- and long-term workforce development goals. “We want to inform the business community that there are solutions to their workforce development challenges and that our coalition is ready to step forward and help them meet their needs,” said Matt Courtright, executive director of the Ticonderoga Area Chamber of Commerce. “We also want the education institutions to understand the importance of such dialog so they can inform their students of various career path options.” “CV-TEC understands there are challenges facing businesses that go beyond soft-skills, and that there is more to workforce recruiting than finding employees who arrive on time, perform their tasks and take home a paycheck,” said Michele Friedman, director of career & technical education at CV-TEC. “This forum will allow businesses to convey those challenges directly to representatives from the educational institutions, so that we can begin a conversation about implementing those business needs into the educational system, and so that our region’s young people can best prepare for the good paying jobs available in their own backyard.” The forum will include an overview of the high school perspective as well as brief presentations regarding employment and training opportunities for area businesses. The facilitated discussion will then identify employment training needs and how they can be met, followed by an overview of the Assembling Industry: Manufacturing & Education (AIME) and the National Work Readiness Credential programs. Participants will then be able to tour the Mineville CV-TEC facility, as well as the Pre-Tech Precision Machining Inc. Complimentary lunch will be provided by the CV-TEC Culinary Arts Management Program. To RSVP or for more information, please contact Diane Leavine at CV-TEC at 518-561-0100, ext. 236 or by email at leavine_diane@cves.org. - 30 -

The leaf peepers are here and the pumpkin spice is flowing! It's been a busy summer across the park and we've been enjoying the fall colors this week. But the winter season is just around the corner! This is THE TIME to get your winter marketing lined up on our regional websites and e-mails. Important Dates November 1st is the beginning of the winter/spring listing season on saranaclake.com and lakeplacid.com. This is the time to renew your listings and update with winter content. Contact glenn@roostadk.com to update your information! December is the last month of the listing season for Hamilton County businesses on adirondackexperience.com. If you want to get a jump on updating your adirondackexperience.com listings contact glenn@roostadk.com ongoing - As we move into the winter season we have a number of advertising spaces still available in our weekly 'Adirondacks, USA' e-mail. These are available to ANYONE in Franklin, Essex, or Hamilton counties. New Additions www.visitmalone.com This summer ROOST launched www.visitmalone.com. During this initial year we are offering ALL MEMBERS OF THE MALONE CHAMBER a FREE listing on visitmalone.com for your business. For anyone in Franklin County, this is your newest tool to promote your business. Don't forget that for many of our Canadian visitors, 'the country starts here', in Malone. Contact glenn@roostadk.com today to set up your FREE listing! www.lakeplacid.com Lake Placid Hot Yoga We welcomed Lake Placid Hot Yoga in our fitness section this summer with both a listing and a header promotion. If your looking to keep up with your yoga practice while visiting the Adirondack mountains, look no further! Lake Placid Hot Yoga is the perfect way to jump start your day with an early morning vinyasa class or stretch out sore muscles after hiking, biking or running during your stay. To learn more and get your business on lakeplacid.com contact glenn@roostadk.com www.adirondackexperience.com Adirondackexperience.com continues to grow. Some of the businesses we've added in the last year include: https://www.pisecoinn.com/The Irondequoit Inn The Irondequoit Inn, a rustic Adirondack retreat – and a place where time moves at its own pace. Nestled at the shores of Piseco Lake, this 600-acre resort is a sanctuary for vacationers who value peace and quiet, while appreciating the great outdoors. To learn more and get your business on adirondackexperience.com contact glenn@roostadk.com www.lakechamplainregion.com Foote's Port Henry Diner We welcomed Foote's this summer to lakechamplainregion.com. Serving great food out of one of the nations last dining cars! To learn more and get your business on lakechamplainregion.com contact suzanne@roostadk.com Adirondacks, USA E-mail Our Adirondacks, USA e-mail promotions were a big hit this summer, they featured: the Adirondac Rafting Company, Indian Lake The Hotel Northwoods, Lake Placid Adirondack Massage Therapy, Saranac Lake The Irondequoit Inn, Piseco The Wild Center, Tupper Lake Rail Explorers, Saranac Lake Santa's Workshop, Wilmington the Park Motel, Tupper Lake Lake Placid Gift Co., Lake Placid Owaissa Club, Wilmington Hampton Inn, Lake Placid To schedule an e-mail promo spot for your business contact glenn@roostadk.com Adirondacksusa.com Virtual Tour <align='right'> We continued to expand our 'virtual world' on adirondacksusa.com with more spins across the park. We also added several new businesses including: Lapland Lake Nordic Center Speculator Department Store Bald Mountain Rustics Hoss's Country Corner To schedule a virtual tour for your business contact glenn@roostadk.com

The recently formed Tri-Lakes Young Professionals will host an interactive panel Oct. 21 that will give young professionals the opportunity to get advice from local industry leaders. Local business owners will tell attendees about their own experience starting and running businesses in the Tri-Lakes area, then answer questions and engage in a discussion with the audience, sharing tips about what they would change if they were to go back and do it all over again. The panelists are: Lake Placid Pub & Brewery - Chris & Catherine Ericson Hoffman Auto - Taylor Hoffman Origin Coffee - Jecinda Hughes Bear Essentials - Greg Moore State Farm Insurance - Mike Foote The event begins at 5:30 p.m. at the Lake Placid Center for the Arts at 17 Algonquin Drive in Lake Placid. Following the hour-long panel discussion, attendees will proceed to Desperados for some free networking time, during which they can talk with panelists one-on-one. Those interested in attending should RSVP via email or on the Facebook event.